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3200 lines
60 KiB
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3200 lines
60 KiB
Text
1
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Exactly, then it starts now. Welcome to the Matomo Compact Workshop.
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2
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Maybe for a very short time. What do you expect today? You may have already read it in the description.
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00:00:21,000 --> 00:00:25,000
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So I'll just give you a quick look at the Matomo reports.
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00:00:25,000 --> 00:00:32,000
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Just a brief basic understanding of the individual metrics. What do you find? Where? How can I evaluate what?
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We'll take a look at the search log, the behavior reports and the acquisition reports.
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6
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Maybe just a quick thing about myself. So I'm Thomas Schernek, I'm a senior SEO and web analyst at an agency in Salzburg and also self-employed.
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7
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00:00:49,000 --> 00:01:00,000
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At the same time, in the Matomo universe, I tried to make a few YouTube videos on the topic of Matomo in German with my head.
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8
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00:01:00,000 --> 00:01:04,000
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And if you have any questions, please feel free to chat in the big blue button.
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9
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00:01:04,000 --> 00:01:14,000
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You can also mute the questions if there is anything or you want to ask something in the current report.
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10
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00:01:14,000 --> 00:01:23,000
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So we can do a quick Q&A session afterwards. Or you can just ask like this.
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11
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00:01:23,000 --> 00:01:30,000
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Or you can just write it later, either in here or just via LinkedIn. That works pretty well too.
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12
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00:01:30,000 --> 00:01:41,000
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Then we'll get started. Exactly. How we're going to do that today is we're going to take a look at the Matomo demo page.
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13
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If you go to the demo.matomo.cloud, you can take a look at the Matomo Cloud version.
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14
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00:01:47,000 --> 00:01:52,000
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So take a look at the demo. There are demo data in there from a fictitious site.
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00:01:52,000 --> 00:01:58,000
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Maybe if you now have On-Premise, so you have installed it yourself,
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then it will probably only look like this if you have only installed the most common plugins or just that is the basic installation.
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00:02:07,000 --> 00:02:11,000
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We're just going to take a look at the demo page now.
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00:02:11,000 --> 00:02:17,000
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So here are also mostly more plugins installed, which maybe one or the other doesn't have on it.
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00:02:17,000 --> 00:02:22,000
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But that's the version you have when you use, for example, Matomo Cloud.
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20
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00:02:22,000 --> 00:02:29,000
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So we go in and what you see first, so up here is the normal website selection.
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21
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00:02:29,000 --> 00:02:36,000
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So we have different pages that you can select here and depending on that, the complete one changes here.
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00:02:36,000 --> 00:02:40,000
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It's similar, I'll tell you now. Maybe one comes from Google Analytics.
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It's similar to the Analytics data views or properties that you can select here.
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00:02:48,000 --> 00:02:53,000
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The second one is the date picker. Now I have selected the current day today.
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25
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00:02:53,000 --> 00:03:00,000
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I can also go here on a weekly basis. You can already notice that complete lines are marked here.
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00:03:00,000 --> 00:03:05,000
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Or let's just take a look at the month of October.
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00:03:05,000 --> 00:03:14,000
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Up here there are the segments. So you can segment in Matomo, just like you have segments in Analytics.
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00:03:14,000 --> 00:03:20,000
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There are already a few pre-made segments. At the very beginning you have the one that everyone uses.
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That's just unfiltered. I'll show you the segments themselves very briefly on the other one.
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Here you have the option, for example, I have already set up organic search here.
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That means the channel type corresponds to, for example, search.
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And you can just save and take over that. Click.
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The whole thing is so that it takes a while at Matomo Cloud until everything is completely processed,
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until it can be displayed.
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Here we already have something, for example, that means NZ visitors.
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These are visitors from New Zealand. I can now simply select them here, for example.
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If I just go up here, then it's completely selected.
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You can already see that the visitor card is now changing to New Zealand.
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If you have the opportunity to compare all the segments together,
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then you don't go directly to the segment title, but go to this comparison symbol here.
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00:04:26,000 --> 00:04:33,000
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And so you have compared all the visitors to the visitors from New Zealand.
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Unfortunately, you can't see much here, because the visitors don't make that much of the total visitors.
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Of course, you can also customize this dashboard. That means it's not fixed.
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I have the option to simply place each widget, these are individual widgets,
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here somewhere else, for example here on the right.
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And then you can already see what you have on every Blanco dashboard.
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You always have such a nice welcome screen where you are greeted.
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You can take a look at that. This is always the first thing I close later.
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Actually, you don't need it anymore. You can simply click away here,
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confirm briefly that you actually want to take it away now, and then that's it.
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If you now say, okay, I'm going to have a report here, that's not a problem.
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Here, when you click on it, you have the option to add widgets, different widgets.
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And the whole thing is just as integrated as exactly the left tree.
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So you have this left menu tree here.
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Just like here, you also have the different values. Let's take a closer look.
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I would now be interested and would like to know, let's take a quick look,
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which websites the users come to on my page.
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Then I have the option here that I have inserted the widget right away
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00:06:03,000 --> 00:06:11,000
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and you can see here that diveadvisor.com, for example, brings the most visitors.
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You can customize everything here.
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You also have the option to add this dashboard or several dashboards.
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You can simply find that down here, for example, change the dashboard layout
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or you can also add a new dashboard.
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Unfortunately, I have to go back to the other demo dashboard, because in the demo,
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you have to know, you can look at a lot of things.
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You actually have view access.
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But you can't change a lot, for example, in the demo dashboard.
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It's just for looking.
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And here, for example, you could also create a new dashboard, just enter the name.
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And then you have the option, for example, to add the split layout.
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Exactly, add the widgets quickly.
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And then you have the option.
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Let's add it here for a moment.
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Exactly, of course, you also have the option to change the split layout.
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So that you say, okay, the layout is too strange for me, three splits.
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If I have that once, because I just have very few widgets,
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then I can do it very easily here.
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That would be it in the area of the dashboards that we have here.
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So you can add different dashboards here.
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We'll just look at a report.
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That would be the visitor tab, which is always very nice with Matomo.
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It's probably the case with Google Analytics, that actually the most important metrics,
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which we list under the reports, for example the visitors,
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i.e. the properties of the visitors, that you just have them together here.
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And the most important metrics are simply listed here.
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And then you can go deeper into the detail later.
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Here we have the graphs of the last visitors on the website itself.
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You also have the option to change the metrics in addition to a line chart.
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So if you say, okay, I'm not interested in the visitors right now,
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I would like to have the pages.
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Then I just select them.
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Then they will be compared, for example, or I tick off the visitors, for example.
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Then you can just see the comparison of all the data you have here.
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You can also export all the data.
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Here there is another button at the bottom where it says,
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okay, I want to export the data to another format.
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Here it is always quite good.
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So if you make reports or the like,
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I usually use TSV, i.e. also in Excel a good format
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and I usually get all as a drawing limit.
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You can export that.
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If you need it theoretically more often, or if you want, for example,
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you can import it into a Google Data Studio.
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This may also be possible through an API or an interface.
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Then you have different other formats, such as JSON,
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and you can display an export URL.
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That means every time it is called, you can export this report here.
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What I need for that is an API token that you can create
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so that you can read the data.
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Why do I have to do that?
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So that not everyone who calls the URL can just read my data at the same time,
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but you just need a key for it.
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The possibility, if you can do that graphically,
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you can do a screenshot on the one hand,
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but the possibility of pulling an export image with Matomo
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or simply saving with the right mouse button
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is also a nice feature you have here.
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Maybe some of you have already noticed all these text boxes.
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These are all the comments you have here.
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So if you go here and say, for example, I have relaunched a website,
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then I can just leave a comment.
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Then I may just have information and say, okay, what happened there?
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Why is there a really big drop in the side views,
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almost half down?
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Then I can just take a look at it if I want to.
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Exactly, there are all the data and here are the most important metrics.
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Let's just take a look at them.
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What is very cool in Matomo and what you actually pull through Matomo
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is this visitor log.
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In theory, I can just pull out every user and take a look at it in detail.
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I think this visitor log is very, very good
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because I have detailed information about the user in here
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and I can also see what he is doing exactly.
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What he is doing exactly, I'll show you on the other side here in this area.
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I now have the option to see on the one hand where the user comes from.
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Here the IP address is anonymized depending on what settings you have given here
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and I can also see the device, operating system and how he came to my website.
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Here you can see the campaign is PPC, Pay Per Click.
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How did this happen or how can you do this?
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This is actually quite good with Matomo. There is also Google Analytics,
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for example the URL image, so that I can simply overwrite various things
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such as the source and the medium.
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So here, for example, the source Google Ads has simply been overwritten
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and the medium is CPC, so Pay Per Click,
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and it is simply a Google Ads ad over which the user came here.
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For example, here the Avengers Playing Cards is simply the first entry point
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and then you can just see quite well.
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He just clicked through all the pages,
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got stuck with one product and then simply got out again.
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There are also, for example, direct access here in this area
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or maybe also access to other search engines such as Ecosia
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and this feature, I just think it's really very good,
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because you can see everything in detail very well.
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If you now also click on the visitor profile,
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you still have the opportunity to look.
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This is not the case when the user, for example,
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has come to the page more often.
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Let's take a quick look.
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Do we have someone here?
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Here we don't have any action, unfortunately not.
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What we have seen earlier, the user simply gets on the page
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and when a page call has taken place,
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you can see it, for example, on this folder symbol.
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There are also different categories of events
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that can simply be carried out,
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for example, an internal search.
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For example, the user simply entered FINS at the top
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or, for example, checkout form.
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So if someone has taken part in form view,
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then it is simply displayed here.
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The whole e-commerce tracking,
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so if a warning box that was filled before was simply broken down
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and events.
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So events are actually almost the same as with Google Analytics.
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You can also send additional data to Matomo itself,
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which you can then select all of them later.
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So.
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Then let's just look further.
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Well, the real-time report is always very nice.
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So you can always see when something comes in at the top.
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But this is not so targeted for a detailed analysis.
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The visitor card in real time is also a nice feature
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where you can just see where all the users come from on my website.
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It gets really interesting with the local report.
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Here you can see different widgets.
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For example, I can now go directly into the United States
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and with the mouse over I can then just see
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how many visitors really came from the United States.
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It then covers itself with this area here on the right.
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And now I'll show you something again.
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Here you can still see a segmented visitor log
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in all the metrics.
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This means that this visitor log, as I said earlier,
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is pulled through the whole of Matomo.
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Now I have simply filtered the visitor log
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onto the United States of America
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and can evaluate it in detail quite well.
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I don't have to segment something in detail beforehand,
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but just take the pre-made segments from Matomo,
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for example, that it is now filtered onto the land,
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take it and can then evaluate it completely.
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The tab is also very extensive,
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more extensive, I would say, like in analytics.
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So we have here next to desktop, tablet and smartphone
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we also have different other devices,
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for example game consoles,
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which for example come to the website.
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Here as a reference, for example, from Reddit directly on the website
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on a game console.
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This is also an interesting feature.
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Here you also have more information.
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Of course, device models can also be completely evaluated here.
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The brands, depending on whether they manage to do it or not,
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so if it is unknown, then there is simply no
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allocation in Matomo in this area,
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which is also quite good for responsive design.
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You can also take a look here,
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how many users are accessing, with which resolution,
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this is actually a very good metric.
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Software, which is probably now only there
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so that you can just take a look
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at what kind of browser support I have to offer as a website operator.
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Do I still have to go there and say,
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okay, I have the Internet Explorer,
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do I still have to offer an older version?
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This is a nice feature.
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The times, there are always two things.
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There is simply the visit to local time,
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that is, let's assume my server is now in New York
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and I arrive at 8 o'clock Central European Summer Time,
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then I would probably be tracked in here.
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The server time can be completely different,
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for example here.
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This is actually very useful when you say,
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okay, you have a high server load in several time zones,
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maybe then combined.
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That means, okay, in the morning I have a lot of traffic
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and in the evening I have a lot of traffic for the server
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in different time zones, for example,
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then built-in traffic to server time.
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So that's always the time when the user looks at the page
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and that's where the server has the location
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and where the call is generated.
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If you, for example, are a website operator
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and you have an online shop where users can register,
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there is the possibility to give the user ID directly.
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Whether the DSGVO is technically okay or not,
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unfortunately I can't answer that here,
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but it is possible that you, for example,
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give email addresses or user string here and there.
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Then you have the opportunity and can, for example,
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look at what a big tank has here for the visitor profile.
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For example, he has come up here very often on the website
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and what he has looked at at all.
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It's actually very good what you just have with you.
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If you have the shop, you can give it bundled.
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You can also give different other variables.
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Let's say you have a blog and you have different authors
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and you can also, so you could now,
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by adjusting the tracking script format a little bit.
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How to do that is usually found here under the help items.
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262
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It's always very good if you don't know which one,
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what kind of metric that is, what it's about,
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you have the opportunity to always show it here either
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265
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through the mouse over or to look at the documentation
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or an instruction.
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So now you have to give my tracking code.
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That means if I call a blog post and a certain author
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has written it, for example Charles,
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270
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then it is simply given next to the URL, the type and so on,
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271
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as a user-defined variable.
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272
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It's actually a very good thing,
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273
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how you could add your data, for example.
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Exactly, that would be it for the part,
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275
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for the visitor part.
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276
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Do you already have any questions in this area?
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277
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Otherwise, I'll just keep looking.
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278
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|
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Otherwise, always feel free to ask questions.
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279
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|
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Otherwise, we'll just keep going and take a look at the other two reports,
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280
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00:20:09,000 --> 00:20:12,000
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namely the behavior.
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281
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00:20:12,000 --> 00:20:16,000
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When it comes to behavior, it's really about the page itself.
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282
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00:20:16,000 --> 00:20:19,000
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Here you simply have the most important metrics,
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283
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00:20:19,000 --> 00:20:22,000
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page views, clear page views,
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284
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00:20:22,000 --> 00:20:25,000
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two metrics, why are they so different?
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285
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00:20:25,000 --> 00:20:28,000
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Well, of course, I can call five times in one session, for example,
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286
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00:20:28,000 --> 00:20:33,000
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one page, then I have a page view of five
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287
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00:20:33,000 --> 00:20:38,000
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and clearly one, because I just called it once in the session.
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288
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00:20:38,000 --> 00:20:42,000
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And all the metrics such as jump rate and how long
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289
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00:20:42,000 --> 00:20:46,000
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do you stay on this page on average?
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290
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00:20:46,000 --> 00:20:50,000
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Here you can simply see that bundled based on the folder structure.
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291
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00:20:50,000 --> 00:20:53,000
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That means, if I just look at it here,
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292
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00:20:53,000 --> 00:20:58,000
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then it's just slash diving, slash and everything that happens behind it.
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293
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00:20:58,000 --> 00:21:03,000
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So it's actually like the report in analytics for content pages.
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294
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00:21:03,000 --> 00:21:08,000
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If you don't like it now, you can go all the way down
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295
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00:21:08,000 --> 00:21:13,000
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and say, okay, I'd like to structure this one
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296
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00:21:13,000 --> 00:21:17,000
|
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not hierarchically, but I just want to show it flat.
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297
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00:21:17,000 --> 00:21:20,000
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So flat simply means the first level
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298
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00:21:20,000 --> 00:21:24,000
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or every page URL is simply displayed in detail.
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299
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00:21:24,000 --> 00:21:28,000
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And now I just have the individual pages here.
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300
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00:21:28,000 --> 00:21:32,000
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Of course, you can also call me when I go up here
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301
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00:21:32,000 --> 00:21:37,000
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and then I have my page ready.
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302
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00:21:37,000 --> 00:21:41,000
|
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The entry pages are the landing pages.
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303
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00:21:41,000 --> 00:21:45,000
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Here it's just about how the user gets on the page,
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304
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00:21:45,000 --> 00:21:49,000
|
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what is the first page when he comes to your page
|
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305
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00:21:49,000 --> 00:21:54,000
|
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and exactly those are the pages that are listed under entry pages.
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306
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00:21:54,000 --> 00:21:57,000
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In other words, exit pages,
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307
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00:21:57,000 --> 00:22:01,000
|
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you can probably already think of them as the pages
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308
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00:22:01,000 --> 00:22:06,000
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where you're done with the whole session and where you just stop.
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309
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00:22:06,000 --> 00:22:10,000
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That means closing the browser is the exit page.
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310
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00:22:10,000 --> 00:22:18,000
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If you say, okay, I don't want to look at the URLs anymore,
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311
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00:22:18,000 --> 00:22:21,000
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I just want to see the title, then you have the title here,
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312
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00:22:21,000 --> 00:22:23,000
|
|
but that's always very important.
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313
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00:22:23,000 --> 00:22:28,000
|
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I change the title once, then I have, for example, two cards
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314
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00:22:28,000 --> 00:22:32,000
|
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and the other title would have to be combined again.
|
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315
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00:22:32,000 --> 00:22:36,000
|
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That's why the URL is actually very good for evaluating
|
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316
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00:22:36,000 --> 00:22:41,000
|
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and very important that you just do it really URL-based.
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317
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00:22:41,000 --> 00:22:47,000
|
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The internal book, you can also do that by, for example, adjusting it.
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318
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00:22:47,000 --> 00:22:49,000
|
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On the one hand, there is the tracking script,
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319
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00:22:49,000 --> 00:22:52,000
|
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on the other hand, I can go into the settings and say,
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320
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00:22:52,000 --> 00:22:54,000
|
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I want such common parameters.
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321
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00:22:54,000 --> 00:22:59,000
|
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In WordPress, I think it's S or Q that are attached
|
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322
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00:22:59,000 --> 00:23:02,000
|
|
and then it's just left behind.
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323
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00:23:02,000 --> 00:23:04,000
|
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So if you're looking for something in WordPress,
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324
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00:23:04,000 --> 00:23:09,000
|
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for example, here floats and then press enter,
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325
|
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00:23:09,000 --> 00:23:12,000
|
|
then it's really in the URL,
|
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326
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00:23:12,000 --> 00:23:16,000
|
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that's then S equals floats and that after the is equals
|
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327
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00:23:16,000 --> 00:23:18,000
|
|
it comes in directly.
|
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328
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00:23:18,000 --> 00:23:23,000
|
|
These are the search terms and when you search, for example,
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329
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00:23:23,000 --> 00:23:26,000
|
|
then you just look at what happens after that.
|
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|
330
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00:23:26,000 --> 00:23:30,000
|
|
That's pretty good, maybe a little SEO tip.
|
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331
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00:23:30,000 --> 00:23:33,000
|
|
Let's face it, very often something is searched
|
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332
|
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00:23:33,000 --> 00:23:35,000
|
|
and you don't have it in the menu,
|
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|
|
333
|
|
00:23:35,000 --> 00:23:38,000
|
|
it might be worthwhile to pick up this site prominently.
|
|
|
|
334
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00:23:38,000 --> 00:23:42,000
|
|
You may also come to new keywords,
|
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|
335
|
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00:23:42,000 --> 00:23:44,000
|
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which you may not have thought of yet,
|
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|
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336
|
|
00:23:44,000 --> 00:23:48,000
|
|
which you may then be able to integrate in certain subfolders.
|
|
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|
337
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00:23:48,000 --> 00:23:51,000
|
|
What is also a very cool feature,
|
|
|
|
338
|
|
00:23:51,000 --> 00:23:54,000
|
|
but you also have to ask the technology
|
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|
|
339
|
|
00:23:54,000 --> 00:23:56,000
|
|
whether this is implemented,
|
|
|
|
340
|
|
00:23:56,000 --> 00:23:58,000
|
|
that's just for an additional call.
|
|
|
|
341
|
|
00:23:58,000 --> 00:24:01,000
|
|
What happens if the user is looking for something
|
|
|
|
342
|
|
00:24:01,000 --> 00:24:04,000
|
|
and there are simply zero results?
|
|
|
|
343
|
|
00:24:04,000 --> 00:24:06,000
|
|
If it happens too often,
|
|
|
|
344
|
|
00:24:06,000 --> 00:24:09,000
|
|
then just put a new page on it.
|
|
|
|
345
|
|
00:24:09,000 --> 00:24:11,000
|
|
That's actually very good in Matomo,
|
|
|
|
346
|
|
00:24:11,000 --> 00:24:15,000
|
|
you can also go in and take a look at it completely.
|
|
|
|
347
|
|
00:24:15,000 --> 00:24:17,000
|
|
In that area.
|
|
|
|
348
|
|
00:24:17,000 --> 00:24:20,000
|
|
If you now go to the settings,
|
|
|
|
349
|
|
00:24:20,000 --> 00:24:23,000
|
|
simply put your domain,
|
|
|
|
350
|
|
00:24:23,000 --> 00:24:26,000
|
|
then you also have the opportunity to see
|
|
|
|
351
|
|
00:24:26,000 --> 00:24:28,000
|
|
where the users go afterwards.
|
|
|
|
352
|
|
00:24:28,000 --> 00:24:30,000
|
|
So what is the next click?
|
|
|
|
353
|
|
00:24:30,000 --> 00:24:33,000
|
|
There is click tracking on external domains.
|
|
|
|
354
|
|
00:24:33,000 --> 00:24:36,000
|
|
Here, for example, there is LiveAboard
|
|
|
|
355
|
|
00:24:36,000 --> 00:24:39,000
|
|
and I also have the opportunity
|
|
|
|
356
|
|
00:24:39,000 --> 00:24:42,000
|
|
to turn it off if this is based on a domain again.
|
|
|
|
357
|
|
00:24:42,000 --> 00:24:45,000
|
|
If, for example,
|
|
|
|
358
|
|
00:24:45,000 --> 00:24:48,000
|
|
different URLs of a domain are grouped again.
|
|
|
|
359
|
|
00:24:48,000 --> 00:24:51,000
|
|
Of course, I can also display it flat again,
|
|
|
|
360
|
|
00:24:51,000 --> 00:24:53,000
|
|
not hierarchically.
|
|
|
|
361
|
|
00:24:53,000 --> 00:24:56,000
|
|
And then I also have the opportunity
|
|
|
|
362
|
|
00:24:56,000 --> 00:24:59,000
|
|
to look here in detail
|
|
|
|
363
|
|
00:24:59,000 --> 00:25:02,000
|
|
where this link was clicked.
|
|
|
|
364
|
|
00:25:02,000 --> 00:25:04,000
|
|
This is a link click here.
|
|
|
|
365
|
|
00:25:04,000 --> 00:25:06,000
|
|
And at the same time,
|
|
|
|
366
|
|
00:25:06,000 --> 00:25:09,000
|
|
it is also set as a goal.
|
|
|
|
367
|
|
00:25:09,000 --> 00:25:12,000
|
|
That's also a great thing.
|
|
|
|
368
|
|
00:25:12,000 --> 00:25:14,000
|
|
Maybe that's also quite good.
|
|
|
|
369
|
|
00:25:14,000 --> 00:25:16,000
|
|
You have certain partners and say,
|
|
|
|
370
|
|
00:25:16,000 --> 00:25:18,000
|
|
OK, you can link a banner with us.
|
|
|
|
371
|
|
00:25:18,000 --> 00:25:21,000
|
|
Then you actually have a statistic at the same time
|
|
|
|
372
|
|
00:25:21,000 --> 00:25:23,000
|
|
how often a banner was clicked
|
|
|
|
373
|
|
00:25:23,000 --> 00:25:25,000
|
|
to an external partner, for example,
|
|
|
|
374
|
|
00:25:25,000 --> 00:25:27,000
|
|
if you need it.
|
|
|
|
375
|
|
00:25:27,000 --> 00:25:31,000
|
|
There is also download tracking on the fly.
|
|
|
|
376
|
|
00:25:31,000 --> 00:25:34,000
|
|
That means, it is simply looked at.
|
|
|
|
377
|
|
00:25:34,000 --> 00:25:38,000
|
|
Is it PDF, DocX, also JPEGs,
|
|
|
|
378
|
|
00:25:38,000 --> 00:25:40,000
|
|
depending on the one.
|
|
|
|
379
|
|
00:25:40,000 --> 00:25:43,000
|
|
You can also add more in the tracking codes
|
|
|
|
380
|
|
00:25:43,000 --> 00:25:46,000
|
|
and then the downloads are simply tracked.
|
|
|
|
381
|
|
00:25:46,000 --> 00:25:49,000
|
|
It is important to know that a download tracking
|
|
|
|
382
|
|
00:25:49,000 --> 00:25:52,000
|
|
is not something like this
|
|
|
|
383
|
|
00:25:52,000 --> 00:25:55,000
|
|
if I would call this URL directly.
|
|
|
|
384
|
|
00:25:55,000 --> 00:25:57,000
|
|
Then it is not tracked.
|
|
|
|
385
|
|
00:25:57,000 --> 00:25:59,000
|
|
Why is it not tracked?
|
|
|
|
386
|
|
00:25:59,000 --> 00:26:02,000
|
|
Because no JavaScript code can be
|
|
|
|
387
|
|
00:26:02,000 --> 00:26:04,000
|
|
executed, for example,
|
|
|
|
388
|
|
00:26:04,000 --> 00:26:07,000
|
|
or in a PDF, actually not.
|
|
|
|
389
|
|
00:26:07,000 --> 00:26:09,000
|
|
And that's why the call is not tracked,
|
|
|
|
390
|
|
00:26:09,000 --> 00:26:13,000
|
|
but actually just the click to the document on the website.
|
|
|
|
391
|
|
00:26:13,000 --> 00:26:16,000
|
|
That's actually quite good or important to know
|
|
|
|
392
|
|
00:26:16,000 --> 00:26:18,000
|
|
in that area.
|
|
|
|
393
|
|
00:26:18,000 --> 00:26:20,000
|
|
At the front you have the events.
|
|
|
|
394
|
|
00:26:20,000 --> 00:26:23,000
|
|
That means you have events that you can
|
|
|
|
395
|
|
00:26:23,000 --> 00:26:25,000
|
|
additionally send in that area.
|
|
|
|
396
|
|
00:26:25,000 --> 00:26:28,000
|
|
Here, for example, click tracking was also
|
|
|
|
397
|
|
00:26:28,000 --> 00:26:31,000
|
|
integrated as an event category.
|
|
|
|
398
|
|
00:26:31,000 --> 00:26:33,000
|
|
That's back to top.
|
|
|
|
399
|
|
00:26:33,000 --> 00:26:36,000
|
|
You can look at this again with the segmented
|
|
|
|
400
|
|
00:26:36,000 --> 00:26:38,000
|
|
visitor log.
|
|
|
|
401
|
|
00:26:38,000 --> 00:26:40,000
|
|
Where is that about?
|
|
|
|
402
|
|
00:26:40,000 --> 00:26:43,000
|
|
For example, on this register page,
|
|
|
|
403
|
|
00:26:43,000 --> 00:26:46,000
|
|
there is simply apparently a back to top button
|
|
|
|
404
|
|
00:26:46,000 --> 00:26:48,000
|
|
that you can track.
|
|
|
|
405
|
|
00:26:48,000 --> 00:26:51,000
|
|
Click tracking can then usually be done
|
|
|
|
406
|
|
00:26:51,000 --> 00:26:53,000
|
|
quite well with the Atomo Tag Manager.
|
|
|
|
407
|
|
00:26:53,000 --> 00:26:56,000
|
|
When it is integrated, there are already
|
|
|
|
408
|
|
00:26:56,000 --> 00:27:01,000
|
|
good templates, how you can do it.
|
|
|
|
409
|
|
00:27:01,000 --> 00:27:04,000
|
|
We'll take a closer look at the content.
|
|
|
|
410
|
|
00:27:04,000 --> 00:27:07,000
|
|
Then we also have content areas,
|
|
|
|
411
|
|
00:27:07,000 --> 00:27:09,000
|
|
which you can add here.
|
|
|
|
412
|
|
00:27:09,000 --> 00:27:12,000
|
|
It's also a good feature, but you have to
|
|
|
|
413
|
|
00:27:12,000 --> 00:27:15,000
|
|
define it beforehand.
|
|
|
|
414
|
|
00:27:15,000 --> 00:27:18,000
|
|
Very well, we'll take a closer look at
|
|
|
|
415
|
|
00:27:18,000 --> 00:27:19,000
|
|
engagement.
|
|
|
|
416
|
|
00:27:19,000 --> 00:27:21,000
|
|
These are all metrics,
|
|
|
|
417
|
|
00:27:21,000 --> 00:27:23,000
|
|
average duration of time,
|
|
|
|
418
|
|
00:27:23,000 --> 00:27:26,000
|
|
how many actions were carried out at all,
|
|
|
|
419
|
|
00:27:26,000 --> 00:27:29,000
|
|
how often a certain user comes back to the
|
|
|
|
420
|
|
00:27:29,000 --> 00:27:32,000
|
|
page, how many pages will be in the
|
|
|
|
421
|
|
00:27:32,000 --> 00:27:33,000
|
|
section.
|
|
|
|
422
|
|
00:27:33,000 --> 00:27:36,000
|
|
These are all metrics that you can
|
|
|
|
423
|
|
00:27:36,000 --> 00:27:39,000
|
|
look at bundled there.
|
|
|
|
424
|
|
00:27:39,000 --> 00:27:44,000
|
|
Let's take a look at the visitor flow.
|
|
|
|
425
|
|
00:27:44,000 --> 00:27:47,000
|
|
It's also a very good chart.
|
|
|
|
426
|
|
00:27:47,000 --> 00:27:50,000
|
|
Here you can just look at it.
|
|
|
|
427
|
|
00:27:50,000 --> 00:27:53,000
|
|
If someone goes to the job page,
|
|
|
|
428
|
|
00:27:53,000 --> 00:27:56,000
|
|
for example, there are 59% exits.
|
|
|
|
429
|
|
00:27:56,000 --> 00:28:01,000
|
|
But where do all the other exits really go?
|
|
|
|
430
|
|
00:28:01,000 --> 00:28:04,000
|
|
So where does the user really go later,
|
|
|
|
431
|
|
00:28:04,000 --> 00:28:06,000
|
|
on which pages?
|
|
|
|
432
|
|
00:28:06,000 --> 00:28:08,000
|
|
It actually visualizes quite well.
|
|
|
|
433
|
|
00:28:08,000 --> 00:28:10,000
|
|
This is also a feature, for example.
|
|
|
|
434
|
|
00:28:10,000 --> 00:28:13,000
|
|
There is now only either cloud hosted or
|
|
|
|
435
|
|
00:28:13,000 --> 00:28:17,000
|
|
is just a premium plugin from Atomo.
|
|
|
|
436
|
|
00:28:17,000 --> 00:28:20,000
|
|
That's why I don't want to go that far
|
|
|
|
437
|
|
00:28:20,000 --> 00:28:23,000
|
|
because I don't know if any of you have
|
|
|
|
438
|
|
00:28:23,000 --> 00:28:24,000
|
|
this feature.
|
|
|
|
439
|
|
00:28:24,000 --> 00:28:27,000
|
|
Down here we have our user-defined
|
|
|
|
440
|
|
00:28:27,000 --> 00:28:30,000
|
|
variables, as we have already seen before.
|
|
|
|
441
|
|
00:28:30,000 --> 00:28:33,000
|
|
This is, for example, the page authors.
|
|
|
|
442
|
|
00:28:33,000 --> 00:28:37,000
|
|
They are listed down here.
|
|
|
|
443
|
|
00:28:37,000 --> 00:28:39,000
|
|
Acquisition report.
|
|
|
|
444
|
|
00:28:39,000 --> 00:28:42,000
|
|
How do the users come to our site?
|
|
|
|
445
|
|
00:28:42,000 --> 00:28:44,000
|
|
So here we have again in the overview,
|
|
|
|
446
|
|
00:28:44,000 --> 00:28:47,000
|
|
as well as listed everywhere,
|
|
|
|
447
|
|
00:28:47,000 --> 00:28:50,000
|
|
the different channel types.
|
|
|
|
448
|
|
00:28:50,000 --> 00:28:53,000
|
|
Direct search engines, social networks,
|
|
|
|
449
|
|
00:28:53,000 --> 00:28:56,000
|
|
websites and campaigns.
|
|
|
|
450
|
|
00:28:56,000 --> 00:28:59,000
|
|
The whole thing is again
|
|
|
|
451
|
|
00:28:59,000 --> 00:29:02,000
|
|
opened up to channel type.
|
|
|
|
452
|
|
00:29:02,000 --> 00:29:04,000
|
|
For example, search engines.
|
|
|
|
453
|
|
00:29:04,000 --> 00:29:07,000
|
|
Then the search terms are possibly
|
|
|
|
454
|
|
00:29:07,000 --> 00:29:09,000
|
|
displayed here.
|
|
|
|
455
|
|
00:29:09,000 --> 00:29:12,000
|
|
But I wouldn't leave myself 100% on it now.
|
|
|
|
456
|
|
00:29:12,000 --> 00:29:15,000
|
|
For example, this is hardly any more.
|
|
|
|
457
|
|
00:29:15,000 --> 00:29:17,000
|
|
These are not provided.
|
|
|
|
458
|
|
00:29:17,000 --> 00:29:20,000
|
|
Actually, 95% of clicks from search engines
|
|
|
|
459
|
|
00:29:20,000 --> 00:29:23,000
|
|
don't include keywords.
|
|
|
|
460
|
|
00:29:23,000 --> 00:29:26,000
|
|
So it's not that someone just says,
|
|
|
|
461
|
|
00:29:26,000 --> 00:29:29,000
|
|
OK, there are 53,000 visitors
|
|
|
|
462
|
|
00:29:29,000 --> 00:29:33,000
|
|
and that's 319 times the search term.
|
|
|
|
463
|
|
00:29:33,000 --> 00:29:37,000
|
|
Maybe it's the one that is searched most often.
|
|
|
|
464
|
|
00:29:37,000 --> 00:29:39,000
|
|
I just recommend to just look
|
|
|
|
465
|
|
00:29:39,000 --> 00:29:41,000
|
|
into the search console.
|
|
|
|
466
|
|
00:29:41,000 --> 00:29:44,000
|
|
Search data.
|
|
|
|
467
|
|
00:29:44,000 --> 00:29:47,000
|
|
Then we look again at all channels.
|
|
|
|
468
|
|
00:29:47,000 --> 00:29:50,000
|
|
Here we have again the different channels
|
|
|
|
469
|
|
00:29:50,000 --> 00:29:52,000
|
|
simply opened up.
|
|
|
|
470
|
|
00:29:52,000 --> 00:29:55,000
|
|
For example, also the reference search engines
|
|
|
|
471
|
|
00:29:55,000 --> 00:29:57,000
|
|
and search terms.
|
|
|
|
472
|
|
00:29:57,000 --> 00:29:59,000
|
|
Here it would be all in detail,
|
|
|
|
473
|
|
00:29:59,000 --> 00:30:01,000
|
|
what we saw earlier,
|
|
|
|
474
|
|
00:30:01,000 --> 00:30:02,000
|
|
opened up.
|
|
|
|
475
|
|
00:30:02,000 --> 00:30:04,000
|
|
Also quite good, I think,
|
|
|
|
476
|
|
00:30:04,000 --> 00:30:06,000
|
|
this search engine distribution
|
|
|
|
477
|
|
00:30:06,000 --> 00:30:09,000
|
|
and at Matomo also a big pro feature
|
|
|
|
478
|
|
00:30:09,000 --> 00:30:11,000
|
|
that there are icons everywhere.
|
|
|
|
479
|
|
00:30:11,000 --> 00:30:14,000
|
|
You also have the option to export it well
|
|
|
|
480
|
|
00:30:14,000 --> 00:30:17,000
|
|
and then show yourself completely
|
|
|
|
481
|
|
00:30:17,000 --> 00:30:22,000
|
|
in the diagram.
|
|
|
|
482
|
|
00:30:22,000 --> 00:30:25,000
|
|
We go again briefly.
|
|
|
|
483
|
|
00:30:25,000 --> 00:30:28,000
|
|
These are the different search terms
|
|
|
|
484
|
|
00:30:28,000 --> 00:30:31,000
|
|
for the different search engines.
|
|
|
|
485
|
|
00:30:31,000 --> 00:30:33,000
|
|
Yes.
|
|
|
|
486
|
|
00:30:33,000 --> 00:30:36,000
|
|
For the websites,
|
|
|
|
487
|
|
00:30:36,000 --> 00:30:39,000
|
|
it's about who refers to me
|
|
|
|
488
|
|
00:30:39,000 --> 00:30:42,000
|
|
or how many users come from certain websites
|
|
|
|
489
|
|
00:30:42,000 --> 00:30:44,000
|
|
to my website,
|
|
|
|
490
|
|
00:30:44,000 --> 00:30:47,000
|
|
as well as social media networks.
|
|
|
|
491
|
|
00:30:47,000 --> 00:30:49,000
|
|
Which ones are there at all
|
|
|
|
492
|
|
00:30:49,000 --> 00:30:52,000
|
|
and how do the different users get there?
|
|
|
|
493
|
|
00:30:52,000 --> 00:30:55,000
|
|
For example, Reddit is very much in demand here
|
|
|
|
494
|
|
00:30:55,000 --> 00:30:58,000
|
|
and if I have campaigns myself.
|
|
|
|
495
|
|
00:30:58,000 --> 00:31:01,000
|
|
With the campaigns it is now like this.
|
|
|
|
496
|
|
00:31:01,000 --> 00:31:05,000
|
|
On the one hand, there is this campaign name
|
|
|
|
497
|
|
00:31:05,000 --> 00:31:08,000
|
|
theoretically the keyword and so on
|
|
|
|
498
|
|
00:31:08,000 --> 00:31:11,000
|
|
and down here there is a campaign URL generator.
|
|
|
|
499
|
|
00:31:11,000 --> 00:31:14,000
|
|
If I go on it now,
|
|
|
|
500
|
|
00:31:14,000 --> 00:31:17,000
|
|
I can build what is later in the campaigns
|
|
|
|
501
|
|
00:31:17,000 --> 00:31:19,000
|
|
myself.
|
|
|
|
502
|
|
00:31:19,000 --> 00:31:22,000
|
|
That means I just put my URL in here
|
|
|
|
503
|
|
00:31:22,000 --> 00:31:25,000
|
|
and say, okay, take my campaign name,
|
|
|
|
504
|
|
00:31:25,000 --> 00:31:28,000
|
|
for example, go here and say,
|
|
|
|
505
|
|
00:31:28,000 --> 00:31:30,000
|
|
okay, source medium.
|
|
|
|
506
|
|
00:31:30,000 --> 00:31:32,000
|
|
So where does it all come from?
|
|
|
|
507
|
|
00:31:32,000 --> 00:31:35,000
|
|
If I say, okay, this is for example
|
|
|
|
508
|
|
00:31:35,000 --> 00:31:38,000
|
|
a newsletter, the medium is email,
|
|
|
|
509
|
|
00:31:38,000 --> 00:31:41,000
|
|
then I can enter it here and then I have it later
|
|
|
|
510
|
|
00:31:41,000 --> 00:31:44,000
|
|
here in my campaign report search terms
|
|
|
|
511
|
|
00:31:44,000 --> 00:31:47,000
|
|
and well, there is now unfortunately
|
|
|
|
512
|
|
00:31:47,000 --> 00:31:50,000
|
|
no more data in this demo,
|
|
|
|
513
|
|
00:31:50,000 --> 00:31:53,000
|
|
but then I would have everything compact here.
|
|
|
|
514
|
|
00:31:53,000 --> 00:31:56,000
|
|
That's why my appeal.
|
|
|
|
515
|
|
00:31:56,000 --> 00:31:59,000
|
|
There are a lot of channels
|
|
|
|
516
|
|
00:31:59,000 --> 00:32:02,000
|
|
where it is called the direct traffic,
|
|
|
|
517
|
|
00:32:02,000 --> 00:32:05,000
|
|
direct none may still be known by one or the other
|
|
|
|
518
|
|
00:32:05,000 --> 00:32:08,000
|
|
from analytics. This is usually actually this
|
|
|
|
519
|
|
00:32:08,000 --> 00:32:11,000
|
|
starting point of the traffic that is not assignable.
|
|
|
|
520
|
|
00:32:11,000 --> 00:32:14,000
|
|
So partly these are users who enter something at the top,
|
|
|
|
521
|
|
00:32:14,000 --> 00:32:17,000
|
|
partly but also users who click on a link
|
|
|
|
522
|
|
00:32:17,000 --> 00:32:20,000
|
|
from the email program. It is always very important
|
|
|
|
523
|
|
00:32:20,000 --> 00:32:23,000
|
|
that you, for example, send a signature or newsletter
|
|
|
|
524
|
|
00:32:23,000 --> 00:32:26,000
|
|
such a campaign URL is generated.
|
|
|
|
525
|
|
00:32:26,000 --> 00:32:29,000
|
|
This is then the URL and behind it are the whole,
|
|
|
|
526
|
|
00:32:29,000 --> 00:32:32,000
|
|
for example, what is this really for a source,
|
|
|
|
527
|
|
00:32:32,000 --> 00:32:35,000
|
|
what is for a medium and then it comes, for example,
|
|
|
|
528
|
|
00:32:35,000 --> 00:32:38,000
|
|
here with somewhere else and not under direct
|
|
|
|
529
|
|
00:32:38,000 --> 00:32:41,000
|
|
traffic. This is actually very important, because otherwise
|
|
|
|
530
|
|
00:32:41,000 --> 00:32:44,000
|
|
you are a bit thrown away.
|
|
|
|
531
|
|
00:32:44,000 --> 00:32:47,000
|
|
There are different scenarios. Here you are also talking about
|
|
|
|
532
|
|
00:32:47,000 --> 00:32:50,000
|
|
QR code. If I want to evaluate a QR code,
|
|
|
|
533
|
|
00:32:50,000 --> 00:32:53,000
|
|
I also have to create a campaign URL,
|
|
|
|
534
|
|
00:32:53,000 --> 00:32:56,000
|
|
because otherwise nothing else remains.
|
|
|
|
535
|
|
00:32:56,000 --> 00:32:59,000
|
|
Actually nothing else remains,
|
|
|
|
536
|
|
00:32:59,000 --> 00:33:02,000
|
|
because I don't know how the users come to the side
|
|
|
|
537
|
|
00:33:02,000 --> 00:33:05,000
|
|
and I can only do that by creating
|
|
|
|
538
|
|
00:33:05,000 --> 00:33:08,000
|
|
a campaign URL.
|
|
|
|
539
|
|
00:33:08,000 --> 00:33:11,000
|
|
If you have a shop,
|
|
|
|
540
|
|
00:33:11,000 --> 00:33:14,000
|
|
you also have the opportunity to track the complete sales
|
|
|
|
541
|
|
00:33:14,000 --> 00:33:17,000
|
|
with e-commerce tracking.
|
|
|
|
542
|
|
00:33:17,000 --> 00:33:20,000
|
|
Here again the course of the orders
|
|
|
|
543
|
|
00:33:20,000 --> 00:33:23,000
|
|
and you can easily see
|
|
|
|
544
|
|
00:33:23,000 --> 00:33:26,000
|
|
the conversion rate, which is very important.
|
|
|
|
545
|
|
00:33:26,000 --> 00:33:29,000
|
|
And you can also
|
|
|
|
546
|
|
00:33:29,000 --> 00:33:32,000
|
|
look at it with the expanded e-commerce tracking.
|
|
|
|
547
|
|
00:33:32,000 --> 00:33:35,000
|
|
Where are the warning boxes left at all?
|
|
|
|
548
|
|
00:33:35,000 --> 00:33:38,000
|
|
For example, users are added,
|
|
|
|
549
|
|
00:33:38,000 --> 00:33:41,000
|
|
but never bought, then everything can be
|
|
|
|
550
|
|
00:33:41,000 --> 00:33:44,000
|
|
completely in here. What is very good,
|
|
|
|
551
|
|
00:33:44,000 --> 00:33:47,000
|
|
you now have the e-commerce protocol again.
|
|
|
|
552
|
|
00:33:47,000 --> 00:33:50,000
|
|
For example, the visitor log
|
|
|
|
553
|
|
00:33:50,000 --> 00:33:53,000
|
|
is only filtered to e-commerce activities.
|
|
|
|
554
|
|
00:33:53,000 --> 00:33:56,000
|
|
You can also look at it again.
|
|
|
|
555
|
|
00:33:56,000 --> 00:33:59,000
|
|
Here you can see all the complete data again.
|
|
|
|
556
|
|
00:33:59,000 --> 00:34:02,000
|
|
As I said, e-commerce tracking is another league again.
|
|
|
|
557
|
|
00:34:02,000 --> 00:34:05,000
|
|
You have to implement and test it
|
|
|
|
558
|
|
00:34:05,000 --> 00:34:08,000
|
|
from the development department.
|
|
|
|
559
|
|
00:34:08,000 --> 00:34:11,000
|
|
But it is actually a very good feature
|
|
|
|
560
|
|
00:34:11,000 --> 00:34:14,000
|
|
that you have all the most important information here.
|
|
|
|
561
|
|
00:34:14,000 --> 00:34:17,000
|
|
What does my shop even bring?
|
|
|
|
562
|
|
00:34:17,000 --> 00:34:20,000
|
|
Exactly, you can test it again.
|
|
|
|
563
|
|
00:34:20,000 --> 00:34:23,000
|
|
These are the product data,
|
|
|
|
564
|
|
00:34:23,000 --> 00:34:26,000
|
|
as well as the turnover. With the turnover,
|
|
|
|
565
|
|
00:34:26,000 --> 00:34:29,000
|
|
it is again the case that you go really deeper
|
|
|
|
566
|
|
00:34:29,000 --> 00:34:32,000
|
|
in the Atomo and have the opportunity.
|
|
|
|
567
|
|
00:34:32,000 --> 00:34:35,000
|
|
You can look at the turnover by channel types.
|
|
|
|
568
|
|
00:34:35,000 --> 00:34:38,000
|
|
There I have the opportunity to say,
|
|
|
|
569
|
|
00:34:38,000 --> 00:34:41,000
|
|
where do I invest more? Here, for example,
|
|
|
|
570
|
|
00:34:41,000 --> 00:34:44,000
|
|
the network has simply made the most traffic
|
|
|
|
571
|
|
00:34:44,000 --> 00:34:47,000
|
|
in the CEO, rather the least.
|
|
|
|
572
|
|
00:34:47,000 --> 00:34:50,000
|
|
It may be that I, for example,
|
|
|
|
573
|
|
00:34:50,000 --> 00:34:53,000
|
|
put a little something in here in social advertising
|
|
|
|
574
|
|
00:34:53,000 --> 00:34:56,000
|
|
and there are a lot of things that you can then
|
|
|
|
575
|
|
00:34:56,000 --> 00:34:59,000
|
|
evaluate directly here. Even if I have
|
|
|
|
576
|
|
00:34:59,000 --> 00:35:02,000
|
|
certain campaigns here, for example,
|
|
|
|
577
|
|
00:35:02,000 --> 00:35:05,000
|
|
I probably don't have any campaign names now.
|
|
|
|
578
|
|
00:35:05,000 --> 00:35:08,000
|
|
I also have the option,
|
|
|
|
579
|
|
00:35:08,000 --> 00:35:11,000
|
|
for example, if I have a company that doesn't tell me any names,
|
|
|
|
580
|
|
00:35:11,000 --> 00:35:14,000
|
|
I can maybe think about whether
|
|
|
|
581
|
|
00:35:14,000 --> 00:35:17,000
|
|
I might switch it off in that area.
|
|
|
|
582
|
|
00:35:17,000 --> 00:35:20,000
|
|
What is a website without goals?
|
|
|
|
583
|
|
00:35:20,000 --> 00:35:23,000
|
|
Actually, without goals,
|
|
|
|
584
|
|
00:35:23,000 --> 00:35:26,000
|
|
a website should never go online,
|
|
|
|
585
|
|
00:35:26,000 --> 00:35:29,000
|
|
because each website follows a goal.
|
|
|
|
586
|
|
00:35:29,000 --> 00:35:32,000
|
|
And here you can enter different goals
|
|
|
|
587
|
|
00:35:32,000 --> 00:35:35,000
|
|
and also follow them.
|
|
|
|
588
|
|
00:35:35,000 --> 00:35:38,000
|
|
For example, I have a website
|
|
|
|
589
|
|
00:35:38,000 --> 00:35:41,000
|
|
with a number of conversions
|
|
|
|
590
|
|
00:35:41,000 --> 00:35:44,000
|
|
that you have in this area.
|
|
|
|
591
|
|
00:35:44,000 --> 00:35:47,000
|
|
And that is actually an important thing
|
|
|
|
592
|
|
00:35:47,000 --> 00:35:50,000
|
|
that you have to manage the goals.
|
|
|
|
593
|
|
00:35:50,000 --> 00:35:53,000
|
|
Let's take a quick look here again.
|
|
|
|
594
|
|
00:35:53,000 --> 00:35:56,000
|
|
Unfortunately, I can only manage the goals
|
|
|
|
595
|
|
00:35:56,000 --> 00:35:59,000
|
|
if I manage the goals myself.
|
|
|
|
596
|
|
00:35:59,000 --> 00:36:02,000
|
|
You can simply define a completely normal new goal.
|
|
|
|
597
|
|
00:36:02,000 --> 00:36:05,000
|
|
For example, I want to have a website with a certain title.
|
|
|
|
598
|
|
00:36:05,000 --> 00:36:08,000
|
|
I can do it by event.
|
|
|
|
599
|
|
00:36:08,000 --> 00:36:11,000
|
|
I can download a certain file, for example.
|
|
|
|
600
|
|
00:36:11,000 --> 00:36:14,000
|
|
If I say, OK, I want to have this goal,
|
|
|
|
601
|
|
00:36:14,000 --> 00:36:17,000
|
|
a certain click on the link on the external page.
|
|
|
|
602
|
|
00:36:17,000 --> 00:36:20,000
|
|
It's like the example before.
|
|
|
|
603
|
|
00:36:20,000 --> 00:36:23,000
|
|
For example, I offer banner places
|
|
|
|
604
|
|
00:36:23,000 --> 00:36:26,000
|
|
and say, OK, banner place XY.
|
|
|
|
605
|
|
00:36:26,000 --> 00:36:29,000
|
|
I just want to take a look at how often, for example,
|
|
|
|
606
|
|
00:36:29,000 --> 00:36:32,000
|
|
there is a conversion rate.
|
|
|
|
607
|
|
00:36:32,000 --> 00:36:35,000
|
|
Then I can simply set a goal,
|
|
|
|
608
|
|
00:36:35,000 --> 00:36:38,000
|
|
just like for a while.
|
|
|
|
609
|
|
00:36:38,000 --> 00:36:41,000
|
|
And then I have the opportunity to simply
|
|
|
|
610
|
|
00:36:41,000 --> 00:36:44,000
|
|
add that directly.
|
|
|
|
611
|
|
00:36:44,000 --> 00:36:47,000
|
|
That's actually a very good thing that you have here.
|
|
|
|
612
|
|
00:36:47,000 --> 00:36:50,000
|
|
Now in the normal Matomo,
|
|
|
|
613
|
|
00:36:50,000 --> 00:36:53,000
|
|
that would still be in that area.
|
|
|
|
614
|
|
00:36:53,000 --> 00:36:56,000
|
|
We have five minutes left. I'll show you the premium plugins
|
|
|
|
615
|
|
00:36:56,000 --> 00:36:59,000
|
|
that you have at Matomo Cloud.
|
|
|
|
616
|
|
00:36:59,000 --> 00:37:02,000
|
|
There are the funnels.
|
|
|
|
617
|
|
00:37:02,000 --> 00:37:05,000
|
|
The funnels actually build on the goals.
|
|
|
|
618
|
|
00:37:05,000 --> 00:37:08,000
|
|
I can define a funnel for each goal.
|
|
|
|
619
|
|
00:37:08,000 --> 00:37:11,000
|
|
That means I have the option here
|
|
|
|
620
|
|
00:37:11,000 --> 00:37:14,000
|
|
to define different steps in the job application form.
|
|
|
|
621
|
|
00:37:14,000 --> 00:37:17,000
|
|
That's just saying, OK,
|
|
|
|
622
|
|
00:37:17,000 --> 00:37:20,000
|
|
where do the users come from on the job board?
|
|
|
|
623
|
|
00:37:20,000 --> 00:37:23,000
|
|
How far do they go?
|
|
|
|
624
|
|
00:37:23,000 --> 00:37:26,000
|
|
For example, a little less jump here
|
|
|
|
625
|
|
00:37:26,000 --> 00:37:29,000
|
|
further.
|
|
|
|
626
|
|
00:37:29,000 --> 00:37:32,000
|
|
Then a job is simply looked at
|
|
|
|
627
|
|
00:37:32,000 --> 00:37:35,000
|
|
and will really apply for this job.
|
|
|
|
628
|
|
00:37:35,000 --> 00:37:38,000
|
|
That means we have a conversion rate of 0.8.
|
|
|
|
629
|
|
00:37:38,000 --> 00:37:41,000
|
|
Why is that?
|
|
|
|
630
|
|
00:37:41,000 --> 00:37:44,000
|
|
Yes, well, I have about 600,
|
|
|
|
631
|
|
00:37:44,000 --> 00:37:47,000
|
|
6500 entries up here
|
|
|
|
632
|
|
00:37:47,000 --> 00:37:50,000
|
|
and down here 52 conversions.
|
|
|
|
633
|
|
00:37:50,000 --> 00:37:53,000
|
|
That's a nice plugin
|
|
|
|
634
|
|
00:37:53,000 --> 00:37:56,000
|
|
that you still have here.
|
|
|
|
635
|
|
00:37:56,000 --> 00:37:59,000
|
|
Either the Cloud Hosted Plan or you can
|
|
|
|
636
|
|
00:37:59,000 --> 00:38:02,000
|
|
have a look at it in the Matomo Marketplace
|
|
|
|
637
|
|
00:38:02,000 --> 00:38:05,000
|
|
and then
|
|
|
|
638
|
|
00:38:05,000 --> 00:38:08,000
|
|
buy it.
|
|
|
|
639
|
|
00:38:08,000 --> 00:38:11,000
|
|
For four users it costs,
|
|
|
|
640
|
|
00:38:11,000 --> 00:38:14,000
|
|
I'll give you a tip, that's 179 euros per year.
|
|
|
|
641
|
|
00:38:14,000 --> 00:38:17,000
|
|
If you need several plugins,
|
|
|
|
642
|
|
00:38:17,000 --> 00:38:20,000
|
|
then most of the time
|
|
|
|
643
|
|
00:38:20,000 --> 00:38:23,000
|
|
a Matomo Cloud version is enough.
|
|
|
|
644
|
|
00:38:23,000 --> 00:38:26,000
|
|
If you just go with it
|
|
|
|
645
|
|
00:38:26,000 --> 00:38:29,000
|
|
and take a look at Matomo
|
|
|
|
646
|
|
00:38:29,000 --> 00:38:32,000
|
|
and then
|
|
|
|
647
|
|
00:38:32,000 --> 00:38:35,000
|
|
if you go up here again
|
|
|
|
648
|
|
00:38:35,000 --> 00:38:38,000
|
|
and then look at the prices,
|
|
|
|
649
|
|
00:38:38,000 --> 00:38:41,000
|
|
no, they are somewhere else,
|
|
|
|
650
|
|
00:38:41,000 --> 00:38:44,000
|
|
pricing here and say, OK,
|
|
|
|
651
|
|
00:38:44,000 --> 00:38:47,000
|
|
let's take a look at the other website
|
|
|
|
652
|
|
00:38:47,000 --> 00:38:50,000
|
|
and then we would be
|
|
|
|
653
|
|
00:38:50,000 --> 00:38:53,000
|
|
with the Cloud Hosting 19 euros
|
|
|
|
654
|
|
00:38:53,000 --> 00:38:56,000
|
|
quite well, depending on how big the site is.
|
|
|
|
655
|
|
00:38:56,000 --> 00:38:59,000
|
|
You can here, for example, 35 euros,
|
|
|
|
656
|
|
00:38:59,000 --> 00:39:02,000
|
|
if you now counter it and say, OK,
|
|
|
|
657
|
|
00:39:02,000 --> 00:39:05,000
|
|
you have 100,000, 35 euros would be
|
|
|
|
658
|
|
00:39:05,000 --> 00:39:08,000
|
|
say 400 euros a year, 400, 500 euros a year.
|
|
|
|
659
|
|
00:39:08,000 --> 00:39:11,000
|
|
That's actually the price for three
|
|
|
|
660
|
|
00:39:11,000 --> 00:39:14,000
|
|
plugins.
|
|
|
|
661
|
|
00:39:14,000 --> 00:39:17,000
|
|
This is the Activity Log, for example,
|
|
|
|
662
|
|
00:39:17,000 --> 00:39:20,000
|
|
Funnels, which you have with you.
|
|
|
|
663
|
|
00:39:20,000 --> 00:39:23,000
|
|
You can do the complete white labeling and these custom reports.
|
|
|
|
664
|
|
00:39:23,000 --> 00:39:26,000
|
|
Just like this form, form tracking
|
|
|
|
665
|
|
00:39:26,000 --> 00:39:29,000
|
|
is also very good for you. Now I can only recommend
|
|
|
|
666
|
|
00:39:29,000 --> 00:39:32,000
|
|
this form tracking is,
|
|
|
|
667
|
|
00:39:32,000 --> 00:39:35,000
|
|
every form is automatically
|
|
|
|
668
|
|
00:39:35,000 --> 00:39:38,000
|
|
measured by Matomo and
|
|
|
|
669
|
|
00:39:38,000 --> 00:39:41,000
|
|
here as a form.
|
|
|
|
670
|
|
00:39:41,000 --> 00:39:44,000
|
|
And then you can just look at it, when you have
|
|
|
|
671
|
|
00:39:44,000 --> 00:39:47,000
|
|
Apply to Job form. What is the starter rate?
|
|
|
|
672
|
|
00:39:47,000 --> 00:39:50,000
|
|
The starter rate is simply when something is clicked.
|
|
|
|
673
|
|
00:39:50,000 --> 00:39:53,000
|
|
So when the focus is set in the form,
|
|
|
|
674
|
|
00:39:53,000 --> 00:39:56,000
|
|
the first time with the form is entered
|
|
|
|
675
|
|
00:39:56,000 --> 00:39:59,000
|
|
and you have such a submission rate is actually
|
|
|
|
676
|
|
00:39:59,000 --> 00:40:02,000
|
|
also a very good plugin,
|
|
|
|
677
|
|
00:40:02,000 --> 00:40:05,000
|
|
what you have with you here. Media,
|
|
|
|
678
|
|
00:40:05,000 --> 00:40:08,000
|
|
for example, video, audio, player, YouTube
|
|
|
|
679
|
|
00:40:08,000 --> 00:40:11,000
|
|
like Meo or Selfhost, which you want to analyze.
|
|
|
|
680
|
|
00:40:11,000 --> 00:40:14,000
|
|
Then you actually have it here with you, you have the title,
|
|
|
|
681
|
|
00:40:14,000 --> 00:40:17,000
|
|
you do the video resource,
|
|
|
|
682
|
|
00:40:17,000 --> 00:40:20,000
|
|
great feature, A-B testing,
|
|
|
|
683
|
|
00:40:20,000 --> 00:40:23,000
|
|
of course two versions against each other,
|
|
|
|
684
|
|
00:40:23,000 --> 00:40:26,000
|
|
heatmaps, as you normally know them,
|
|
|
|
685
|
|
00:40:26,000 --> 00:40:29,000
|
|
fail to load,
|
|
|
|
686
|
|
00:40:29,000 --> 00:40:32,000
|
|
it doesn't work right now,
|
|
|
|
687
|
|
00:40:32,000 --> 00:40:35,000
|
|
but most of the time it does.
|
|
|
|
688
|
|
00:40:35,000 --> 00:40:38,000
|
|
What we then have the option,
|
|
|
|
689
|
|
00:40:38,000 --> 00:40:41,000
|
|
are these session recordings, here the real click
|
|
|
|
690
|
|
00:40:41,000 --> 00:40:44,000
|
|
is recorded. Let's take a quick look at it here.
|
|
|
|
691
|
|
00:40:44,000 --> 00:40:47,000
|
|
So we have something here
|
|
|
|
692
|
|
00:40:47,000 --> 00:40:50,000
|
|
that you should normally deactivate.
|
|
|
|
693
|
|
00:40:50,000 --> 00:40:53,000
|
|
So you can just take a look at it,
|
|
|
|
694
|
|
00:40:53,000 --> 00:40:56,000
|
|
how does the user click, what is the mouse interaction
|
|
|
|
695
|
|
00:40:56,000 --> 00:40:59,000
|
|
and so on.
|
|
|
|
696
|
|
00:40:59,000 --> 00:41:02,000
|
|
A great feature, if you really want to try things out
|
|
|
|
697
|
|
00:41:02,000 --> 00:41:05,000
|
|
or want to measure how something pops up dynamically
|
|
|
|
698
|
|
00:41:05,000 --> 00:41:08,000
|
|
or works, I can only recommend
|
|
|
|
699
|
|
00:41:08,000 --> 00:41:11,000
|
|
user-defined reports.
|
|
|
|
700
|
|
00:41:11,000 --> 00:41:14,000
|
|
If you have any report, you can build it yourself here,
|
|
|
|
701
|
|
00:41:14,000 --> 00:41:17,000
|
|
it is then simply calculated
|
|
|
|
702
|
|
00:41:17,000 --> 00:41:20,000
|
|
and you can then display different metrics against each other.
|
|
|
|
703
|
|
00:41:20,000 --> 00:41:23,000
|
|
This is also a very, very good
|
|
|
|
704
|
|
00:41:23,000 --> 00:41:26,000
|
|
report.
|
|
|
|
705
|
|
00:41:26,000 --> 00:41:29,000
|
|
Exactly, now it is
|
|
|
|
706
|
|
00:41:29,000 --> 00:41:32,000
|
|
that we are actually at the end
|
|
|
|
707
|
|
00:41:32,000 --> 00:41:35,000
|
|
in this area.
|
|
|
|
708
|
|
00:41:35,000 --> 00:41:38,000
|
|
You can now also ask questions,
|
|
|
|
709
|
|
00:41:38,000 --> 00:41:41,000
|
|
be it in the chats or here, you can also unmute
|
|
|
|
710
|
|
00:41:41,000 --> 00:41:44,000
|
|
if you want to and then just directly
|
|
|
|
711
|
|
00:41:44,000 --> 00:41:47,000
|
|
ask, if you have any questions.
|
|
|
|
712
|
|
00:41:47,000 --> 00:41:50,000
|
|
But let's take a quick look.
|
|
|
|
713
|
|
00:41:50,000 --> 00:41:53,000
|
|
Now let's take a quick look at Melanie.
|
|
|
|
714
|
|
00:41:53,000 --> 00:41:56,000
|
|
I have a question about the period reports
|
|
|
|
715
|
|
00:41:56,000 --> 00:41:59,000
|
|
for search terms without results.
|
|
|
|
716
|
|
00:41:59,000 --> 00:42:02,000
|
|
So internal searches, exactly, the monthly reports
|
|
|
|
717
|
|
00:42:02,000 --> 00:42:05,000
|
|
deliver less hits than the daily reports
|
|
|
|
718
|
|
00:42:05,000 --> 00:42:08,000
|
|
in the respective month. So how can it be?
|
|
|
|
719
|
|
00:42:08,000 --> 00:42:11,000
|
|
Does the aggregation not work
|
|
|
|
720
|
|
00:42:11,000 --> 00:42:14,000
|
|
or do I still understand the report wrong?
|
|
|
|
721
|
|
00:42:14,000 --> 00:42:17,000
|
|
You have to take a look at that now.
|
|
|
|
722
|
|
00:42:17,000 --> 00:42:20,000
|
|
I don't have it on a specific
|
|
|
|
723
|
|
00:42:20,000 --> 00:42:23,000
|
|
example.
|
|
|
|
724
|
|
00:42:23,000 --> 00:42:26,000
|
|
Let's take a quick look
|
|
|
|
725
|
|
00:42:26,000 --> 00:42:29,000
|
|
at that.
|
|
|
|
726
|
|
00:42:29,000 --> 00:42:32,000
|
|
I hope I can actually
|
|
|
|
727
|
|
00:42:32,000 --> 00:42:35,000
|
|
replicate it here. That means
|
|
|
|
728
|
|
00:42:35,000 --> 00:42:38,000
|
|
you actually mean for October
|
|
|
|
729
|
|
00:42:38,000 --> 00:42:41,000
|
|
the visits for internal search questions.
|
|
|
|
730
|
|
00:42:41,000 --> 00:42:44,000
|
|
I don't know if you mean that.
|
|
|
|
731
|
|
00:42:44,000 --> 00:42:47,000
|
|
You can also
|
|
|
|
732
|
|
00:42:47,000 --> 00:42:50,000
|
|
take a quick look
|
|
|
|
733
|
|
00:42:50,000 --> 00:42:53,000
|
|
at the reports.
|
|
|
|
734
|
|
00:42:53,000 --> 00:42:56,000
|
|
Let's take a quick look
|
|
|
|
735
|
|
00:42:56,000 --> 00:42:59,000
|
|
at that.
|
|
|
|
736
|
|
00:42:59,000 --> 00:43:02,000
|
|
Exactly, search the reports without results.
|
|
|
|
737
|
|
00:43:02,000 --> 00:43:05,000
|
|
So that here, actually, if I take the daily ones
|
|
|
|
738
|
|
00:43:05,000 --> 00:43:08,000
|
|
together and then actually the aggregated months
|
|
|
|
739
|
|
00:43:08,000 --> 00:43:11,000
|
|
are different. Normally that shouldn't be the case.
|
|
|
|
740
|
|
00:43:11,000 --> 00:43:14,000
|
|
You probably have to take a closer look at
|
|
|
|
741
|
|
00:43:14,000 --> 00:43:17,000
|
|
why that's the case.
|
|
|
|
742
|
|
00:43:17,000 --> 00:43:20,000
|
|
Actually, that shouldn't be the case
|
|
|
|
743
|
|
00:43:20,000 --> 00:43:23,000
|
|
normally. But you can
|
|
|
|
744
|
|
00:43:23,000 --> 00:43:26,000
|
|
take a look. We can take a video session
|
|
|
|
745
|
|
00:43:26,000 --> 00:43:29,000
|
|
afterwards. I'll just take a closer look
|
|
|
|
746
|
|
00:43:29,000 --> 00:43:32,000
|
|
at where the problem might be
|
|
|
|
747
|
|
00:43:32,000 --> 00:43:35,000
|
|
if that's okay for you.
|
|
|
|
748
|
|
00:43:35,000 --> 00:43:38,000
|
|
Exactly.
|
|
|
|
749
|
|
00:43:38,000 --> 00:43:41,000
|
|
Then we'll just do it that way. Just message me.
|
|
|
|
750
|
|
00:43:41,000 --> 00:43:44,000
|
|
Exactly.
|
|
|
|
751
|
|
00:43:44,000 --> 00:43:47,000
|
|
Otherwise...
|
|
|
|
752
|
|
00:43:47,000 --> 00:43:50,000
|
|
Otherwise,
|
|
|
|
753
|
|
00:43:50,000 --> 00:43:53,000
|
|
I hope I could give you a good
|
|
|
|
754
|
|
00:43:53,000 --> 00:43:56,000
|
|
overview of the questions.
|
|
|
|
755
|
|
00:43:56,000 --> 00:43:59,000
|
|
About the different reports.
|
|
|
|
756
|
|
00:43:59,000 --> 00:44:02,000
|
|
If you have any questions, feel free to come in here.
|
|
|
|
757
|
|
00:44:02,000 --> 00:44:05,000
|
|
If you have any questions,
|
|
|
|
758
|
|
00:44:05,000 --> 00:44:08,000
|
|
I can tell you how I did it back then.
|
|
|
|
759
|
|
00:44:08,000 --> 00:44:11,000
|
|
There's the Matomo Forum. Lucas was there as well.
|
|
|
|
760
|
|
00:44:11,000 --> 00:44:14,000
|
|
He also helped me a lot.
|
|
|
|
761
|
|
00:44:14,000 --> 00:44:17,000
|
|
It's a Matomo Forum.
|
|
|
|
762
|
|
00:44:17,000 --> 00:44:20,000
|
|
There's even a German forum.
|
|
|
|
763
|
|
00:44:20,000 --> 00:44:23,000
|
|
You can post something there as well.
|
|
|
|
764
|
|
00:44:23,000 --> 00:44:26,000
|
|
It also helps a lot if you have the cloud version.
|
|
|
|
765
|
|
00:44:26,000 --> 00:44:29,000
|
|
There's even a Patomo support.
|
|
|
|
766
|
|
00:44:29,000 --> 00:44:32,000
|
|
There are videos. There are English videos.
|
|
|
|
767
|
|
00:44:32,000 --> 00:44:35,000
|
|
I also have a few videos.
|
|
|
|
768
|
|
00:44:35,000 --> 00:44:38,000
|
|
What else is there? Exactly. Lucas is still writing
|
|
|
|
769
|
|
00:44:38,000 --> 00:44:41,000
|
|
a Q&A session at 4 p.m.
|
|
|
|
770
|
|
00:44:41,000 --> 00:44:44,000
|
|
There's Melanie.
|
|
|
|
771
|
|
00:44:44,000 --> 00:44:47,000
|
|
That's in English. Could you possibly
|
|
|
|
772
|
|
00:44:47,000 --> 00:44:50,000
|
|
take that with you?
|
|
|
|
773
|
|
00:44:50,000 --> 00:44:53,000
|
|
For example, if there's a problem,
|
|
|
|
774
|
|
00:44:53,000 --> 00:44:56,000
|
|
you can also ask good questions.
|
|
|
|
775
|
|
00:44:56,000 --> 00:44:59,000
|
|
You can also ask questions.
|
|
|
|
776
|
|
00:44:59,000 --> 00:45:02,000
|
|
If you're interested,
|
|
|
|
777
|
|
00:45:02,000 --> 00:45:05,000
|
|
you can also ask questions.
|
|
|
|
778
|
|
00:45:05,000 --> 00:45:01,000
|
|
There's also the
|
|
|
|
779
|
|
00:45:01,000 --> 00:45:04,000
|
|
Techmanage integration.
|
|
|
|
780
|
|
00:45:04,000 --> 00:45:07,000
|
|
Self-hosted and so on.
|
|
|
|
781
|
|
00:45:07,000 --> 00:45:10,000
|
|
That's about the five experts.
|
|
|
|
782
|
|
00:45:10,000 --> 00:45:13,000
|
|
We'll see each other in 10 minutes.
|
|
|
|
783
|
|
00:45:13,000 --> 00:45:16,000
|
|
Feel free to switch into the Q&A session.
|
|
|
|
784
|
|
00:45:16,000 --> 00:45:19,000
|
|
Maybe Lucas will post a link
|
|
|
|
785
|
|
00:45:19,000 --> 00:45:22,000
|
|
so you can chat in that area
|
|
|
|
786
|
|
00:45:22,000 --> 00:45:25,000
|
|
right away.
|
|
|
|
787
|
|
00:45:25,000 --> 00:45:28,000
|
|
Thank you for listening, for staying tuned.
|
|
|
|
788
|
|
00:45:28,000 --> 00:45:31,000
|
|
There are almost 20 people.
|
|
|
|
789
|
|
00:45:31,000 --> 00:45:34,000
|
|
I was very happy. If there's anything else,
|
|
|
|
790
|
|
00:45:34,000 --> 00:45:37,000
|
|
just write to us.
|
|
|
|
791
|
|
00:45:37,000 --> 00:45:40,000
|
|
There are no stupid questions.
|
|
|
|
792
|
|
00:45:40,000 --> 00:45:43,000
|
|
Just don't be shy to write to us.
|
|
|
|
793
|
|
00:45:43,000 --> 00:45:46,000
|
|
We can look at it together
|
|
|
|
794
|
|
00:45:46,000 --> 00:45:49,000
|
|
and solve everything together.
|
|
|
|
795
|
|
00:45:49,000 --> 00:45:52,000
|
|
I wish you a very nice day.
|
|
|
|
796
|
|
00:45:52,000 --> 00:45:55,000
|
|
Thank you for your time here at the MatomoCamp.
|
|
|
|
797
|
|
00:45:55,000 --> 00:45:58,000
|
|
Tomorrow is another day.
|
|
|
|
798
|
|
00:45:58,000 --> 00:46:01,000
|
|
Take a look at a lot of interesting presentations.
|
|
|
|
799
|
|
00:46:01,000 --> 00:46:04,000
|
|
Take care and stay healthy.
|
|
|
|
800
|
|
00:46:04,000 --> 00:46:23,000
|
|
Bye!
|
|
|