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2022-10-21 16:17:47 +02:00
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Exactly, then it starts now. Welcome to the Matomo Compact Workshop.
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Maybe for a very short time. What do you expect today? You may have already read it in the description.
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So I'll just give you a quick look at the Matomo reports.
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Just a brief basic understanding of the individual metrics. What do you find? Where? How can I evaluate what?
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We'll take a look at the search log, the behavior reports and the acquisition reports.
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Maybe just a quick thing about myself. So I'm Thomas Schernek, I'm a senior SEO and web analyst at an agency in Salzburg and also self-employed.
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At the same time, in the Matomo universe, I tried to make a few YouTube videos on the topic of Matomo in German with my head.
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And if you have any questions, please feel free to chat in the big blue button.
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You can also mute the questions if there is anything or you want to ask something in the current report.
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So we can do a quick Q&A session afterwards. Or you can just ask like this.
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Or you can just write it later, either in here or just via LinkedIn. That works pretty well too.
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Then we'll get started. Exactly. How we're going to do that today is we're going to take a look at the Matomo demo page.
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If you go to the demo.matomo.cloud, you can take a look at the Matomo Cloud version.
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So take a look at the demo. There are demo data in there from a fictitious site.
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Maybe if you now have On-Premise, so you have installed it yourself,
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then it will probably only look like this if you have only installed the most common plugins or just that is the basic installation.
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We're just going to take a look at the demo page now.
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So here are also mostly more plugins installed, which maybe one or the other doesn't have on it.
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But that's the version you have when you use, for example, Matomo Cloud.
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So we go in and what you see first, so up here is the normal website selection.
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So we have different pages that you can select here and depending on that, the complete one changes here.
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It's similar, I'll tell you now. Maybe one comes from Google Analytics.
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It's similar to the Analytics data views or properties that you can select here.
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The second one is the date picker. Now I have selected the current day today.
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I can also go here on a weekly basis. You can already notice that complete lines are marked here.
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Or let's just take a look at the month of October.
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Up here there are the segments. So you can segment in Matomo, just like you have segments in Analytics.
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There are already a few pre-made segments. At the very beginning you have the one that everyone uses.
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That's just unfiltered. I'll show you the segments themselves very briefly on the other one.
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Here you have the option, for example, I have already set up organic search here.
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That means the channel type corresponds to, for example, search.
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And you can just save and take over that. Click.
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The whole thing is so that it takes a while at Matomo Cloud until everything is completely processed,
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until it can be displayed.
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Here we already have something, for example, that means NZ visitors.
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These are visitors from New Zealand. I can now simply select them here, for example.
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If I just go up here, then it's completely selected.
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You can already see that the visitor card is now changing to New Zealand.
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If you have the opportunity to compare all the segments together,
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then you don't go directly to the segment title, but go to this comparison symbol here.
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And so you have compared all the visitors to the visitors from New Zealand.
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Unfortunately, you can't see much here, because the visitors don't make that much of the total visitors.
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Of course, you can also customize this dashboard. That means it's not fixed.
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I have the option to simply place each widget, these are individual widgets,
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here somewhere else, for example here on the right.
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And then you can already see what you have on every Blanco dashboard.
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You always have such a nice welcome screen where you are greeted.
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You can take a look at that. This is always the first thing I close later.
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Actually, you don't need it anymore. You can simply click away here,
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confirm briefly that you actually want to take it away now, and then that's it.
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If you now say, okay, I'm going to have a report here, that's not a problem.
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Here, when you click on it, you have the option to add widgets, different widgets.
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And the whole thing is just as integrated as exactly the left tree.
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So you have this left menu tree here.
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Just like here, you also have the different values. Let's take a closer look.
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I would now be interested and would like to know, let's take a quick look,
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which websites the users come to on my page.
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Then I have the option here that I have inserted the widget right away
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and you can see here that diveadvisor.com, for example, brings the most visitors.
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You can customize everything here.
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You also have the option to add this dashboard or several dashboards.
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You can simply find that down here, for example, change the dashboard layout
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or you can also add a new dashboard.
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Unfortunately, I have to go back to the other demo dashboard, because in the demo,
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you have to know, you can look at a lot of things.
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You actually have view access.
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But you can't change a lot, for example, in the demo dashboard.
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It's just for looking.
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And here, for example, you could also create a new dashboard, just enter the name.
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And then you have the option, for example, to add the split layout.
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Exactly, add the widgets quickly.
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And then you have the option.
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Let's add it here for a moment.
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Exactly, of course, you also have the option to change the split layout.
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So that you say, okay, the layout is too strange for me, three splits.
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If I have that once, because I just have very few widgets,
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then I can do it very easily here.
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That would be it in the area of the dashboards that we have here.
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So you can add different dashboards here.
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We'll just look at a report.
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That would be the visitor tab, which is always very nice with Matomo.
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It's probably the case with Google Analytics, that actually the most important metrics,
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which we list under the reports, for example the visitors,
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i.e. the properties of the visitors, that you just have them together here.
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And the most important metrics are simply listed here.
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And then you can go deeper into the detail later.
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Here we have the graphs of the last visitors on the website itself.
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You also have the option to change the metrics in addition to a line chart.
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So if you say, okay, I'm not interested in the visitors right now,
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I would like to have the pages.
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Then I just select them.
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Then they will be compared, for example, or I tick off the visitors, for example.
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Then you can just see the comparison of all the data you have here.
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You can also export all the data.
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Here there is another button at the bottom where it says,
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okay, I want to export the data to another format.
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Here it is always quite good.
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So if you make reports or the like,
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I usually use TSV, i.e. also in Excel a good format
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and I usually get all as a drawing limit.
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You can export that.
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If you need it theoretically more often, or if you want, for example,
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you can import it into a Google Data Studio.
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This may also be possible through an API or an interface.
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Then you have different other formats, such as JSON,
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and you can display an export URL.
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That means every time it is called, you can export this report here.
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What I need for that is an API token that you can create
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so that you can read the data.
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Why do I have to do that?
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So that not everyone who calls the URL can just read my data at the same time,
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but you just need a key for it.
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The possibility, if you can do that graphically,
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you can do a screenshot on the one hand,
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but the possibility of pulling an export image with Matomo
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or simply saving with the right mouse button
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is also a nice feature you have here.
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Maybe some of you have already noticed all these text boxes.
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These are all the comments you have here.
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So if you go here and say, for example, I have relaunched a website,
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then I can just leave a comment.
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Then I may just have information and say, okay, what happened there?
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Why is there a really big drop in the side views,
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almost half down?
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Then I can just take a look at it if I want to.
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Exactly, there are all the data and here are the most important metrics.
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Let's just take a look at them.
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What is very cool in Matomo and what you actually pull through Matomo
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is this visitor log.
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In theory, I can just pull out every user and take a look at it in detail.
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I think this visitor log is very, very good
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because I have detailed information about the user in here
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and I can also see what he is doing exactly.
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What he is doing exactly, I'll show you on the other side here in this area.
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I now have the option to see on the one hand where the user comes from.
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Here the IP address is anonymized depending on what settings you have given here
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and I can also see the device, operating system and how he came to my website.
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Here you can see the campaign is PPC, Pay Per Click.
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How did this happen or how can you do this?
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This is actually quite good with Matomo. There is also Google Analytics,
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for example the URL image, so that I can simply overwrite various things
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such as the source and the medium.
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So here, for example, the source Google Ads has simply been overwritten
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and the medium is CPC, so Pay Per Click,
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and it is simply a Google Ads ad over which the user came here.
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For example, here the Avengers Playing Cards is simply the first entry point
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and then you can just see quite well.
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He just clicked through all the pages,
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got stuck with one product and then simply got out again.
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There are also, for example, direct access here in this area
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or maybe also access to other search engines such as Ecosia
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and this feature, I just think it's really very good,
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because you can see everything in detail very well.
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If you now also click on the visitor profile,
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you still have the opportunity to look.
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This is not the case when the user, for example,
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has come to the page more often.
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Let's take a quick look.
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Do we have someone here?
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Here we don't have any action, unfortunately not.
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What we have seen earlier, the user simply gets on the page
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and when a page call has taken place,
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you can see it, for example, on this folder symbol.
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There are also different categories of events
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that can simply be carried out,
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for example, an internal search.
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For example, the user simply entered FINS at the top
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or, for example, checkout form.
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So if someone has taken part in form view,
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then it is simply displayed here.
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The whole e-commerce tracking,
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so if a warning box that was filled before was simply broken down
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and events.
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So events are actually almost the same as with Google Analytics.
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You can also send additional data to Matomo itself,
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which you can then select all of them later.
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So.
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Then let's just look further.
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Well, the real-time report is always very nice.
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So you can always see when something comes in at the top.
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But this is not so targeted for a detailed analysis.
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The visitor card in real time is also a nice feature
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where you can just see where all the users come from on my website.
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It gets really interesting with the local report.
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Here you can see different widgets.
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For example, I can now go directly into the United States
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and with the mouse over I can then just see
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how many visitors really came from the United States.
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It then covers itself with this area here on the right.
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And now I'll show you something again.
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Here you can still see a segmented visitor log
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in all the metrics.
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This means that this visitor log, as I said earlier,
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is pulled through the whole of Matomo.
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Now I have simply filtered the visitor log
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onto the United States of America
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and can evaluate it in detail quite well.
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I don't have to segment something in detail beforehand,
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but just take the pre-made segments from Matomo,
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for example, that it is now filtered onto the land,
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take it and can then evaluate it completely.
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The tab is also very extensive,
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more extensive, I would say, like in analytics.
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So we have here next to desktop, tablet and smartphone
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we also have different other devices,
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for example game consoles,
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which for example come to the website.
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Here as a reference, for example, from Reddit directly on the website
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on a game console.
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This is also an interesting feature.
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Here you also have more information.
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Of course, device models can also be completely evaluated here.
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The brands, depending on whether they manage to do it or not,
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so if it is unknown, then there is simply no
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allocation in Matomo in this area,
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which is also quite good for responsive design.
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You can also take a look here,
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how many users are accessing, with which resolution,
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this is actually a very good metric.
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Software, which is probably now only there
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so that you can just take a look
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at what kind of browser support I have to offer as a website operator.
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Do I still have to go there and say,
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okay, I have the Internet Explorer,
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do I still have to offer an older version?
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This is a nice feature.
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The times, there are always two things.
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There is simply the visit to local time,
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that is, let's assume my server is now in New York
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and I arrive at 8 o'clock Central European Summer Time,
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then I would probably be tracked in here.
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The server time can be completely different,
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for example here.
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This is actually very useful when you say,
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okay, you have a high server load in several time zones,
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maybe then combined.
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That means, okay, in the morning I have a lot of traffic
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and in the evening I have a lot of traffic for the server
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in different time zones, for example,
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then built-in traffic to server time.
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So that's always the time when the user looks at the page
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and that's where the server has the location
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and where the call is generated.
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If you, for example, are a website operator
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and you have an online shop where users can register,
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there is the possibility to give the user ID directly.
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Whether the DSGVO is technically okay or not,
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unfortunately I can't answer that here,
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but it is possible that you, for example,
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give email addresses or user string here and there.
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Then you have the opportunity and can, for example,
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look at what a big tank has here for the visitor profile.
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For example, he has come up here very often on the website
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and what he has looked at at all.
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It's actually very good what you just have with you.
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If you have the shop, you can give it bundled.
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You can also give different other variables.
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Let's say you have a blog and you have different authors
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and you can also, so you could now,
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by adjusting the tracking script format a little bit.
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How to do that is usually found here under the help items.
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It's always very good if you don't know which one,
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what kind of metric that is, what it's about,
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you have the opportunity to always show it here either
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through the mouse over or to look at the documentation
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or an instruction.
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So now you have to give my tracking code.
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That means if I call a blog post and a certain author
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has written it, for example Charles,
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then it is simply given next to the URL, the type and so on,
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as a user-defined variable.
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It's actually a very good thing,
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how you could add your data, for example.
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Exactly, that would be it for the part,
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for the visitor part.
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Do you already have any questions in this area?
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Otherwise, I'll just keep looking.
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Otherwise, always feel free to ask questions.
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Otherwise, we'll just keep going and take a look at the other two reports,
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namely the behavior.
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When it comes to behavior, it's really about the page itself.
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Here you simply have the most important metrics,
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page views, clear page views,
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two metrics, why are they so different?
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Well, of course, I can call five times in one session, for example,
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one page, then I have a page view of five
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and clearly one, because I just called it once in the session.
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And all the metrics such as jump rate and how long
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do you stay on this page on average?
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Here you can simply see that bundled based on the folder structure.
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That means, if I just look at it here,
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then it's just slash diving, slash and everything that happens behind it.
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So it's actually like the report in analytics for content pages.
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If you don't like it now, you can go all the way down
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and say, okay, I'd like to structure this one
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not hierarchically, but I just want to show it flat.
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So flat simply means the first level
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or every page URL is simply displayed in detail.
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And now I just have the individual pages here.
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Of course, you can also call me when I go up here
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and then I have my page ready.
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The entry pages are the landing pages.
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Here it's just about how the user gets on the page,
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what is the first page when he comes to your page
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and exactly those are the pages that are listed under entry pages.
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In other words, exit pages,
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you can probably already think of them as the pages
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where you're done with the whole session and where you just stop.
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That means closing the browser is the exit page.
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If you say, okay, I don't want to look at the URLs anymore,
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I just want to see the title, then you have the title here,
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but that's always very important.
313
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I change the title once, then I have, for example, two cards
314
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and the other title would have to be combined again.
315
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That's why the URL is actually very good for evaluating
316
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and very important that you just do it really URL-based.
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The internal book, you can also do that by, for example, adjusting it.
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On the one hand, there is the tracking script,
319
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on the other hand, I can go into the settings and say,
320
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I want such common parameters.
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In WordPress, I think it's S or Q that are attached
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and then it's just left behind.
323
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So if you're looking for something in WordPress,
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for example, here floats and then press enter,
325
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then it's really in the URL,
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that's then S equals floats and that after the is equals
327
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it comes in directly.
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00:23:18,000 --> 00:23:23,000
These are the search terms and when you search, for example,
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then you just look at what happens after that.
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That's pretty good, maybe a little SEO tip.
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Let's face it, very often something is searched
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and you don't have it in the menu,
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it might be worthwhile to pick up this site prominently.
334
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You may also come to new keywords,
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which you may not have thought of yet,
336
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which you may then be able to integrate in certain subfolders.
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What is also a very cool feature,
338
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but you also have to ask the technology
339
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whether this is implemented,
340
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that's just for an additional call.
341
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What happens if the user is looking for something
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00:24:01,000 --> 00:24:04,000
and there are simply zero results?
343
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If it happens too often,
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then just put a new page on it.
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2022-10-25 13:48:15 +02:00
That's actually very good in Matomo,
2022-10-21 16:17:47 +02:00
346
00:24:11,000 --> 00:24:15,000
you can also go in and take a look at it completely.
347
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In that area.
348
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If you now go to the settings,
349
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simply put your domain,
350
00:24:23,000 --> 00:24:26,000
then you also have the opportunity to see
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where the users go afterwards.
352
00:24:28,000 --> 00:24:30,000
So what is the next click?
353
00:24:30,000 --> 00:24:33,000
There is click tracking on external domains.
354
00:24:33,000 --> 00:24:36,000
Here, for example, there is LiveAboard
355
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and I also have the opportunity
356
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to turn it off if this is based on a domain again.
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If, for example,
358
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different URLs of a domain are grouped again.
359
00:24:48,000 --> 00:24:51,000
Of course, I can also display it flat again,
360
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not hierarchically.
361
00:24:53,000 --> 00:24:56,000
And then I also have the opportunity
362
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to look here in detail
363
00:24:59,000 --> 00:25:02,000
where this link was clicked.
364
00:25:02,000 --> 00:25:04,000
This is a link click here.
365
00:25:04,000 --> 00:25:06,000
And at the same time,
366
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it is also set as a goal.
367
00:25:09,000 --> 00:25:12,000
That's also a great thing.
368
00:25:12,000 --> 00:25:14,000
Maybe that's also quite good.
369
00:25:14,000 --> 00:25:16,000
You have certain partners and say,
370
00:25:16,000 --> 00:25:18,000
OK, you can link a banner with us.
371
00:25:18,000 --> 00:25:21,000
Then you actually have a statistic at the same time
372
00:25:21,000 --> 00:25:23,000
how often a banner was clicked
373
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to an external partner, for example,
374
00:25:25,000 --> 00:25:27,000
if you need it.
375
00:25:27,000 --> 00:25:31,000
There is also download tracking on the fly.
376
00:25:31,000 --> 00:25:34,000
That means, it is simply looked at.
377
00:25:34,000 --> 00:25:38,000
Is it PDF, DocX, also JPEGs,
378
00:25:38,000 --> 00:25:40,000
depending on the one.
379
00:25:40,000 --> 00:25:43,000
You can also add more in the tracking codes
380
00:25:43,000 --> 00:25:46,000
and then the downloads are simply tracked.
381
00:25:46,000 --> 00:25:49,000
It is important to know that a download tracking
382
00:25:49,000 --> 00:25:52,000
is not something like this
383
00:25:52,000 --> 00:25:55,000
if I would call this URL directly.
384
00:25:55,000 --> 00:25:57,000
Then it is not tracked.
385
00:25:57,000 --> 00:25:59,000
Why is it not tracked?
386
00:25:59,000 --> 00:26:02,000
Because no JavaScript code can be
387
00:26:02,000 --> 00:26:04,000
executed, for example,
388
00:26:04,000 --> 00:26:07,000
or in a PDF, actually not.
389
00:26:07,000 --> 00:26:09,000
And that's why the call is not tracked,
390
00:26:09,000 --> 00:26:13,000
but actually just the click to the document on the website.
391
00:26:13,000 --> 00:26:16,000
That's actually quite good or important to know
392
00:26:16,000 --> 00:26:18,000
in that area.
393
00:26:18,000 --> 00:26:20,000
At the front you have the events.
394
00:26:20,000 --> 00:26:23,000
That means you have events that you can
395
00:26:23,000 --> 00:26:25,000
additionally send in that area.
396
00:26:25,000 --> 00:26:28,000
Here, for example, click tracking was also
397
00:26:28,000 --> 00:26:31,000
integrated as an event category.
398
00:26:31,000 --> 00:26:33,000
That's back to top.
399
00:26:33,000 --> 00:26:36,000
You can look at this again with the segmented
400
00:26:36,000 --> 00:26:38,000
visitor log.
401
00:26:38,000 --> 00:26:40,000
Where is that about?
402
00:26:40,000 --> 00:26:43,000
For example, on this register page,
403
00:26:43,000 --> 00:26:46,000
there is simply apparently a back to top button
404
00:26:46,000 --> 00:26:48,000
that you can track.
405
00:26:48,000 --> 00:26:51,000
Click tracking can then usually be done
406
00:26:51,000 --> 00:26:53,000
quite well with the Atomo Tag Manager.
407
00:26:53,000 --> 00:26:56,000
When it is integrated, there are already
408
00:26:56,000 --> 00:27:01,000
good templates, how you can do it.
409
00:27:01,000 --> 00:27:04,000
We'll take a closer look at the content.
410
00:27:04,000 --> 00:27:07,000
Then we also have content areas,
411
00:27:07,000 --> 00:27:09,000
which you can add here.
412
00:27:09,000 --> 00:27:12,000
It's also a good feature, but you have to
413
00:27:12,000 --> 00:27:15,000
define it beforehand.
414
00:27:15,000 --> 00:27:18,000
Very well, we'll take a closer look at
415
00:27:18,000 --> 00:27:19,000
engagement.
416
00:27:19,000 --> 00:27:21,000
These are all metrics,
417
00:27:21,000 --> 00:27:23,000
average duration of time,
418
00:27:23,000 --> 00:27:26,000
how many actions were carried out at all,
419
00:27:26,000 --> 00:27:29,000
how often a certain user comes back to the
420
00:27:29,000 --> 00:27:32,000
page, how many pages will be in the
421
00:27:32,000 --> 00:27:33,000
section.
422
00:27:33,000 --> 00:27:36,000
These are all metrics that you can
423
00:27:36,000 --> 00:27:39,000
look at bundled there.
424
00:27:39,000 --> 00:27:44,000
Let's take a look at the visitor flow.
425
00:27:44,000 --> 00:27:47,000
It's also a very good chart.
426
00:27:47,000 --> 00:27:50,000
Here you can just look at it.
427
00:27:50,000 --> 00:27:53,000
If someone goes to the job page,
428
00:27:53,000 --> 00:27:56,000
for example, there are 59% exits.
429
00:27:56,000 --> 00:28:01,000
But where do all the other exits really go?
430
00:28:01,000 --> 00:28:04,000
So where does the user really go later,
431
00:28:04,000 --> 00:28:06,000
on which pages?
432
00:28:06,000 --> 00:28:08,000
It actually visualizes quite well.
433
00:28:08,000 --> 00:28:10,000
This is also a feature, for example.
434
00:28:10,000 --> 00:28:13,000
There is now only either cloud hosted or
435
00:28:13,000 --> 00:28:17,000
is just a premium plugin from Atomo.
436
00:28:17,000 --> 00:28:20,000
That's why I don't want to go that far
437
00:28:20,000 --> 00:28:23,000
because I don't know if any of you have
438
00:28:23,000 --> 00:28:24,000
this feature.
439
00:28:24,000 --> 00:28:27,000
Down here we have our user-defined
440
00:28:27,000 --> 00:28:30,000
variables, as we have already seen before.
441
00:28:30,000 --> 00:28:33,000
This is, for example, the page authors.
442
00:28:33,000 --> 00:28:37,000
They are listed down here.
443
00:28:37,000 --> 00:28:39,000
Acquisition report.
444
00:28:39,000 --> 00:28:42,000
How do the users come to our site?
445
00:28:42,000 --> 00:28:44,000
So here we have again in the overview,
446
00:28:44,000 --> 00:28:47,000
as well as listed everywhere,
447
00:28:47,000 --> 00:28:50,000
the different channel types.
448
00:28:50,000 --> 00:28:53,000
Direct search engines, social networks,
449
00:28:53,000 --> 00:28:56,000
websites and campaigns.
450
00:28:56,000 --> 00:28:59,000
The whole thing is again
451
00:28:59,000 --> 00:29:02,000
opened up to channel type.
452
00:29:02,000 --> 00:29:04,000
For example, search engines.
453
00:29:04,000 --> 00:29:07,000
Then the search terms are possibly
454
00:29:07,000 --> 00:29:09,000
displayed here.
455
00:29:09,000 --> 00:29:12,000
But I wouldn't leave myself 100% on it now.
456
00:29:12,000 --> 00:29:15,000
For example, this is hardly any more.
457
00:29:15,000 --> 00:29:17,000
These are not provided.
458
00:29:17,000 --> 00:29:20,000
Actually, 95% of clicks from search engines
459
00:29:20,000 --> 00:29:23,000
don't include keywords.
460
00:29:23,000 --> 00:29:26,000
So it's not that someone just says,
461
00:29:26,000 --> 00:29:29,000
OK, there are 53,000 visitors
462
00:29:29,000 --> 00:29:33,000
and that's 319 times the search term.
463
00:29:33,000 --> 00:29:37,000
Maybe it's the one that is searched most often.
464
00:29:37,000 --> 00:29:39,000
I just recommend to just look
465
00:29:39,000 --> 00:29:41,000
into the search console.
466
00:29:41,000 --> 00:29:44,000
Search data.
467
00:29:44,000 --> 00:29:47,000
Then we look again at all channels.
468
00:29:47,000 --> 00:29:50,000
Here we have again the different channels
469
00:29:50,000 --> 00:29:52,000
simply opened up.
470
00:29:52,000 --> 00:29:55,000
For example, also the reference search engines
471
00:29:55,000 --> 00:29:57,000
and search terms.
472
00:29:57,000 --> 00:29:59,000
Here it would be all in detail,
473
00:29:59,000 --> 00:30:01,000
what we saw earlier,
474
00:30:01,000 --> 00:30:02,000
opened up.
475
00:30:02,000 --> 00:30:04,000
Also quite good, I think,
476
00:30:04,000 --> 00:30:06,000
this search engine distribution
477
00:30:06,000 --> 00:30:09,000
and at Matomo also a big pro feature
478
00:30:09,000 --> 00:30:11,000
that there are icons everywhere.
479
00:30:11,000 --> 00:30:14,000
You also have the option to export it well
480
00:30:14,000 --> 00:30:17,000
and then show yourself completely
481
00:30:17,000 --> 00:30:22,000
in the diagram.
482
00:30:22,000 --> 00:30:25,000
We go again briefly.
483
00:30:25,000 --> 00:30:28,000
These are the different search terms
484
00:30:28,000 --> 00:30:31,000
for the different search engines.
485
00:30:31,000 --> 00:30:33,000
Yes.
486
00:30:33,000 --> 00:30:36,000
For the websites,
487
00:30:36,000 --> 00:30:39,000
it's about who refers to me
488
00:30:39,000 --> 00:30:42,000
or how many users come from certain websites
489
00:30:42,000 --> 00:30:44,000
to my website,
490
00:30:44,000 --> 00:30:47,000
as well as social media networks.
491
00:30:47,000 --> 00:30:49,000
Which ones are there at all
492
00:30:49,000 --> 00:30:52,000
and how do the different users get there?
493
00:30:52,000 --> 00:30:55,000
For example, Reddit is very much in demand here
494
00:30:55,000 --> 00:30:58,000
and if I have campaigns myself.
495
00:30:58,000 --> 00:31:01,000
With the campaigns it is now like this.
496
00:31:01,000 --> 00:31:05,000
On the one hand, there is this campaign name
497
00:31:05,000 --> 00:31:08,000
theoretically the keyword and so on
498
00:31:08,000 --> 00:31:11,000
and down here there is a campaign URL generator.
499
00:31:11,000 --> 00:31:14,000
If I go on it now,
500
00:31:14,000 --> 00:31:17,000
I can build what is later in the campaigns
501
00:31:17,000 --> 00:31:19,000
myself.
502
00:31:19,000 --> 00:31:22,000
That means I just put my URL in here
503
00:31:22,000 --> 00:31:25,000
and say, okay, take my campaign name,
504
00:31:25,000 --> 00:31:28,000
for example, go here and say,
505
00:31:28,000 --> 00:31:30,000
okay, source medium.
506
00:31:30,000 --> 00:31:32,000
So where does it all come from?
507
00:31:32,000 --> 00:31:35,000
If I say, okay, this is for example
508
00:31:35,000 --> 00:31:38,000
a newsletter, the medium is email,
509
00:31:38,000 --> 00:31:41,000
then I can enter it here and then I have it later
510
00:31:41,000 --> 00:31:44,000
here in my campaign report search terms
511
00:31:44,000 --> 00:31:47,000
and well, there is now unfortunately
512
00:31:47,000 --> 00:31:50,000
no more data in this demo,
513
00:31:50,000 --> 00:31:53,000
but then I would have everything compact here.
514
00:31:53,000 --> 00:31:56,000
That's why my appeal.
515
00:31:56,000 --> 00:31:59,000
There are a lot of channels
516
00:31:59,000 --> 00:32:02,000
where it is called the direct traffic,
517
00:32:02,000 --> 00:32:05,000
direct none may still be known by one or the other
518
00:32:05,000 --> 00:32:08,000
from analytics. This is usually actually this
519
00:32:08,000 --> 00:32:11,000
starting point of the traffic that is not assignable.
520
00:32:11,000 --> 00:32:14,000
So partly these are users who enter something at the top,
521
00:32:14,000 --> 00:32:17,000
partly but also users who click on a link
522
00:32:17,000 --> 00:32:20,000
from the email program. It is always very important
523
00:32:20,000 --> 00:32:23,000
that you, for example, send a signature or newsletter
524
00:32:23,000 --> 00:32:26,000
such a campaign URL is generated.
525
00:32:26,000 --> 00:32:29,000
This is then the URL and behind it are the whole,
526
00:32:29,000 --> 00:32:32,000
for example, what is this really for a source,
527
00:32:32,000 --> 00:32:35,000
what is for a medium and then it comes, for example,
528
00:32:35,000 --> 00:32:38,000
here with somewhere else and not under direct
529
00:32:38,000 --> 00:32:41,000
traffic. This is actually very important, because otherwise
530
00:32:41,000 --> 00:32:44,000
you are a bit thrown away.
531
00:32:44,000 --> 00:32:47,000
There are different scenarios. Here you are also talking about
532
00:32:47,000 --> 00:32:50,000
QR code. If I want to evaluate a QR code,
533
00:32:50,000 --> 00:32:53,000
I also have to create a campaign URL,
534
00:32:53,000 --> 00:32:56,000
because otherwise nothing else remains.
535
00:32:56,000 --> 00:32:59,000
Actually nothing else remains,
536
00:32:59,000 --> 00:33:02,000
because I don't know how the users come to the side
537
00:33:02,000 --> 00:33:05,000
and I can only do that by creating
538
00:33:05,000 --> 00:33:08,000
a campaign URL.
539
00:33:08,000 --> 00:33:11,000
If you have a shop,
540
00:33:11,000 --> 00:33:14,000
you also have the opportunity to track the complete sales
541
00:33:14,000 --> 00:33:17,000
with e-commerce tracking.
542
00:33:17,000 --> 00:33:20,000
Here again the course of the orders
543
00:33:20,000 --> 00:33:23,000
and you can easily see
544
00:33:23,000 --> 00:33:26,000
the conversion rate, which is very important.
545
00:33:26,000 --> 00:33:29,000
And you can also
546
00:33:29,000 --> 00:33:32,000
look at it with the expanded e-commerce tracking.
547
00:33:32,000 --> 00:33:35,000
Where are the warning boxes left at all?
548
00:33:35,000 --> 00:33:38,000
For example, users are added,
549
00:33:38,000 --> 00:33:41,000
but never bought, then everything can be
550
00:33:41,000 --> 00:33:44,000
completely in here. What is very good,
551
00:33:44,000 --> 00:33:47,000
you now have the e-commerce protocol again.
552
00:33:47,000 --> 00:33:50,000
For example, the visitor log
553
00:33:50,000 --> 00:33:53,000
is only filtered to e-commerce activities.
554
00:33:53,000 --> 00:33:56,000
You can also look at it again.
555
00:33:56,000 --> 00:33:59,000
Here you can see all the complete data again.
556
00:33:59,000 --> 00:34:02,000
As I said, e-commerce tracking is another league again.
557
00:34:02,000 --> 00:34:05,000
You have to implement and test it
558
00:34:05,000 --> 00:34:08,000
from the development department.
559
00:34:08,000 --> 00:34:11,000
But it is actually a very good feature
560
00:34:11,000 --> 00:34:14,000
that you have all the most important information here.
561
00:34:14,000 --> 00:34:17,000
What does my shop even bring?
562
00:34:17,000 --> 00:34:20,000
Exactly, you can test it again.
563
00:34:20,000 --> 00:34:23,000
These are the product data,
564
00:34:23,000 --> 00:34:26,000
as well as the turnover. With the turnover,
565
00:34:26,000 --> 00:34:29,000
it is again the case that you go really deeper
566
00:34:29,000 --> 00:34:32,000
in the Atomo and have the opportunity.
567
00:34:32,000 --> 00:34:35,000
You can look at the turnover by channel types.
568
00:34:35,000 --> 00:34:38,000
There I have the opportunity to say,
569
00:34:38,000 --> 00:34:41,000
where do I invest more? Here, for example,
570
00:34:41,000 --> 00:34:44,000
the network has simply made the most traffic
571
00:34:44,000 --> 00:34:47,000
in the CEO, rather the least.
572
00:34:47,000 --> 00:34:50,000
It may be that I, for example,
573
00:34:50,000 --> 00:34:53,000
put a little something in here in social advertising
574
00:34:53,000 --> 00:34:56,000
and there are a lot of things that you can then
575
00:34:56,000 --> 00:34:59,000
evaluate directly here. Even if I have
576
00:34:59,000 --> 00:35:02,000
certain campaigns here, for example,
577
00:35:02,000 --> 00:35:05,000
I probably don't have any campaign names now.
578
00:35:05,000 --> 00:35:08,000
I also have the option,
579
00:35:08,000 --> 00:35:11,000
for example, if I have a company that doesn't tell me any names,
580
00:35:11,000 --> 00:35:14,000
I can maybe think about whether
581
00:35:14,000 --> 00:35:17,000
I might switch it off in that area.
582
00:35:17,000 --> 00:35:20,000
What is a website without goals?
583
00:35:20,000 --> 00:35:23,000
Actually, without goals,
584
00:35:23,000 --> 00:35:26,000
a website should never go online,
585
00:35:26,000 --> 00:35:29,000
because each website follows a goal.
586
00:35:29,000 --> 00:35:32,000
And here you can enter different goals
587
00:35:32,000 --> 00:35:35,000
and also follow them.
588
00:35:35,000 --> 00:35:38,000
For example, I have a website
589
00:35:38,000 --> 00:35:41,000
with a number of conversions
590
00:35:41,000 --> 00:35:44,000
that you have in this area.
591
00:35:44,000 --> 00:35:47,000
And that is actually an important thing
592
00:35:47,000 --> 00:35:50,000
that you have to manage the goals.
593
00:35:50,000 --> 00:35:53,000
Let's take a quick look here again.
594
00:35:53,000 --> 00:35:56,000
Unfortunately, I can only manage the goals
595
00:35:56,000 --> 00:35:59,000
if I manage the goals myself.
596
00:35:59,000 --> 00:36:02,000
You can simply define a completely normal new goal.
597
00:36:02,000 --> 00:36:05,000
For example, I want to have a website with a certain title.
598
00:36:05,000 --> 00:36:08,000
I can do it by event.
599
00:36:08,000 --> 00:36:11,000
I can download a certain file, for example.
600
00:36:11,000 --> 00:36:14,000
If I say, OK, I want to have this goal,
601
00:36:14,000 --> 00:36:17,000
a certain click on the link on the external page.
602
00:36:17,000 --> 00:36:20,000
It's like the example before.
603
00:36:20,000 --> 00:36:23,000
For example, I offer banner places
604
00:36:23,000 --> 00:36:26,000
and say, OK, banner place XY.
605
00:36:26,000 --> 00:36:29,000
I just want to take a look at how often, for example,
606
00:36:29,000 --> 00:36:32,000
there is a conversion rate.
607
00:36:32,000 --> 00:36:35,000
Then I can simply set a goal,
608
00:36:35,000 --> 00:36:38,000
just like for a while.
609
00:36:38,000 --> 00:36:41,000
And then I have the opportunity to simply
610
00:36:41,000 --> 00:36:44,000
add that directly.
611
00:36:44,000 --> 00:36:47,000
That's actually a very good thing that you have here.
612
00:36:47,000 --> 00:36:50,000
Now in the normal Matomo,
613
00:36:50,000 --> 00:36:53,000
that would still be in that area.
614
00:36:53,000 --> 00:36:56,000
We have five minutes left. I'll show you the premium plugins
615
00:36:56,000 --> 00:36:59,000
that you have at Matomo Cloud.
616
00:36:59,000 --> 00:37:02,000
There are the funnels.
617
00:37:02,000 --> 00:37:05,000
The funnels actually build on the goals.
618
00:37:05,000 --> 00:37:08,000
I can define a funnel for each goal.
619
00:37:08,000 --> 00:37:11,000
That means I have the option here
620
00:37:11,000 --> 00:37:14,000
to define different steps in the job application form.
621
00:37:14,000 --> 00:37:17,000
That's just saying, OK,
622
00:37:17,000 --> 00:37:20,000
where do the users come from on the job board?
623
00:37:20,000 --> 00:37:23,000
How far do they go?
624
00:37:23,000 --> 00:37:26,000
For example, a little less jump here
625
00:37:26,000 --> 00:37:29,000
further.
626
00:37:29,000 --> 00:37:32,000
Then a job is simply looked at
627
00:37:32,000 --> 00:37:35,000
and will really apply for this job.
628
00:37:35,000 --> 00:37:38,000
That means we have a conversion rate of 0.8.
629
00:37:38,000 --> 00:37:41,000
Why is that?
630
00:37:41,000 --> 00:37:44,000
Yes, well, I have about 600,
631
00:37:44,000 --> 00:37:47,000
6500 entries up here
632
00:37:47,000 --> 00:37:50,000
and down here 52 conversions.
633
00:37:50,000 --> 00:37:53,000
That's a nice plugin
634
00:37:53,000 --> 00:37:56,000
that you still have here.
635
00:37:56,000 --> 00:37:59,000
Either the Cloud Hosted Plan or you can
636
00:37:59,000 --> 00:38:02,000
have a look at it in the Matomo Marketplace
637
00:38:02,000 --> 00:38:05,000
and then
638
00:38:05,000 --> 00:38:08,000
buy it.
639
00:38:08,000 --> 00:38:11,000
For four users it costs,
640
00:38:11,000 --> 00:38:14,000
I'll give you a tip, that's 179 euros per year.
641
00:38:14,000 --> 00:38:17,000
If you need several plugins,
642
00:38:17,000 --> 00:38:20,000
then most of the time
643
00:38:20,000 --> 00:38:23,000
a Matomo Cloud version is enough.
644
00:38:23,000 --> 00:38:26,000
If you just go with it
645
00:38:26,000 --> 00:38:29,000
and take a look at Matomo
646
00:38:29,000 --> 00:38:32,000
and then
647
00:38:32,000 --> 00:38:35,000
if you go up here again
648
00:38:35,000 --> 00:38:38,000
and then look at the prices,
649
00:38:38,000 --> 00:38:41,000
no, they are somewhere else,
650
00:38:41,000 --> 00:38:44,000
pricing here and say, OK,
651
00:38:44,000 --> 00:38:47,000
let's take a look at the other website
652
00:38:47,000 --> 00:38:50,000
and then we would be
653
00:38:50,000 --> 00:38:53,000
with the Cloud Hosting 19 euros
654
00:38:53,000 --> 00:38:56,000
quite well, depending on how big the site is.
655
00:38:56,000 --> 00:38:59,000
You can here, for example, 35 euros,
656
00:38:59,000 --> 00:39:02,000
if you now counter it and say, OK,
657
00:39:02,000 --> 00:39:05,000
you have 100,000, 35 euros would be
658
00:39:05,000 --> 00:39:08,000
say 400 euros a year, 400, 500 euros a year.
659
00:39:08,000 --> 00:39:11,000
That's actually the price for three
660
00:39:11,000 --> 00:39:14,000
plugins.
661
00:39:14,000 --> 00:39:17,000
This is the Activity Log, for example,
662
00:39:17,000 --> 00:39:20,000
Funnels, which you have with you.
663
00:39:20,000 --> 00:39:23,000
You can do the complete white labeling and these custom reports.
664
00:39:23,000 --> 00:39:26,000
Just like this form, form tracking
665
00:39:26,000 --> 00:39:29,000
is also very good for you. Now I can only recommend
666
00:39:29,000 --> 00:39:32,000
this form tracking is,
667
00:39:32,000 --> 00:39:35,000
every form is automatically
668
00:39:35,000 --> 00:39:38,000
measured by Matomo and
669
00:39:38,000 --> 00:39:41,000
here as a form.
670
00:39:41,000 --> 00:39:44,000
And then you can just look at it, when you have
671
00:39:44,000 --> 00:39:47,000
Apply to Job form. What is the starter rate?
672
00:39:47,000 --> 00:39:50,000
The starter rate is simply when something is clicked.
673
00:39:50,000 --> 00:39:53,000
So when the focus is set in the form,
674
00:39:53,000 --> 00:39:56,000
the first time with the form is entered
675
00:39:56,000 --> 00:39:59,000
and you have such a submission rate is actually
676
00:39:59,000 --> 00:40:02,000
also a very good plugin,
677
00:40:02,000 --> 00:40:05,000
what you have with you here. Media,
678
00:40:05,000 --> 00:40:08,000
for example, video, audio, player, YouTube
679
00:40:08,000 --> 00:40:11,000
like Meo or Selfhost, which you want to analyze.
680
00:40:11,000 --> 00:40:14,000
Then you actually have it here with you, you have the title,
681
00:40:14,000 --> 00:40:17,000
you do the video resource,
682
00:40:17,000 --> 00:40:20,000
great feature, A-B testing,
683
00:40:20,000 --> 00:40:23,000
of course two versions against each other,
684
00:40:23,000 --> 00:40:26,000
heatmaps, as you normally know them,
685
00:40:26,000 --> 00:40:29,000
fail to load,
686
00:40:29,000 --> 00:40:32,000
it doesn't work right now,
687
00:40:32,000 --> 00:40:35,000
but most of the time it does.
688
00:40:35,000 --> 00:40:38,000
What we then have the option,
689
00:40:38,000 --> 00:40:41,000
are these session recordings, here the real click
690
00:40:41,000 --> 00:40:44,000
is recorded. Let's take a quick look at it here.
691
00:40:44,000 --> 00:40:47,000
So we have something here
692
00:40:47,000 --> 00:40:50,000
that you should normally deactivate.
693
00:40:50,000 --> 00:40:53,000
So you can just take a look at it,
694
00:40:53,000 --> 00:40:56,000
how does the user click, what is the mouse interaction
695
00:40:56,000 --> 00:40:59,000
and so on.
696
00:40:59,000 --> 00:41:02,000
A great feature, if you really want to try things out
697
00:41:02,000 --> 00:41:05,000
or want to measure how something pops up dynamically
698
00:41:05,000 --> 00:41:08,000
or works, I can only recommend
699
00:41:08,000 --> 00:41:11,000
user-defined reports.
700
00:41:11,000 --> 00:41:14,000
If you have any report, you can build it yourself here,
701
00:41:14,000 --> 00:41:17,000
it is then simply calculated
702
00:41:17,000 --> 00:41:20,000
and you can then display different metrics against each other.
703
00:41:20,000 --> 00:41:23,000
This is also a very, very good
704
00:41:23,000 --> 00:41:26,000
report.
705
00:41:26,000 --> 00:41:29,000
Exactly, now it is
706
00:41:29,000 --> 00:41:32,000
that we are actually at the end
707
00:41:32,000 --> 00:41:35,000
in this area.
708
00:41:35,000 --> 00:41:38,000
You can now also ask questions,
709
00:41:38,000 --> 00:41:41,000
be it in the chats or here, you can also unmute
710
00:41:41,000 --> 00:41:44,000
if you want to and then just directly
711
00:41:44,000 --> 00:41:47,000
ask, if you have any questions.
712
00:41:47,000 --> 00:41:50,000
But let's take a quick look.
713
00:41:50,000 --> 00:41:53,000
Now let's take a quick look at Melanie.
714
00:41:53,000 --> 00:41:56,000
I have a question about the period reports
715
00:41:56,000 --> 00:41:59,000
for search terms without results.
716
00:41:59,000 --> 00:42:02,000
So internal searches, exactly, the monthly reports
717
00:42:02,000 --> 00:42:05,000
deliver less hits than the daily reports
718
00:42:05,000 --> 00:42:08,000
in the respective month. So how can it be?
719
00:42:08,000 --> 00:42:11,000
Does the aggregation not work
720
00:42:11,000 --> 00:42:14,000
or do I still understand the report wrong?
721
00:42:14,000 --> 00:42:17,000
You have to take a look at that now.
722
00:42:17,000 --> 00:42:20,000
I don't have it on a specific
723
00:42:20,000 --> 00:42:23,000
example.
724
00:42:23,000 --> 00:42:26,000
Let's take a quick look
725
00:42:26,000 --> 00:42:29,000
at that.
726
00:42:29,000 --> 00:42:32,000
I hope I can actually
727
00:42:32,000 --> 00:42:35,000
replicate it here. That means
728
00:42:35,000 --> 00:42:38,000
you actually mean for October
729
00:42:38,000 --> 00:42:41,000
the visits for internal search questions.
730
00:42:41,000 --> 00:42:44,000
I don't know if you mean that.
731
00:42:44,000 --> 00:42:47,000
You can also
732
00:42:47,000 --> 00:42:50,000
take a quick look
733
00:42:50,000 --> 00:42:53,000
at the reports.
734
00:42:53,000 --> 00:42:56,000
Let's take a quick look
735
00:42:56,000 --> 00:42:59,000
at that.
736
00:42:59,000 --> 00:43:02,000
Exactly, search the reports without results.
737
00:43:02,000 --> 00:43:05,000
So that here, actually, if I take the daily ones
738
00:43:05,000 --> 00:43:08,000
together and then actually the aggregated months
739
00:43:08,000 --> 00:43:11,000
are different. Normally that shouldn't be the case.
740
00:43:11,000 --> 00:43:14,000
You probably have to take a closer look at
741
00:43:14,000 --> 00:43:17,000
why that's the case.
742
00:43:17,000 --> 00:43:20,000
Actually, that shouldn't be the case
743
00:43:20,000 --> 00:43:23,000
normally. But you can
744
00:43:23,000 --> 00:43:26,000
take a look. We can take a video session
745
00:43:26,000 --> 00:43:29,000
afterwards. I'll just take a closer look
746
00:43:29,000 --> 00:43:32,000
at where the problem might be
747
00:43:32,000 --> 00:43:35,000
if that's okay for you.
748
00:43:35,000 --> 00:43:38,000
Exactly.
749
00:43:38,000 --> 00:43:41,000
Then we'll just do it that way. Just message me.
750
00:43:41,000 --> 00:43:44,000
Exactly.
751
00:43:44,000 --> 00:43:47,000
Otherwise...
752
00:43:47,000 --> 00:43:50,000
Otherwise,
753
00:43:50,000 --> 00:43:53,000
I hope I could give you a good
754
00:43:53,000 --> 00:43:56,000
overview of the questions.
755
00:43:56,000 --> 00:43:59,000
About the different reports.
756
00:43:59,000 --> 00:44:02,000
If you have any questions, feel free to come in here.
757
00:44:02,000 --> 00:44:05,000
If you have any questions,
758
00:44:05,000 --> 00:44:08,000
I can tell you how I did it back then.
759
00:44:08,000 --> 00:44:11,000
There's the Matomo Forum. Lucas was there as well.
760
00:44:11,000 --> 00:44:14,000
He also helped me a lot.
761
00:44:14,000 --> 00:44:17,000
It's a Matomo Forum.
762
00:44:17,000 --> 00:44:20,000
There's even a German forum.
763
00:44:20,000 --> 00:44:23,000
You can post something there as well.
764
00:44:23,000 --> 00:44:26,000
It also helps a lot if you have the cloud version.
765
00:44:26,000 --> 00:44:29,000
There's even a Patomo support.
766
00:44:29,000 --> 00:44:32,000
There are videos. There are English videos.
767
00:44:32,000 --> 00:44:35,000
I also have a few videos.
768
00:44:35,000 --> 00:44:38,000
What else is there? Exactly. Lucas is still writing
769
00:44:38,000 --> 00:44:41,000
a Q&A session at 4 p.m.
770
00:44:41,000 --> 00:44:44,000
There's Melanie.
771
00:44:44,000 --> 00:44:47,000
That's in English. Could you possibly
772
00:44:47,000 --> 00:44:50,000
take that with you?
773
00:44:50,000 --> 00:44:53,000
For example, if there's a problem,
774
00:44:53,000 --> 00:44:56,000
you can also ask good questions.
775
00:44:56,000 --> 00:44:59,000
You can also ask questions.
776
00:44:59,000 --> 00:45:02,000
If you're interested,
777
00:45:02,000 --> 00:45:05,000
you can also ask questions.
778
00:45:05,000 --> 00:45:01,000
There's also the
779
00:45:01,000 --> 00:45:04,000
Techmanage integration.
780
00:45:04,000 --> 00:45:07,000
Self-hosted and so on.
781
00:45:07,000 --> 00:45:10,000
That's about the five experts.
782
00:45:10,000 --> 00:45:13,000
We'll see each other in 10 minutes.
783
00:45:13,000 --> 00:45:16,000
Feel free to switch into the Q&A session.
784
00:45:16,000 --> 00:45:19,000
Maybe Lucas will post a link
785
00:45:19,000 --> 00:45:22,000
so you can chat in that area
786
00:45:22,000 --> 00:45:25,000
right away.
787
00:45:25,000 --> 00:45:28,000
Thank you for listening, for staying tuned.
788
00:45:28,000 --> 00:45:31,000
There are almost 20 people.
789
00:45:31,000 --> 00:45:34,000
I was very happy. If there's anything else,
790
00:45:34,000 --> 00:45:37,000
just write to us.
791
00:45:37,000 --> 00:45:40,000
There are no stupid questions.
792
00:45:40,000 --> 00:45:43,000
Just don't be shy to write to us.
793
00:45:43,000 --> 00:45:46,000
We can look at it together
794
00:45:46,000 --> 00:45:49,000
and solve everything together.
795
00:45:49,000 --> 00:45:52,000
I wish you a very nice day.
796
00:45:52,000 --> 00:45:55,000
2022-10-25 13:48:15 +02:00
Thank you for your time here at the MatomoCamp.
2022-10-21 16:17:47 +02:00
797
00:45:55,000 --> 00:45:58,000
Tomorrow is another day.
798
00:45:58,000 --> 00:46:01,000
Take a look at a lot of interesting presentations.
799
00:46:01,000 --> 00:46:04,000
Take care and stay healthy.
800
00:46:04,000 --> 00:46:23,000
Bye!