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2388 lines
70 KiB
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2388 lines
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1
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Yes, wonderful. I would have simply said, we are starting now, yes, from my side
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2
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also first of all welcome to Matomo Camp. This is the first Matomo Camp that we
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3
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also organize and I have, in addition to the fact that Lukas has organized almost everything, of course
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4
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, the honor of holding my own lecture here. We have decided in advance
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5
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that we also want to record this workshop. This should mean, for example, if you have
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6
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a video on or if you decide to say something or say something,
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7
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then that is not forbidden. But you should just think that we record it.
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8
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We actually planned it in such a way that we, so to speak, I now do the presentation
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9
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first. We just put the questions back a bit. We now have the advantage in this
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10
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workshop that we have the time until, so to speak, 11.45 a.m. and that there is now also the
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11
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lunch break afterwards. That means that if we can then ask questions afterwards,
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12
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then that is not so problematic, because you would not miss any other sessions and so on
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13
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. Maybe you would lose a little one or two minutes of the lunch break or something.
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14
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00:01:18,440 --> 00:01:23,760
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So that's why, as I said, welcome again from my side at this point.
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15
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My lecture today is just how to use Matomo correctly for SEO. That means, how can I
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combine these two systems or how can I best combine them together to
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get numbers out of Matomo that are very helpful for the search engine optimization.
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And briefly to my person, my name is Thomas Zeithammel. I have actually been working in online
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19
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marketing in the field of SEO since 2001. At that time we did not even know that it was called SEO.
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20
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I have been there for so long, an old rabbit. I have already been through a lot and have
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various customers from different areas, which of course also come from Google Analytics
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22
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and have also already worked with Matomo. And since 2009, simply out of private interest,
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with my own websites, I looked around for software and at that time
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I became aware of Pepeg. And yes, I have been familiar with the system for 12 years now,
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25
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give training, offer consulting and so on. And I would like to talk about the topic today,
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what we can really combine in SEO and Matomo. The most important thing for me is
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27
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actually to really interpret the numbers correctly. And it is the case that we first of all
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pick up a lot of numbers that we are actually more or less interested in.
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So a value such as IP address, website title, for example the screen resolution,
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30
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with which language the browser works and so on. All these values are all
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investigated and collected via the data layer or whatever, whether with a tech manager or whatever.
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32
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We now have all these dimensions on board in Matomo and can then of course
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evaluate them. The question is, can I start something with the IP address,
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which is anonymized, can I use it for SEO? Not really. That means I have to pick out here
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which numbers are particularly important for SEO. And there I just picked out 10
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36
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where I said that is really something where you should always keep an eye on it.
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37
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On the one hand, of course, the search terms that you, for example, got from Google
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38
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and so on. In the end, the search terms are unfortunately no longer completely visible,
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39
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but there is a way in which I will then help you to unravel these search terms again.
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40
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The second is a very important number, for example the period of time. This is also underestimated very,
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41
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very often. But for SEO it is of course very, very important to see if I can do it with
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my content, with my page, in the end, to keep the visitors on my page for a long time.
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43
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And that results again with the jump rate. If I see that, oh, it's very high.
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44
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That also means again for Google, of course, I may have a return to search
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45
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quota, a very high one, which sends a signal to Google that perhaps the content is not so good
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46
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or does not fit the search phrase. So that can also be important for SEO, so to speak,
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47
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and we have that here in the system. Webvitals, of course, the classic now of the last six,
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48
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seven months. Everyone who deals with SEO is just talking about these terms,
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49
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such as webvitals and the topic performance loading time. That has been very high in the last two,
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50
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three years, which of course also gives Matomo a very, very good plug-in
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51
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or opportunities to raise these numbers. Entry pages, classic, yes, certainly,
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very, very important for the field of SEO, as well as the visitor sources. So not to see
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53
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where the visitors really come from, not just to focus on the zoom machine,
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54
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but perhaps also to look at the references. Technical aspects. Where do I have maybe 404
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55
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errors on my page? Where are there server errors? It may also be that this can of course be determined
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56
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by tracking or, in the end, by crawling tools. But here I have the
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57
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opportunity to say right away, wait a minute, so many have really called up. Of course,
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58
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such a dead link is always bad, but if I see in the web analysis that it has
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never been called up in any way, then it's not that bad either. Then I don't have to
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worry too much about it. While I, when I see that in another statistic, that a page
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that sends 404 has been called up a few times, maybe even a day, then I have to react faster
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and can also evaluate the internal search. Very important for the editorial team,
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63
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for example. Also this number, whether an article has been read or not,
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I can somehow summarize in Matomo or have it issued. And of course the whole
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topic of conversion tracking. These are the most important numbers that you will certainly have
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in the SEO as points of contact with Matomo. I'm going to take out a few things now,
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such as the delay and the delay. Because that has always been the topic of Google in recent years,
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although they introduced a panda update back then in 2012, so it's been a little longer again.
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But what happened is that the delay and the jump rate of Google can also be
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raised. So Google has this data available and can integrate it into their user signals
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and let these user signals flow into their algorithm. And you just need a few
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points that you have to consider here in these two numbers, delay and jump rate.
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And there I just set up six points that make it a little easier for me to
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explain the connections. On the one hand, if I have a jump rate of 100 percent, then in Matomo
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there is also a value of 0.0 seconds for these pages. That means if there is a jump rate,
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so a jump is sent, then I don't have any delay in this session.
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This is related to how the delay is calculated. And here it is the case that the last page,
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i.e. the exit page, is not included in the visit as time. That means I always have
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79
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the last page of the visit with a value of 0.000 seconds delay. So unfortunately the exit page
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always sends no signals as to how long you have been on this page. Because in Matomo, like other
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systems, so also like Google Analytics, the distance between page 1 call and page
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2 call is always counted together. And just as in the delay, with the jump rate,
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then I have the entry page, then the exit page. This is how the jump rate is defined.
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84
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And then of course, because the exit page has no value, I have this value of zero here.
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85
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That means you have to understand these two metrics first of all, why sometimes
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86
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the exact value is not in there that you might expect. But of course you don't always have
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87
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a jump rate of 100%, but just less. And then of course there are users
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who also send values here. So high jump rates are always a recommendation of mine
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to take a look at such pages in the page analysis and say, wow, there may be
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90
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technical errors. We already had cases where a consent banner was delivered over the page,
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91
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but they were not so well integrated on the mobile device that the people simply
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92
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couldn't click these buttons anymore. So there was no way to accept, because it was too far
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to the right outside of the screen and you couldn't scroll. And then of course we see,
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94
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ha, wobala, in the mobile area the jump rate is very, very high and not so high in the desktop area.
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So you can also detect and detect errors. So such a high jump rate can
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96
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definitely be looked at. But a high jump rate does not mean that the page is
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97
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very, very bad, but a high jump rate in connection with a period of time
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98
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makes sense. Because the period of time is very high, I don't really care about the jump rate
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99
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in the end. Because it can also mean that the user has come to the page,
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100
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has been busy with the content for a long time, has read it completely and was then simply
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101
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more satisfied and then left the page because of that. Not because he was dissatisfied.
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102
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So that means just going to the jump rate is not so ideal here. The same is true
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103
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if I have a high period of time and a low jump rate, that is also a positive
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104
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value actually. Because the users have read the article, that's why this high period of time
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105
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and went on. I can see that from the fact that the jump rate is then just low. That
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106
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means I was able to keep the visitors on the page and maybe
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navigate them better through the website through similar articles in e-commerce or through related topics
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108
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again on a news page or something. Or I have blog posts that I wrote about
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109
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and they are also interesting for the reader. So that is of course something that is very, very good,
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110
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which is actually the ideal step 5 here or this point 5. But of course there is also a
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111
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low period of time and a very high jump rate. That is always such a sign that you
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112
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may have been dissatisfied as a user. So, in general, you can't say that either. Just think of
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113
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the industry books. Industry books, I'll give you one, Dachdecker, Augsburg, I'll get to a page,
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114
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I'll quickly write down the phone number, I'll be on the page again. That means I don't spend
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115
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much time reading the content or something, but I just need to
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116
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contact you somehow quickly. I'll get the information out of it very briefly,
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117
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have seen everything. Also, if I enter which pre-election number the 0421 belongs to or something,
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118
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then I just give it to pre-election 0421. Then I come to a page, look at me, ah,
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119
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that's the one and the city, then I'm gone again. So please don't
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120
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always be so partial. And just when you say that, yes, I have to understand the characteristics,
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121
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then please also understand that detractors always play a big role here. I have
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122
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set up such a small screen at the bottom, where you can see that these average values,
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123
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which are unfortunately excluded in Matomo, which cannot influence either, that they can of course
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124
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also be influenced by certain pages. At the bottom of the screen, so I have different
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125
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pages, page 1, 2, 3 and so on, and this page 5 is so popular. If page 5 now has a super
|
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126
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00:11:53,000 --> 00:12:01,160
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deflection rate of maybe only 20 percent, but all the other pages are with a
|
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127
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00:12:01,160 --> 00:12:06,960
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deflection rate of 80 percent or something, then my average value, because the one page
|
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128
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00:12:06,960 --> 00:12:15,320
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here, the 5, is so good, would give me a little bit of a good feeling that the
|
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129
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00:12:15,320 --> 00:12:19,360
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deflection rate here is not a problem at all in this domain. So that means that these
|
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130
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00:12:19,360 --> 00:12:24,520
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statistic values please always look at each other separately, really go into the data
|
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|
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131
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00:12:24,520 --> 00:12:31,320
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, really break down and take a deeper look. So in the average values is often
|
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132
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00:12:31,320 --> 00:12:37,960
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simply something covered up, which you can see more when you go into the details. Especially when you
|
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133
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00:12:37,960 --> 00:12:42,720
|
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have pages that dominate very, very much. These can be, for example, pages like the starting page,
|
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134
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00:12:42,720 --> 00:12:48,920
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which of course always serves as an entry for many pages in the e-commerce area, which then
|
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|
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135
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00:12:48,920 --> 00:12:53,720
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always sends positive signals, but maybe the product details at the back send all bad
|
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136
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00:12:53,720 --> 00:12:59,840
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signals. Then I should just look at them separately from each other. And of course the
|
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137
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00:12:59,840 --> 00:13:05,120
|
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segments help me very, very well. So in Matomo I have the opportunity to create these segments
|
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|
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138
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00:13:05,120 --> 00:13:11,640
|
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among all these visitors. The problem is that they are more or less not given by Matomo,
|
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|
||
139
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00:13:11,640 --> 00:13:16,480
|
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but that I have to create them myself. That is always the first thing I do when I
|
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|
||
140
|
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00:13:16,480 --> 00:13:22,360
|
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go to a website with a customer or so on, to create these segments here so that the
|
||
|
||
141
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00:13:22,360 --> 00:13:28,600
|
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users can then also compare these segments, i.e. the customers. And there I always recommend
|
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|
||
142
|
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00:13:28,600 --> 00:13:35,120
|
||
at least to divide the channels so that I really have the channel direct, the channel campaigns,
|
||
|
||
143
|
||
00:13:35,120 --> 00:13:42,560
|
||
the channel search engines, the channel maybe also references and also the desktop or mobile types,
|
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|
||
144
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00:13:42,560 --> 00:13:47,520
|
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i.e. what is available to us as a device type as a dimension in Matomo. Then I can
|
||
|
||
145
|
||
00:13:47,520 --> 00:13:52,960
|
||
compare how the user behaves in mobile versus the user in the desktop area. Or just
|
||
|
||
146
|
||
00:13:52,960 --> 00:13:57,760
|
||
make the comparison of how people who come from search engines behave versus people who,
|
||
|
||
147
|
||
00:13:57,760 --> 00:14:03,640
|
||
for example, come via Google Ads, via campaigns or via direct entries. Because they
|
||
|
||
148
|
||
00:14:03,640 --> 00:14:08,080
|
||
behave completely differently. And I would like to identify more precisely in the SEO,
|
||
|
||
149
|
||
00:14:08,080 --> 00:14:13,560
|
||
how it is and how it works, for example. And then these values, such as exit rates or
|
||
|
||
150
|
||
00:14:13,560 --> 00:14:19,040
|
||
or departure rates or also for a while, or side views and so on,
|
||
|
||
151
|
||
00:14:19,040 --> 00:14:26,440
|
||
these will become much clearer. That first of all to pre-tension, yes, to understand that
|
||
|
||
152
|
||
00:14:26,440 --> 00:14:31,240
|
||
these values also have to be interpreted correctly. Otherwise it won't help me for my SEO
|
||
|
||
153
|
||
00:14:31,240 --> 00:14:36,400
|
||
in the end. The second thing I would like to address is the data collection.
|
||
|
||
154
|
||
00:14:36,400 --> 00:14:43,040
|
||
It should mean how I can simply evaluate or improve the values that I measure.
|
||
|
||
155
|
||
00:14:43,040 --> 00:14:50,040
|
||
And here the classic, the events. I still have the case very often that events have
|
||
|
||
156
|
||
00:14:50,040 --> 00:14:55,200
|
||
not yet been set up. And now with the Tag Manager, for example, it is so easy to
|
||
|
||
157
|
||
00:14:55,200 --> 00:14:59,760
|
||
set up these events. Of course, you need a bit of knowledge, perhaps from the HTML,
|
||
|
||
158
|
||
00:14:59,760 --> 00:15:05,640
|
||
to recognize that this is the CSS class, the button is called ID and so on. Or here is the
|
||
|
||
159
|
||
00:15:05,640 --> 00:15:10,920
|
||
link text. What is a link text? Of course, you do need a bit of foresight, but it is a
|
||
|
||
160
|
||
00:15:10,920 --> 00:15:16,400
|
||
very nice opportunity to transfer these events, what happens on the page,
|
||
|
||
161
|
||
00:15:16,400 --> 00:15:24,120
|
||
and so on, to Matomo. And with that the data will be better again. And then maybe
|
||
|
||
162
|
||
00:15:24,120 --> 00:15:29,600
|
||
set up as goals. And there you can also distinguish two topics. On the one hand, my technical
|
||
|
||
163
|
||
00:15:29,600 --> 00:15:34,680
|
||
problems that I may have on the page. That means I solve events if, for example,
|
||
|
||
164
|
||
00:15:34,680 --> 00:15:39,400
|
||
a page of errors arises or is called up. Zack, same event,
|
||
|
||
165
|
||
00:15:39,400 --> 00:15:45,720
|
||
Amatomo, Zack, page 404. The same also with a 500 error, if my server is not currently
|
||
|
||
166
|
||
00:15:45,720 --> 00:15:50,280
|
||
reachable or something and I still deliver the error message or the error page,
|
||
|
||
167
|
||
00:15:50,280 --> 00:15:55,960
|
||
or if the URL was just built up like that because someone from the forum has mistakenly linked it to our
|
||
|
||
168
|
||
00:15:55,960 --> 00:16:01,960
|
||
website. Then I can also send these errors to the web analyzer right away.
|
||
|
||
169
|
||
00:16:01,960 --> 00:16:08,040
|
||
And the same, of course, also on the page level, if I have certain topics there. For example,
|
||
|
||
170
|
||
00:16:08,040 --> 00:16:13,800
|
||
if I notice that an article has been sold out. Here, Zack, please send to Matomo right away. Because I can
|
||
|
||
171
|
||
00:16:13,800 --> 00:16:18,920
|
||
then make evaluations about it later and can say how many people have run into articles. I have
|
||
|
||
172
|
||
00:16:18,920 --> 00:16:24,240
|
||
1000 visitors. And of the 1000 visitors, how many have run into articles that were really
|
||
|
||
173
|
||
00:16:24,240 --> 00:16:29,960
|
||
sold out? What do I do with it? Do I let them run like that? Because they might come back.
|
||
|
||
174
|
||
00:16:29,960 --> 00:16:34,680
|
||
So I can then think about my viewing measures more carefully. Or the
|
||
|
||
175
|
||
00:16:34,680 --> 00:16:40,080
|
||
no search results. I also had an e-commerce shop myself and there I also found out
|
||
|
||
176
|
||
00:16:40,080 --> 00:16:46,040
|
||
in the search what people enter. There is also this Google zeitgeist, where at the end of the year
|
||
|
||
177
|
||
00:16:46,040 --> 00:16:50,960
|
||
always comes out what people are looking for wrong with Google, i.e. where the writing is wrong. There is
|
||
|
||
178
|
||
00:16:50,960 --> 00:16:55,560
|
||
a word like couch, for example, always in the top ten, where I think to myself, oh, couch is
|
||
|
||
179
|
||
00:16:55,560 --> 00:17:01,200
|
||
actually not that difficult. But that is one of the most common wrongly written words. If you
|
||
|
||
180
|
||
00:17:01,200 --> 00:17:06,480
|
||
are now a furniture seller and then also notice, wait a minute, people enter couch
|
||
|
||
181
|
||
00:17:06,480 --> 00:17:13,080
|
||
wrongly written and I have no search results, then this event can help you
|
||
|
||
182
|
||
00:17:13,080 --> 00:17:17,200
|
||
point out that somehow these hits are not there. It is also very often simply not
|
||
|
||
183
|
||
00:17:17,200 --> 00:17:23,760
|
||
set up. And I just went from bottom to top a bit, the page read topic.
|
||
|
||
184
|
||
00:17:23,760 --> 00:17:30,440
|
||
So that is also something that you can then set up something similar to scroll depth very, very nicely
|
||
|
||
185
|
||
00:17:30,440 --> 00:17:36,880
|
||
via the tag manager. Of course also manually. But in the end it's really about
|
||
|
||
186
|
||
00:17:36,880 --> 00:17:41,360
|
||
really taking something like a scroll depth in here. We have the case very often,
|
||
|
||
187
|
||
00:17:41,360 --> 00:17:48,080
|
||
you have a page, the people are on it, you have a period of time, but you actually don't know
|
||
|
||
188
|
||
00:17:48,080 --> 00:17:53,480
|
||
when such an article will be finished. And that's what this content tracking format
|
||
|
||
189
|
||
00:17:53,480 --> 00:17:59,000
|
||
is very valuable for. Because with it, for example, I have such blocks that are close to the footer,
|
||
|
||
190
|
||
00:17:59,000 --> 00:18:03,480
|
||
you can also do it directly over the footer. But if I have such elements
|
||
|
||
191
|
||
00:18:03,480 --> 00:18:09,200
|
||
above the footer, such as these social bookmarks or share links or something, then I can
|
||
|
||
192
|
||
00:18:09,200 --> 00:18:14,720
|
||
just say that if that appears in the area of the visible in the browser, then it has
|
||
|
||
193
|
||
00:18:14,720 --> 00:18:20,000
|
||
dealt intensively with such an article somewhere and read through it. There are very few people
|
||
|
||
194
|
||
00:18:20,000 --> 00:18:26,720
|
||
who really scroll down completely at the end, go up again and then start reading.
|
||
|
||
195
|
||
00:18:26,720 --> 00:18:32,200
|
||
But the people already proceed in such a way that they scroll down one or two times, but do not scroll down the whole
|
||
|
||
196
|
||
00:18:32,200 --> 00:18:37,680
|
||
article. And so I can see a little bit when I say when the footer is
|
||
|
||
197
|
||
00:18:37,680 --> 00:18:42,920
|
||
displayed, then I know, ah okay, this article has at least been read. These two
|
||
|
||
198
|
||
00:18:42,920 --> 00:18:50,200
|
||
numbers, pages, views and pages read, I'll call them pages read, I can then
|
||
|
||
199
|
||
00:18:50,200 --> 00:18:55,040
|
||
see again in direct relation and say, okay, then I really have a problem here at this point
|
||
|
||
200
|
||
00:18:55,040 --> 00:19:01,000
|
||
because I have a thousand views on the page, less than 20 at some point
|
||
|
||
201
|
||
00:19:01,000 --> 00:19:05,760
|
||
have seen the footer. So I can grab these numbers a little better again and
|
||
|
||
202
|
||
00:19:05,760 --> 00:19:10,000
|
||
especially then also locate in my editorial office and say, now look here,
|
||
|
||
203
|
||
00:19:10,000 --> 00:19:14,800
|
||
we just have a more accurate evaluation now. And this scroll depth can be used in the
|
||
|
||
204
|
||
00:19:14,800 --> 00:19:19,720
|
||
tag manager then also by percentage, which is of course much more
|
||
|
||
205
|
||
00:19:19,720 --> 00:19:28,520
|
||
convincing. And of course please use your own dimensions, because that is
|
||
|
||
206
|
||
00:19:28,520 --> 00:19:32,840
|
||
the most valuable thing that I can actually integrate into the evaluations. I can
|
||
|
||
207
|
||
00:19:32,840 --> 00:19:37,960
|
||
take something like the release date, for example, or just the article type with
|
||
|
||
208
|
||
00:19:37,960 --> 00:19:44,080
|
||
article type or also page types, I mean, is it a product part page, is it an overview,
|
||
|
||
209
|
||
00:19:44,080 --> 00:19:49,880
|
||
is it the start page, is it the search page, are there topic pages, text pages, whatever,
|
||
|
||
210
|
||
00:19:49,880 --> 00:19:54,520
|
||
I can transfer what I want. And these own dimensions are just
|
||
|
||
211
|
||
00:19:54,520 --> 00:19:59,800
|
||
super suitable for this, as well as to include product categories and say, this is the
|
||
|
||
212
|
||
00:19:59,800 --> 00:20:06,080
|
||
overridden product category, for example, this is food, this is fashion, this is that,
|
||
|
||
213
|
||
00:20:06,080 --> 00:20:10,640
|
||
because later on in my conversions, for example, I can also divide it up more precisely,
|
||
|
||
214
|
||
00:20:10,640 --> 00:20:16,200
|
||
or I can just say, aha, okay, our conversion in the field, for example, fashion is higher
|
||
|
||
215
|
||
00:20:16,200 --> 00:20:22,920
|
||
than the conversion in the field of food or something, yes, or in other topics. You have
|
||
|
||
216
|
||
00:20:22,920 --> 00:20:27,680
|
||
comparability through this. You can also include indexing, if you say you have
|
||
|
||
217
|
||
00:20:27,680 --> 00:20:33,200
|
||
many pages on noindex, that is, these are pages that are excluded for Google,
|
||
|
||
218
|
||
00:20:33,200 --> 00:20:39,560
|
||
but are still on the website, yes, I'm thinking, for example, of certain categories,
|
||
|
||
219
|
||
00:20:39,560 --> 00:20:45,400
|
||
page pages and so on. Then I can also transfer these indexing values to Matomo and say,
|
||
|
||
220
|
||
00:20:45,400 --> 00:20:49,880
|
||
okay, here, then I can see how much traffic I still have on my noindex page.
|
||
|
||
221
|
||
00:20:49,880 --> 00:20:54,880
|
||
Then I can possibly think, oh, maybe with a little text enrichment I can
|
||
|
||
222
|
||
00:20:54,880 --> 00:21:01,440
|
||
still put it from noindex to index, or, or, or. These are the points that you can
|
||
|
||
223
|
||
00:21:01,440 --> 00:21:06,640
|
||
easily deduce. Or just the number of words, yes, that just makes sense in rounds,
|
||
|
||
224
|
||
00:21:06,640 --> 00:21:12,200
|
||
so 50 or 100 words in rounds, but then you can see how the duration also behaves,
|
||
|
||
225
|
||
00:21:12,200 --> 00:21:16,640
|
||
how the deviation rates also behave. And where I can see exactly, with all texts
|
||
|
||
226
|
||
00:21:16,640 --> 00:21:21,680
|
||
that were below 100 words, the deviation rate was just very, very high, or just very low,
|
||
|
||
227
|
||
00:21:21,680 --> 00:21:27,080
|
||
because maybe the information I have is already enough. So to transfer these values to Matomo,
|
||
|
||
228
|
||
00:21:27,080 --> 00:21:32,880
|
||
also structured data, yes, filter, yes, if I have a shop, that also makes sense
|
||
|
||
229
|
||
00:21:32,880 --> 00:21:38,720
|
||
to transfer to Matomo. Because to take everything in again and think about how
|
||
|
||
230
|
||
00:21:38,720 --> 00:21:44,960
|
||
I can deduce measures and proportions from my numbers, that is what is
|
||
|
||
231
|
||
00:21:44,960 --> 00:21:49,480
|
||
important for you in the end and then, to make decisions. What do we do with it?
|
||
|
||
232
|
||
00:21:49,480 --> 00:21:55,040
|
||
Do we link this category more often? Do we put more text on it? Do we look at
|
||
|
||
233
|
||
00:21:55,040 --> 00:21:59,840
|
||
technical problems? How do we get this done? Quite classic now maybe the loading time optimization,
|
||
|
||
234
|
||
00:21:59,840 --> 00:22:05,320
|
||
if I just know that, for example, on the article type product page, the deviation rates are
|
||
|
||
235
|
||
00:22:05,320 --> 00:22:10,600
|
||
higher and the delay is lower, then I can just see how the measurement data for the
|
||
|
||
236
|
||
00:22:10,600 --> 00:22:15,600
|
||
WebVitals are. And if they are significantly worse than on the overview pages, then I can go there,
|
||
|
||
237
|
||
00:22:15,600 --> 00:22:21,040
|
||
then I go there first and optimize there. So I can use the segments, the dimensions,
|
||
|
||
238
|
||
00:22:21,040 --> 00:22:26,000
|
||
I can also use the segments, just get in here much, much better and check it out.
|
||
|
||
239
|
||
00:22:26,000 --> 00:22:33,040
|
||
And also this search term is not defined, which means what the visitors came up with
|
||
|
||
240
|
||
00:22:33,040 --> 00:22:38,440
|
||
on Google. Yes, Google was blocked back then, they said in 2014, because of the NSA affair,
|
||
|
||
241
|
||
00:22:38,440 --> 00:22:44,040
|
||
because of our HTTPS encryption, we no longer transfer these search terms. But
|
||
|
||
242
|
||
00:22:44,040 --> 00:22:49,320
|
||
the funny thing is, there is the Google Search Console that offers this data again. And here
|
||
|
||
243
|
||
00:22:49,320 --> 00:22:56,880
|
||
there is a very simple plug-in from Matomo, although it is mandatory, but that is really one of the
|
||
|
||
244
|
||
00:22:56,880 --> 00:23:02,040
|
||
must-have plug-ins that I need for the SEO area, because that brings me back these data
|
||
|
||
245
|
||
00:23:02,040 --> 00:23:08,080
|
||
into Matomo. And that's the nice thing, because I have my segments here, I have everything
|
||
|
||
246
|
||
00:23:08,080 --> 00:23:13,240
|
||
in the area of conversions and so on running together. That means in the Google Search Console you can
|
||
|
||
247
|
||
00:23:13,240 --> 00:23:17,920
|
||
also say, yes, I have the data there. But because I connect it to Matomo, it does
|
||
|
||
248
|
||
00:23:17,920 --> 00:23:22,920
|
||
that much better, because then I can also see which conversions are responsible for which keywords,
|
||
|
||
249
|
||
00:23:22,920 --> 00:23:28,360
|
||
for example. So this combination of this data again with my dimensions,
|
||
|
||
250
|
||
00:23:28,360 --> 00:23:33,560
|
||
with my segments, with mobile versus desktop and all these topics, I can now
|
||
|
||
251
|
||
00:23:33,560 --> 00:23:39,000
|
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evaluate them much better here in Matomo and sort them out. That means
|
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252
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all the filter functions, everything I have associated with it, is just much, much better
|
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253
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for me. So for me a must-have. But you can also look at the functionality. I
|
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254
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|
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also included it as a link at the bottom. You are welcome to go to the Matomo Cloud, there is a demo version
|
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|
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255
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00:23:55,000 --> 00:23:59,800
|
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where this plug-in is also installed. Then you can see, aha, is there anything suitable for me or not.
|
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|
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256
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00:23:59,800 --> 00:24:06,840
|
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That means you can definitely take a look at that. That's as far as what I should definitely
|
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|
||
257
|
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00:24:06,840 --> 00:24:13,160
|
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mention in terms of data points, i.e. events, content tracking and of course these search terms
|
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|
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258
|
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00:24:13,160 --> 00:24:18,560
|
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and dimensions. These are the four topics that in any case, if you don't have that yet and
|
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259
|
||
00:24:18,560 --> 00:24:23,720
|
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really want to evaluate it better in SEO, then you need these four measuring points
|
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|
||
260
|
||
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|
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in addition. And now just a few more tips, so to speak, on improvement. And it's
|
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|
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261
|
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00:24:31,600 --> 00:24:37,040
|
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about me just explaining a few things to you again, what you can do or how you
|
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|
||
262
|
||
00:24:37,040 --> 00:24:42,880
|
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could really approach that. So in the field of SEO you are always looking for
|
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|
||
263
|
||
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|
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these topics. So I already mentioned earlier, yes, especially this Panda update or
|
||
|
||
264
|
||
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|
||
other updates that always target the same thing, namely where I have
|
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|
||
265
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|
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thin content on my domain, bad content, little text, maybe and so on and so forth.
|
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|
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266
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|
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There are a lot of really cool SEO tools that can help there too, but the most important
|
||
|
||
267
|
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00:25:06,200 --> 00:25:12,840
|
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metrics for these recognitions are always rather to be found in Matomo or in the web analysis.
|
||
|
||
268
|
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00:25:12,840 --> 00:25:18,080
|
||
And there you just have to look at two real values. I've already said that one
|
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|
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269
|
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00:25:18,080 --> 00:25:23,680
|
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is in the end the jump rate. Please note here that this jump rate always refers to
|
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|
||
270
|
||
00:25:23,680 --> 00:25:29,160
|
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the entries and not to the side views. This means that this 90 percent does not refer here
|
||
|
||
271
|
||
00:25:29,160 --> 00:25:35,880
|
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in the first line to this 31, but you really have to jump into the table where
|
||
|
||
272
|
||
00:25:35,880 --> 00:25:41,520
|
||
the entries are also included. But that tells me here now, 90 percent of all people
|
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|
||
273
|
||
00:25:41,520 --> 00:25:47,520
|
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who have arrived at this bottom page or even these 97 percent of these users who have arrived
|
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|
||
274
|
||
00:25:47,520 --> 00:25:53,520
|
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here on the page, 97 percent of them are gone again, so really very, very many.
|
||
|
||
275
|
||
00:25:53,520 --> 00:26:00,200
|
||
I can definitely take a look at that, but also in relation to the pass rate.
|
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|
||
276
|
||
00:26:00,200 --> 00:26:05,840
|
||
There I only see one second, so all the people jumped off and there was only one second
|
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|
||
277
|
||
00:26:05,840 --> 00:26:13,240
|
||
on it and there only three seconds. So in general there is a very, very low pass rate on the page,
|
||
|
||
278
|
||
00:26:13,240 --> 00:26:20,320
|
||
which means that I can take a look at all of these pages. And then you often come up with
|
||
|
||
279
|
||
00:26:20,320 --> 00:26:25,080
|
||
this problem of the jump rate that refers to the entry pages. You have to jump back and forth a bit
|
||
|
||
280
|
||
00:26:25,080 --> 00:26:30,320
|
||
and also jump back and forth to the entry pages here in order to
|
||
|
||
281
|
||
00:26:30,320 --> 00:26:37,560
|
||
show this jump rate in more detail. So here I also have 34 entries and
|
||
|
||
282
|
||
00:26:37,560 --> 00:26:44,000
|
||
also 34 jumps, so 100 percent. So it does not refer to 90 or 100 page views,
|
||
|
||
283
|
||
00:26:44,000 --> 00:26:49,600
|
||
but really only to these entries. And then you will find pages like this, for example
|
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|
||
284
|
||
00:26:49,600 --> 00:26:55,280
|
||
here on the example of the yellow pages where I have entered something, Matomo under Meitingen. Then
|
||
|
||
285
|
||
00:26:55,280 --> 00:27:00,880
|
||
down here, dear users, there is unfortunately no hit in this radius for your search term. I have
|
||
|
||
286
|
||
00:27:00,880 --> 00:27:05,800
|
||
a radius of 50 kilometers here, so I am the only one in 50 kilometers who seems to be dealing with the topic
|
||
|
||
287
|
||
00:27:05,800 --> 00:27:12,000
|
||
and still have not been introduced. Of course, this is a very bad experience for users.
|
||
|
||
288
|
||
00:27:12,000 --> 00:27:17,280
|
||
You will not say, okay, I'll stay on this page for five minutes now and take a
|
||
|
||
289
|
||
00:27:17,280 --> 00:27:23,000
|
||
closer look at everything again, but either, of course, I enter something else at the top or
|
||
|
||
290
|
||
00:27:23,000 --> 00:27:28,040
|
||
I turn my back on the page and then immediately go away and look for the second result.
|
||
|
||
291
|
||
00:27:28,040 --> 00:27:33,960
|
||
So search in search is always difficult anyway, people usually go back to Google.
|
||
|
||
292
|
||
00:27:33,960 --> 00:27:40,440
|
||
Or there are also pages where I notice that the button for buying is faded out, this product
|
||
|
||
293
|
||
00:27:40,440 --> 00:27:45,440
|
||
may no longer exist. Yes, then of course I am quickly away from this page, because I
|
||
|
||
294
|
||
00:27:45,440 --> 00:27:49,680
|
||
might have wanted to buy this now and it just doesn't exist anymore. Then I go back
|
||
|
||
295
|
||
00:27:49,680 --> 00:27:57,000
|
||
and maybe look for someone else. Especially with Amazon it is the page, for example, buying PS5,
|
||
|
||
296
|
||
00:27:57,000 --> 00:28:01,800
|
||
which is causing quite a bit of despair, because of course there is no PS5 to buy.
|
||
|
||
297
|
||
00:28:01,800 --> 00:28:05,160
|
||
And you keep coming back to the page, but you see that I can't buy it at all,
|
||
|
||
298
|
||
00:28:05,160 --> 00:28:08,880
|
||
then everyone is gone. And they don't read much more, because they were
|
||
|
||
299
|
||
00:28:08,880 --> 00:28:13,480
|
||
already there five or six times. That's why for this page they also have a bad
|
||
|
||
300
|
||
00:28:13,480 --> 00:28:20,320
|
||
jump rate and a low pass rate, that always pulls everything down a bit. Just
|
||
|
||
301
|
||
00:28:20,320 --> 00:28:27,680
|
||
as a practical example. And now my tips on how to interpret these numbers correctly.
|
||
|
||
302
|
||
00:28:27,680 --> 00:28:34,000
|
||
You have this little gear symbol when you scroll down within this evaluation page,
|
||
|
||
303
|
||
00:28:34,000 --> 00:28:40,440
|
||
where you don't have these data in this grouping where they have the folder structure at the front,
|
||
|
||
304
|
||
00:28:40,440 --> 00:28:45,760
|
||
in this hierarchical order, but you can also display these data flatly.
|
||
|
||
305
|
||
00:28:45,760 --> 00:28:49,280
|
||
I always find that nicer, because then you can sort it out nicely with this flat representation,
|
||
|
||
306
|
||
00:28:49,280 --> 00:28:53,480
|
||
where all web addresses are really listed on top of each other, without, pardon me,
|
||
|
||
307
|
||
00:28:53,480 --> 00:28:58,760
|
||
groups. And then you can just say, for example, I sort after a
|
||
|
||
308
|
||
00:28:58,760 --> 00:29:05,720
|
||
pass rate, I sort after a jump rate. So the clarity is just much, much better here.
|
||
|
||
309
|
||
00:29:05,720 --> 00:29:11,480
|
||
A note, of course, that you always had to look at it differently from case to case.
|
||
|
||
310
|
||
00:29:11,480 --> 00:29:15,320
|
||
That means that what I'm giving you here as tips is not entangled in stone,
|
||
|
||
311
|
||
00:29:15,320 --> 00:29:20,040
|
||
because again, the industry books have different conditions, so it's different there.
|
||
|
||
312
|
||
00:29:20,040 --> 00:29:26,520
|
||
The same goes for other pages, types, it always depends on it. But if you just want to say,
|
||
|
||
313
|
||
00:29:26,520 --> 00:29:30,440
|
||
and I want to do that here, because I have very good experience in the field of SEO,
|
||
|
||
314
|
||
00:29:30,440 --> 00:29:37,000
|
||
which pages should you look at, then everything that is over 70% in the jump rate,
|
||
|
||
315
|
||
00:29:37,000 --> 00:29:41,080
|
||
yes, don't just throw it away blindly and say, oh, that's probably all crap,
|
||
|
||
316
|
||
00:29:41,080 --> 00:29:47,360
|
||
but definitely look at it more closely. And just look at it, if I have 70% and higher,
|
||
|
||
317
|
||
00:29:47,360 --> 00:29:53,720
|
||
where is the delay perhaps under 15 seconds? Why 15 seconds? Such a page always needs
|
||
|
||
318
|
||
00:29:53,720 --> 00:29:59,560
|
||
time until it is there, until you orientate a bit. The structure is always top left, the logo
|
||
|
||
319
|
||
00:29:59,560 --> 00:30:05,120
|
||
at the top right, maybe the goods basket. If you have a large navigation at the top, a search field,
|
||
|
||
320
|
||
00:30:05,120 --> 00:30:08,960
|
||
then somehow there might be a text again. I don't even know yet, I have to
|
||
|
||
321
|
||
00:30:08,960 --> 00:30:13,960
|
||
find my way around a bit. If it's a product overview page, then I scroll through it first
|
||
|
||
322
|
||
00:30:13,960 --> 00:30:19,480
|
||
and look, ah, these are products that are exhausting me. That means this time to find my way around
|
||
|
||
323
|
||
00:30:19,480 --> 00:30:25,640
|
||
at all, without me starting and reading text or thinking about it,
|
||
|
||
324
|
||
00:30:25,640 --> 00:30:33,120
|
||
I always need between 7 and 10 seconds. That's why everything that is under 15 seconds was a
|
||
|
||
325
|
||
00:30:33,120 --> 00:30:39,320
|
||
quick decision that doesn't fit for me. Let me just differentiate again. Of course,
|
||
|
||
326
|
||
00:30:39,320 --> 00:30:44,920
|
||
if you only have a photo series with one picture on it, then that's faster than 15 seconds,
|
||
|
||
327
|
||
00:30:44,920 --> 00:30:49,360
|
||
which of course doesn't mean, yes, always on your own, on your own body,
|
||
|
||
328
|
||
00:30:49,360 --> 00:30:53,960
|
||
maybe play through it, make a fool of yourself, go to the page, say, okay, how long do I need
|
||
|
||
329
|
||
00:30:53,960 --> 00:30:58,600
|
||
now, if I would now deal with this page for the first time. And these pages
|
||
|
||
330
|
||
00:30:58,600 --> 00:31:05,080
|
||
also scroll up so much that you always have at least 50 pages of impressions or more.
|
||
|
||
331
|
||
00:31:05,080 --> 00:31:09,200
|
||
So that means you can control that via the date at the top, that you say, yes, I don't just want
|
||
|
||
332
|
||
00:31:09,200 --> 00:31:13,560
|
||
one day now, but the week, or if the week doesn't work out, then rather a month,
|
||
|
||
333
|
||
00:31:13,560 --> 00:31:18,960
|
||
because of the statistics, I can't just make better equipment. The
|
||
|
||
334
|
||
00:31:18,960 --> 00:31:25,000
|
||
Heinzberg study back then with Corona, yes, where they tested 500 and I think 700 people there,
|
||
|
||
335
|
||
00:31:25,000 --> 00:31:31,240
|
||
said, well, that's how it has to be with 82 million Germans, I don't think anything of it as a statistician.
|
||
|
||
336
|
||
00:31:31,240 --> 00:31:37,240
|
||
So then rather say, I just need more values, with more values I have a more reasonable
|
||
|
||
337
|
||
00:31:37,240 --> 00:31:43,120
|
||
statement of strength, which brings these topics together, like delay and drop rate. And
|
||
|
||
338
|
||
00:31:43,120 --> 00:31:49,240
|
||
through more data, I also smooth out these average values. Because so outliers that were then once a day
|
||
|
||
339
|
||
00:31:49,240 --> 00:31:54,320
|
||
or something, I just smooth them out with it and through more data. And these pages,
|
||
|
||
340
|
||
00:31:54,320 --> 00:31:58,880
|
||
as I said, please take a look in the browser to be able to understand the behavior,
|
||
|
||
341
|
||
00:31:58,880 --> 00:32:05,440
|
||
to see, was that understandable, so why, okay, the users got the information here
|
||
|
||
342
|
||
00:32:05,440 --> 00:32:09,920
|
||
, if they wanted to, then here is a drop rate, a high drop rate, not at all
|
||
|
||
343
|
||
00:32:09,920 --> 00:32:17,560
|
||
surprising, yes. Yes, tip number two was already a topic earlier, so of course the
|
||
|
||
344
|
||
00:32:17,560 --> 00:32:23,240
|
||
internet search is often not taken care of. You actually have to enter these parameters
|
||
|
||
345
|
||
00:32:23,240 --> 00:32:27,520
|
||
at the bottom of many systems only under manage settings, which you then also use for the search yourself
|
||
|
||
346
|
||
00:32:27,520 --> 00:32:32,960
|
||
. Or then maybe also send this information via Javascript,
|
||
|
||
347
|
||
00:32:32,960 --> 00:32:39,000
|
||
also in the tech manager, please set it up, that is often the case, even if it is not present in the system
|
||
|
||
348
|
||
00:32:39,000 --> 00:32:44,480
|
||
or something, you can also do it relatively easily, because it just brings a lot of great results
|
||
|
||
349
|
||
00:32:44,480 --> 00:32:50,080
|
||
for your own evaluation. On the one hand, the top searches always give hints on what
|
||
|
||
350
|
||
00:32:50,080 --> 00:32:56,320
|
||
are the topics in question. And people always search when the pages are not so easy to reach for
|
||
|
||
351
|
||
00:32:56,320 --> 00:33:02,760
|
||
them, because they say, oh, the menu control is very complex or hoppala, I don't know
|
||
|
||
352
|
||
00:33:02,760 --> 00:33:08,000
|
||
exactly how I get there, is that now in this category or there, there may be no
|
||
|
||
353
|
||
00:33:08,000 --> 00:33:13,720
|
||
brand overviews, I know, but I'm looking for the product of the brand, so they are very, very
|
||
|
||
354
|
||
00:33:13,720 --> 00:33:18,680
|
||
fast because they just say, oh, that seems very complex to me and I want to get to my goal
|
||
|
||
355
|
||
00:33:18,680 --> 00:33:25,200
|
||
very quickly, that's why this search is also used. Normally, in the field of e-commerce or
|
||
|
||
356
|
||
00:33:25,200 --> 00:33:30,280
|
||
other areas, 5 to 15 percent is now on average. Of course, that can also differ
|
||
|
||
357
|
||
00:33:30,280 --> 00:33:35,720
|
||
from page to page and of course it also depends on the integration. Something like the yellow pages or other
|
||
|
||
358
|
||
00:33:35,720 --> 00:33:40,560
|
||
industry publishers, yes, they have a focus on the fact that people are also looking there, that the
|
||
|
||
359
|
||
00:33:40,560 --> 00:33:45,560
|
||
search is very prominent. Think of Amazon too, the search field is very prominent up there
|
||
|
||
360
|
||
00:33:45,560 --> 00:33:51,360
|
||
, no one is hanging around because of these 40,000 categories that Amazon offers there.
|
||
|
||
361
|
||
00:33:51,360 --> 00:33:56,920
|
||
But it is always a good indication of what people are really looking for. Please also pay attention to
|
||
|
||
362
|
||
00:33:56,920 --> 00:34:01,680
|
||
large and small writing points here. We also have that very often, for example, that jackets
|
||
|
||
363
|
||
00:34:01,680 --> 00:34:07,120
|
||
in large writing and jackets in small writing have two numbers in this statistic.
|
||
|
||
364
|
||
00:34:07,120 --> 00:34:12,920
|
||
That makes it more difficult to evaluate again and also discover many new editorial topics,
|
||
|
||
365
|
||
00:34:12,920 --> 00:34:18,960
|
||
write mistakes, I already mentioned that earlier, and also measure these zero hit results.
|
||
|
||
366
|
||
00:34:18,960 --> 00:34:23,520
|
||
You can either see that in this search overview here or you send it out
|
||
|
||
367
|
||
00:34:23,520 --> 00:34:31,160
|
||
as I suggested earlier. Tip number three, which pages should I
|
||
|
||
368
|
||
00:34:31,160 --> 00:34:35,480
|
||
optimize? I say that very often because that is also an important aspect in SEO.
|
||
|
||
369
|
||
00:34:35,480 --> 00:34:43,840
|
||
Yes, our shop may have 50,000 products. I can't optimize 50,000 products. No, but I
|
||
|
||
370
|
||
00:34:43,840 --> 00:34:50,640
|
||
have the product sales data in Matomo. I know exactly how many purchases or how many
|
||
|
||
371
|
||
00:34:50,640 --> 00:34:55,920
|
||
purchases have been made about it and what amount was also in the warehouse. So I have this information.
|
||
|
||
372
|
||
00:34:55,920 --> 00:35:00,760
|
||
I just called it here small 1 to small 10 and counted some numbers with it.
|
||
|
||
373
|
||
00:35:00,760 --> 00:35:06,400
|
||
But what I see again and again in the evaluations is that if I pull out the top 25 products here
|
||
|
||
374
|
||
00:35:06,400 --> 00:35:11,760
|
||
and therefore this segment product pages and so on and also in the e-commerce area these
|
||
|
||
375
|
||
00:35:11,760 --> 00:35:19,240
|
||
product SKUs and so on, then I immediately see which 25 products make the most
|
||
|
||
376
|
||
00:35:19,240 --> 00:35:26,360
|
||
sales for me. And I have pages that make up 70 percent, the average is then more like 30 percent,
|
||
|
||
377
|
||
00:35:26,360 --> 00:35:33,000
|
||
but of course these are the pages that I should optimize. That means I go through the top 25 here
|
||
|
||
378
|
||
00:35:33,000 --> 00:35:38,760
|
||
and look at page 2, page 3, page 4. What can I do much better on these pages?
|
||
|
||
379
|
||
00:35:38,760 --> 00:35:44,760
|
||
That's just, the effort can then scale. When I have the 25 products ready, I go to the
|
||
|
||
380
|
||
00:35:44,760 --> 00:35:51,120
|
||
next ones. So I don't go and say 50,000, we need 50,000 new product texts now,
|
||
|
||
381
|
||
00:35:51,120 --> 00:35:57,360
|
||
but first I need 25 new product texts. And if they work and if they work to some extent,
|
||
|
||
382
|
||
00:35:57,360 --> 00:36:02,600
|
||
then I go to the next ones. But first of all, I always take out the most profitable names
|
||
|
||
383
|
||
00:36:02,600 --> 00:36:07,440
|
||
and optimize them. Because the probability that I now have a product at the bottom that
|
||
|
||
384
|
||
00:36:07,440 --> 00:36:13,480
|
||
is perhaps a storekeeper, that I make a bestseller out of it, is rather low. So look there,
|
||
|
||
385
|
||
00:36:13,480 --> 00:36:18,400
|
||
what is in the internal search, is also searched often. You can
|
||
|
||
386
|
||
00:36:18,400 --> 00:36:22,840
|
||
put these numbers nicely together and say, okay, it is searched often, these are one of our
|
||
|
||
387
|
||
00:36:22,840 --> 00:36:27,800
|
||
most popular categories, I can see that from the page evaluation and I go to these products.
|
||
|
||
388
|
||
00:36:27,800 --> 00:36:36,240
|
||
Tip number 4 is the visitor flow. We already have this transition in Matomo,
|
||
|
||
389
|
||
00:36:36,240 --> 00:36:39,880
|
||
where you can see what are the predecessors and successors, more about that in a moment,
|
||
|
||
390
|
||
00:36:39,880 --> 00:36:43,880
|
||
but there is also a very nice plug-in that is unfortunately also free of charge,
|
||
|
||
391
|
||
00:36:43,880 --> 00:36:49,000
|
||
but also saves me work. That's why I'm always such a friend of such plug-ins,
|
||
|
||
392
|
||
00:36:49,000 --> 00:36:52,600
|
||
which then save me a lot of work, where I don't sit in the evaluation for four hours,
|
||
|
||
393
|
||
00:36:52,600 --> 00:36:58,080
|
||
but have understood in two minutes what is going on. For me it is always an argument
|
||
|
||
394
|
||
00:36:58,080 --> 00:37:02,840
|
||
why you can say, okay, then I really go there. And as I said, I have good connections
|
||
|
||
395
|
||
00:37:02,840 --> 00:37:08,240
|
||
for Matomo, but I also had to buy these plug-ins, but I also use them
|
||
|
||
396
|
||
00:37:08,240 --> 00:37:14,520
|
||
often. And this user flow is a complete view of the entire domain, how the visitors
|
||
|
||
397
|
||
00:37:14,520 --> 00:37:18,680
|
||
behave on my site now. And there I also see patterns again and again, that, for example,
|
||
|
||
398
|
||
00:37:18,680 --> 00:37:23,200
|
||
people who go through the site and at the end of the visit, for whatever reason,
|
||
|
||
399
|
||
00:37:23,200 --> 00:37:29,880
|
||
they go back to the start page, for example. So now I can think about where I want my
|
||
|
||
400
|
||
00:37:29,880 --> 00:37:36,320
|
||
users to go and integrate that into this whole workflow. This
|
||
|
||
401
|
||
00:37:36,320 --> 00:37:43,080
|
||
behavior flow. I have a few metrics in my hand right now that I have now simply visually
|
||
|
||
402
|
||
00:37:43,080 --> 00:37:47,480
|
||
prepared better. On the one hand, I see dikes on the basis of my jump rates, which are
|
||
|
||
403
|
||
00:37:47,480 --> 00:37:54,080
|
||
these red bars, where I simply lose visitors massively. If I already lose a lot of visitors
|
||
|
||
404
|
||
00:37:54,080 --> 00:37:59,200
|
||
on the first page, then there is simply little left out of the back that then navigates
|
||
|
||
405
|
||
00:37:59,200 --> 00:38:05,840
|
||
further through the page. What I can also do is show these details to me,
|
||
|
||
406
|
||
00:38:05,840 --> 00:38:12,360
|
||
what kind of pages are in there, for example, and how many exits or further leading
|
||
|
||
407
|
||
00:38:12,360 --> 00:38:18,200
|
||
visitors there are. That means I can really navigate through here in detail
|
||
|
||
408
|
||
00:38:18,200 --> 00:38:26,240
|
||
and look at these paths and analyze them. That means looking at the top paths,
|
||
|
||
409
|
||
00:38:26,240 --> 00:38:33,600
|
||
where the visitors go further and what they do there. That is very, very nice about this module
|
||
|
||
410
|
||
00:38:33,600 --> 00:38:41,680
|
||
and very quickly and beautifully visualized by this plugin. I also have such evaluations
|
||
|
||
411
|
||
00:38:41,680 --> 00:38:48,200
|
||
under it, where I immediately see this top path, where I see that the people who
|
||
|
||
412
|
||
00:38:48,200 --> 00:38:53,440
|
||
all somehow get on the website analysis and then go back to the website
|
||
|
||
413
|
||
00:38:53,440 --> 00:38:58,440
|
||
analysis. They just press F5 or take something through at some point. Or that the people
|
||
|
||
414
|
||
00:38:58,440 --> 00:39:04,320
|
||
arrive at my web analysis page and then go to the start page. So I see
|
||
|
||
415
|
||
00:39:04,320 --> 00:39:09,640
|
||
such elements now. As I said, my page is not that prominent now. I now
|
||
|
||
416
|
||
00:39:09,640 --> 00:39:14,840
|
||
put relatively little focus on it, but it's not the best page either, I have to admit.
|
||
|
||
417
|
||
00:39:14,840 --> 00:39:19,960
|
||
But of course it is also important for me when I say how my services are,
|
||
|
||
418
|
||
00:39:19,960 --> 00:39:25,800
|
||
how things are. With a larger page, of course, it is much more interesting. Do I get the people
|
||
|
||
419
|
||
00:39:25,800 --> 00:39:30,480
|
||
there? When do they start looking for it? And you can see that very nicely in these
|
||
|
||
420
|
||
00:39:30,480 --> 00:39:38,280
|
||
top navigations. And of course also here, which is very nicely depicted in this user flow,
|
||
|
||
421
|
||
00:39:38,280 --> 00:39:44,640
|
||
but I often want to take a deeper look at it, these transitions are then
|
||
|
||
422
|
||
00:39:44,640 --> 00:39:50,200
|
||
under behavior. This is both in the menu as well as if you have the pages
|
||
|
||
423
|
||
00:39:50,200 --> 00:39:55,400
|
||
displayed flat or if you are here on the URL level. So I only call it blue links.
|
||
|
||
424
|
||
00:39:55,400 --> 00:40:01,480
|
||
Yes, then you have it available right when you drive over this field with the mouse.
|
||
|
||
425
|
||
00:40:01,480 --> 00:40:06,560
|
||
That's just this nice butterfly graphic that just tells me where the people
|
||
|
||
426
|
||
00:40:06,560 --> 00:40:12,000
|
||
came from on the clicked page. So I see here, I have 256 page impressions,
|
||
|
||
427
|
||
00:40:12,000 --> 00:40:18,840
|
||
of which 50 came from internal and so on and so forth. Yes, and 195 from search engines.
|
||
|
||
428
|
||
00:40:18,840 --> 00:40:24,480
|
||
So these are the predecessors of the internal pages. And I see, and that's just what is
|
||
|
||
429
|
||
00:40:24,480 --> 00:40:32,360
|
||
next. What is it, so to speak, what happens next? Where are you going? And here just for a page
|
||
|
||
430
|
||
00:40:32,360 --> 00:40:37,960
|
||
that has to do with crafts. And so I immediately see if someone was on the craftsman's side,
|
||
|
||
431
|
||
00:40:37,960 --> 00:40:43,760
|
||
where is he going? And I can already see hoppala, these are just building instructions, very popular.
|
||
|
||
432
|
||
00:40:43,760 --> 00:40:48,640
|
||
So if I go over this page, then people want to jump into these building instructions.
|
||
|
||
433
|
||
00:40:48,640 --> 00:40:54,800
|
||
So, and now we come to SEO aspects where I just say, that's why it makes no sense to present a
|
||
|
||
434
|
||
00:40:54,800 --> 00:41:00,120
|
||
fly-out menu on many pages. Better a menu where I can see where I am right now and where
|
||
|
||
435
|
||
00:41:00,120 --> 00:41:04,400
|
||
I am right now. This is again and again where I have to discuss this with many customers,
|
||
|
||
436
|
||
00:41:04,400 --> 00:41:10,360
|
||
because someone who is in ladies' fashion does not buy a furniture cabinet wall now.
|
||
|
||
437
|
||
00:41:10,360 --> 00:41:16,680
|
||
He doesn't. But he is in his ladies' world or she is in his ladies' world and looks at things there.
|
||
|
||
438
|
||
00:41:16,680 --> 00:41:24,200
|
||
If I'm wearing evening dresses, they bring you to the left, maybe blouses or jackets,
|
||
|
||
439
|
||
00:41:24,200 --> 00:41:30,240
|
||
even further. But they don't jump back and forth like that. You can see that very well with Zalando.
|
||
|
||
440
|
||
00:41:30,240 --> 00:41:35,280
|
||
They have three theme worlds at the top, ladies, gentlemen and children. And if you go into gentlemen,
|
||
|
||
441
|
||
00:41:35,280 --> 00:41:39,640
|
||
then you no longer see a menu. You have no way of getting to the ladies' skirt,
|
||
|
||
442
|
||
00:41:39,640 --> 00:41:44,360
|
||
which doesn't make any sense at all. And you can do that here, if you show this statistic.
|
||
|
||
443
|
||
00:41:44,360 --> 00:41:50,320
|
||
First make it really clear to many. Look, you have so much, you have 200 links on the page,
|
||
|
||
444
|
||
00:41:50,320 --> 00:41:57,400
|
||
but the relevant ones are these top 5, for example. And these are all themes near pages.
|
||
|
||
445
|
||
00:41:57,400 --> 00:42:02,360
|
||
That means that no one clicks across somehow and the reach of the menu does not have to go down
|
||
|
||
446
|
||
00:42:02,360 --> 00:42:07,160
|
||
to every third level so that I have 600 links at the top of the menu because I have such a large
|
||
|
||
447
|
||
00:42:07,160 --> 00:42:13,600
|
||
product range. Or in the news publisher of the newspaper publisher, who then says,
|
||
|
||
448
|
||
00:42:13,600 --> 00:42:18,360
|
||
yes, we have 84 places in the region and of course they should all be reachable. Yes,
|
||
|
||
449
|
||
00:42:18,360 --> 00:42:24,400
|
||
but if the places are then really far apart in the region and you just say,
|
||
|
||
450
|
||
00:42:24,400 --> 00:42:29,640
|
||
yes, here from north to south it is somehow 180 kilometers, then no one looks at that anymore.
|
||
|
||
451
|
||
00:42:29,640 --> 00:42:34,480
|
||
So whoever is sitting at the very bottom doesn't look at the content at the top anymore, geographically speaking.
|
||
|
||
452
|
||
00:42:34,480 --> 00:42:40,880
|
||
So please always evaluate that. Unfortunately, only these top 5 here, I think that's a bit of a shame.
|
||
|
||
453
|
||
00:42:40,880 --> 00:42:45,280
|
||
I would also like, maybe for Lukas, you can, you can also listen, hopefully,
|
||
|
||
454
|
||
00:42:45,280 --> 00:42:50,720
|
||
that you could just expand into these transitions again somehow, so that you
|
||
|
||
455
|
||
00:42:50,720 --> 00:42:57,680
|
||
don't just see 5. User flow. As I said, for me it is always a very, very important topic,
|
||
|
||
456
|
||
00:42:57,680 --> 00:43:03,240
|
||
because I can derive so much from it. So because I want the people, the visitors
|
||
|
||
457
|
||
00:43:03,240 --> 00:43:07,040
|
||
of my website, the users, to come to my target pages, where I want them to be,
|
||
|
||
458
|
||
00:43:07,040 --> 00:43:11,320
|
||
namely on the product pages, maybe in the shop, or on the overview pages,
|
||
|
||
459
|
||
00:43:11,320 --> 00:43:17,280
|
||
on my news portals or whatever. I see how the user navigates,
|
||
|
||
460
|
||
00:43:17,280 --> 00:43:21,760
|
||
that is what is also asked very often. Yes, how is the behavior on the page?
|
||
|
||
461
|
||
00:43:21,760 --> 00:43:27,240
|
||
I can see that from this predecessor, successor. And when does the user start searching?
|
||
|
||
462
|
||
00:43:27,240 --> 00:43:33,560
|
||
I can see that from there. And from that I can, in turn, derive measures for SEO. How can I
|
||
|
||
463
|
||
00:43:33,560 --> 00:43:37,760
|
||
improve my menu structure and how can I improve the internal links?
|
||
|
||
464
|
||
00:43:37,760 --> 00:43:44,040
|
||
So that is of course a very, very important aspect, always in here. Tip number 5,
|
||
|
||
465
|
||
00:43:44,040 --> 00:43:50,040
|
||
the performance. It's nice that you know TUMO, yes, and I just see a great distribution here in the end
|
||
|
||
466
|
||
00:43:50,040 --> 00:43:55,760
|
||
. You say, okay, everything looks like this, yes, it's at least the same. You
|
||
|
||
467
|
||
00:43:55,760 --> 00:44:01,720
|
||
have one or two days here and a few outliers, but please, at this point, the page load time,
|
||
|
||
468
|
||
00:44:01,720 --> 00:44:05,560
|
||
that's something that Google also sees very, very quickly. And there are currently,
|
||
|
||
469
|
||
00:44:05,560 --> 00:44:12,480
|
||
in my opinion, too many error lines in this evaluation of TUMO. Because I just,
|
||
|
||
470
|
||
00:44:12,480 --> 00:44:18,040
|
||
depending on where, for example, I put the TUMO script in and maybe
|
||
|
||
471
|
||
00:44:18,040 --> 00:44:24,520
|
||
also load scripts beforehand and then reload TUMO only later. Because if that's with the
|
||
|
||
472
|
||
00:44:24,520 --> 00:44:28,920
|
||
tech manager, it might be different, but with the normal one, it just always needs that.
|
||
|
||
473
|
||
00:44:28,920 --> 00:44:33,400
|
||
That's why I always have a bit of a problem with measuring there. And also there,
|
||
|
||
474
|
||
00:44:33,400 --> 00:44:38,680
|
||
often seen after the module is still very, very new, also available since version 4,
|
||
|
||
475
|
||
00:44:38,680 --> 00:44:42,720
|
||
that I sometimes just see that there are still bugs in the preparation.
|
||
|
||
476
|
||
00:44:42,720 --> 00:44:48,280
|
||
That's why my tip at this point, if you go in, for example, and say you want to take the
|
||
|
||
477
|
||
00:44:48,280 --> 00:44:53,560
|
||
right loading time, then we take such tools as WebPageTest or Google PageSpeed,
|
||
|
||
478
|
||
00:44:53,560 --> 00:44:59,040
|
||
because they set the standard. That means, if I check that today, if I check that tomorrow, I
|
||
|
||
479
|
||
00:44:59,040 --> 00:45:03,760
|
||
always check it under the same conditions. In other words, the device behind it that
|
||
|
||
480
|
||
00:45:03,760 --> 00:45:08,440
|
||
captures the loading time, that's still with the same configuration. Here in this
|
||
|
||
481
|
||
00:45:08,440 --> 00:45:13,840
|
||
performance, you would actually have to filter it out now and say, for mobile devices and
|
||
|
||
482
|
||
00:45:13,840 --> 00:45:19,040
|
||
maybe sort out different brands there, what is the loading time there, how is it on the
|
||
|
||
483
|
||
00:45:19,040 --> 00:45:24,560
|
||
desktop. I would really have to go in here again and see where my problems actually hang.
|
||
|
||
484
|
||
00:45:24,560 --> 00:45:30,080
|
||
And these two tools are really to be recommended. Nevertheless, of course, there is also the
|
||
|
||
485
|
||
00:45:30,080 --> 00:45:35,520
|
||
topic of WebVirtuals, where I can quickly get these data into Matomo. And there are two
|
||
|
||
486
|
||
00:45:35,520 --> 00:45:40,920
|
||
plugins that I would recommend to you. One is the Performance Auto Plugin. That is free,
|
||
|
||
487
|
||
00:45:40,920 --> 00:45:45,760
|
||
is a bit tricky to install, I honestly write that too, because you need
|
||
|
||
488
|
||
00:45:45,760 --> 00:45:51,960
|
||
Node.js here, because Node.js has to run on the server to calculate these values yourself and
|
||
|
||
489
|
||
00:45:51,960 --> 00:45:56,320
|
||
then also to record for the pages. That means, a script runs through every night,
|
||
|
||
490
|
||
00:45:56,320 --> 00:46:01,000
|
||
which then performs this calculation. The values that come out of it are very, very good.
|
||
|
||
491
|
||
00:46:01,000 --> 00:46:06,520
|
||
So that also corresponds to what the other tools actually offer in this regard.
|
||
|
||
492
|
||
00:46:06,520 --> 00:46:11,400
|
||
Plus, as I said, it's a bit tricky to install. But if you can do that,
|
||
|
||
493
|
||
00:46:11,400 --> 00:46:16,840
|
||
then you have all these values. And on the other hand, there is a cost-effective one from
|
||
|
||
494
|
||
00:46:16,840 --> 00:46:23,640
|
||
InnoCraft, i.e. from Matomo itself. That is cost-effective, yes, but at this point it is
|
||
|
||
495
|
||
00:46:23,640 --> 00:46:29,480
|
||
simply, let's say, easier to integrate into this whole topic. The data
|
||
|
||
496
|
||
00:46:29,480 --> 00:46:34,480
|
||
investigation is a bit different at this point. Here the API is pulled from Google.
|
||
|
||
497
|
||
00:46:34,480 --> 00:46:40,000
|
||
That's nice and good, but not necessarily the super cool effect on very large pages.
|
||
|
||
498
|
||
00:46:40,000 --> 00:46:46,000
|
||
Because you only have a certain number of API credits at Google and I think they go up to
|
||
|
||
499
|
||
00:46:46,000 --> 00:46:52,040
|
||
10,000. So if you have a page where you say 15,000-20,000 sub-pages and I would like to have it for every page,
|
||
|
||
500
|
||
00:46:52,040 --> 00:46:58,600
|
||
then this is not the point. Both tools, however, in the end show similar metrics.
|
||
|
||
501
|
||
00:46:58,600 --> 00:47:04,120
|
||
They tell me exactly what is going on on my page, so to speak, in relation to these web
|
||
|
||
502
|
||
00:47:04,120 --> 00:47:11,680
|
||
websites, bad, CLS, LCP, these values, also the overview average, which Google or in the end
|
||
|
||
503
|
||
00:47:11,680 --> 00:47:19,120
|
||
which score is achieved there. You can see that in both tools. So it's about tip 6, the last tip,
|
||
|
||
504
|
||
00:47:19,120 --> 00:47:24,560
|
||
so to speak, to identify the bad link givers. So bad link givers are of course
|
||
|
||
505
|
||
00:47:24,560 --> 00:47:29,840
|
||
also pages that may bring me visitors, but then also send bad signals on my
|
||
|
||
506
|
||
00:47:29,840 --> 00:47:36,120
|
||
page. And you should just take a look at the source. And you have
|
||
|
||
507
|
||
00:47:36,120 --> 00:47:42,160
|
||
these actions here on average, how many actions there were. And if I have sources
|
||
|
||
508
|
||
00:47:42,160 --> 00:47:49,000
|
||
in it, where I notice, for example, that visitors are coming, but unfortunately I get a very high
|
||
|
||
509
|
||
00:47:49,000 --> 00:47:54,680
|
||
jump rate here. And the pass rate is also very, very low for the visitors. Then I can
|
||
|
||
510
|
||
00:47:54,680 --> 00:48:01,920
|
||
read these out here right away and show them to me. And then see, also in the segmentation log,
|
||
|
||
511
|
||
00:48:01,920 --> 00:48:06,040
|
||
which is also a very good overview. If you then drive over these links here, then you get
|
||
|
||
512
|
||
00:48:06,040 --> 00:48:13,400
|
||
them already shown. Where did they arrive? And then see, okay, can I maybe write down the link giver
|
||
|
||
513
|
||
00:48:13,400 --> 00:48:17,880
|
||
and say, look, this content there, it doesn't somehow fit with yours, what you
|
||
|
||
514
|
||
00:48:17,880 --> 00:48:23,440
|
||
have linked. Can you maybe adjust that again? Maybe I could optimize it that way. Or I
|
||
|
||
515
|
||
00:48:23,440 --> 00:48:28,960
|
||
can also think about it, because there are also many spam portals or referer spam at this
|
||
|
||
516
|
||
00:48:28,960 --> 00:48:34,520
|
||
point, which can then also be filtered out or blocked out. So I can get a little bit of
|
||
|
||
517
|
||
00:48:34,520 --> 00:48:41,200
|
||
a grip on that. And again, the best links are of course also the ones that bring visitors to me,
|
||
|
||
518
|
||
00:48:41,200 --> 00:48:47,160
|
||
so to speak, count here as backlinks. I can then also take a look at them and
|
||
|
||
519
|
||
00:48:47,160 --> 00:48:52,360
|
||
also derive measures from them for SEO. As I said, that's actually it, unfortunately
|
||
|
||
520
|
||
00:48:52,360 --> 00:48:57,280
|
||
already at the end. I just explained that again as a summary of two minutes. That means
|
||
|
||
521
|
||
00:48:57,280 --> 00:49:01,800
|
||
always see the jump rate and expiration date in context. I think that's very, very important,
|
||
|
||
522
|
||
00:49:01,800 --> 00:49:08,600
|
||
especially to track sync content. The data layers, the data information that I have,
|
||
|
||
523
|
||
00:49:08,600 --> 00:49:14,160
|
||
should be enriched with different custom dimensions, with events, for example,
|
||
|
||
524
|
||
00:49:14,160 --> 00:49:21,880
|
||
to be able to filter better here and to see the data better. Use segments intensively,
|
||
|
||
525
|
||
00:49:21,880 --> 00:49:28,840
|
||
so as I said, typical segments, channel type and device type, because then I can
|
||
|
||
526
|
||
00:49:28,840 --> 00:49:35,400
|
||
also make comparisons again, use events more intensively, set up 400 or 500 errors
|
||
|
||
527
|
||
00:49:35,400 --> 00:49:41,120
|
||
that an event is then sent immediately, use the scroll depth to identify
|
||
|
||
528
|
||
00:49:41,120 --> 00:49:45,920
|
||
whether the article was really read down to the bottom. Of course, it is not that
|
||
|
||
529
|
||
00:49:45,920 --> 00:49:53,520
|
||
significant, but it is definitely better to see 1000 pages and only 20 have seen the
|
||
|
||
530
|
||
00:49:53,520 --> 00:49:57,440
|
||
footer at the bottom, because then I just see, okay, maybe the people have already
|
||
|
||
531
|
||
00:49:57,440 --> 00:50:01,640
|
||
left before and haven't read it to the end. So be sure to use scroll depth.
|
||
|
||
532
|
||
00:50:01,640 --> 00:50:06,640
|
||
User path, that's just very, very important for the internal structure of the website.
|
||
|
||
533
|
||
00:50:06,640 --> 00:50:11,280
|
||
Do I maybe have a menu somewhere where I also, and that's what I always say,
|
||
|
||
534
|
||
00:50:11,280 --> 00:50:16,960
|
||
I'm a fan of Zillowing and Zillowing means I only have links on my pages that are
|
||
|
||
535
|
||
00:50:16,960 --> 00:50:22,480
|
||
in the topic environment. That's also what I find very, very well implemented in the fashion
|
||
|
||
536
|
||
00:50:22,480 --> 00:50:28,740
|
||
area at Zalando, because when I'm in a world, in a
|
||
|
||
537
|
||
00:50:28,740 --> 00:50:33,840
|
||
theme world, then I only have links on the page that also have to do with this
|
||
|
||
538
|
||
00:50:33,840 --> 00:50:40,040
|
||
theme world and no longer 600 links over the menu. And just predecessors and successors,
|
||
|
||
539
|
||
00:50:40,040 --> 00:50:45,280
|
||
that's exactly the point. There I can show these data to the customer and say,
|
||
|
||
540
|
||
00:50:45,280 --> 00:50:50,720
|
||
look, these are the frequent links that are also clicked there. So the interest is there.
|
||
|
||
541
|
||
00:50:50,720 --> 00:50:56,440
|
||
The internal search can help me to better identify these contents that are
|
||
|
||
542
|
||
00:50:56,440 --> 00:51:02,480
|
||
searched for. With us it was quite classic in the shop that the people wrote a lot of brands wrong,
|
||
|
||
543
|
||
00:51:02,480 --> 00:51:06,160
|
||
because they didn't know it better either. And in the end we just expanded our
|
||
|
||
544
|
||
00:51:06,160 --> 00:51:12,200
|
||
internal search so that we could enter aliases there and then in the end
|
||
|
||
545
|
||
00:51:12,200 --> 00:51:17,120
|
||
led the people back to the right direction and thus generated more revenue. That wasn't
|
||
|
||
546
|
||
00:51:17,120 --> 00:51:22,560
|
||
so bad either. And also to cover up the bad links. So what brings me visitors,
|
||
|
||
547
|
||
00:51:22,560 --> 00:51:29,640
|
||
but these visitors are all, rather, bad values, bad signals in relation to
|
||
|
||
548
|
||
00:51:29,640 --> 00:51:35,880
|
||
values such as jump rate and passing time or then of course in the e-commerce area, where I say
|
||
|
||
549
|
||
00:51:35,880 --> 00:51:41,880
|
||
I track my goals and my conversions. There is also the which bad back links,
|
||
|
||
550
|
||
00:51:41,880 --> 00:51:46,280
|
||
so to speak, never count on my whole things. Maybe just a note,
|
||
|
||
551
|
||
00:51:46,280 --> 00:51:51,120
|
||
because it just flew around in the other project. Please pay more attention to what
|
||
|
||
552
|
||
00:51:51,120 --> 00:51:56,000
|
||
Blogspot is doing right now. So they don't do it themselves, but they have a huge
|
||
|
||
553
|
||
00:51:56,000 --> 00:52:00,320
|
||
band problem right now and we already have two or three large newspaper publishers who really had to
|
||
|
||
554
|
||
00:52:00,320 --> 00:52:05,800
|
||
suffer. Yes, that's it from my side. As I said, here again my contact details.
|
||
|
||
555
|
||
00:52:05,800 --> 00:52:11,480
|
||
Feel free to write to me via the various platforms if you have any questions.
|
||
|
||
556
|
||
00:52:11,480 --> 00:52:21,080
|
||
Yes, and otherwise I hope that the lecture was good and despite the short interruption that you
|
||
|
||
557
|
||
00:52:21,080 --> 00:52:27,360
|
||
could take a lot with you. Exactly, so if there are still questions now, I don't want to
|
||
|
||
558
|
||
00:52:27,360 --> 00:52:35,560
|
||
discourage you. And I can turn on my camera here too. Then you also have a picture for the
|
||
|
||
559
|
||
00:52:35,560 --> 00:52:46,200
|
||
face. If that now transfers a picture to the film. Exactly, so hello from me too.
|
||
|
||
560
|
||
00:52:46,200 --> 00:52:59,640
|
||
Exactly, so if there are questions, please just put yourself through. Yes, I had already
|
||
|
||
561
|
||
00:52:59,640 --> 00:53:04,040
|
||
initially, as you talked about the topic of jump rates, I wrote in the chat
|
||
|
||
562
|
||
00:53:04,040 --> 00:53:10,040
|
||
that you can also set the heartbeat timer. Exactly, yes. That even on a single page,
|
||
|
||
563
|
||
00:53:10,040 --> 00:53:14,480
|
||
I have a blog and there I have a very high jump rate on one page,
|
||
|
||
564
|
||
00:53:14,480 --> 00:53:19,040
|
||
that's why I discovered the heartbeat timer, at least to measure a stay time.
|
||
|
||
565
|
||
00:53:19,040 --> 00:53:24,320
|
||
That might be an important note. Exactly, maybe also here at this point, there are a lot of
|
||
|
||
566
|
||
00:53:24,320 --> 00:53:30,720
|
||
ideas from Google Analytics to switch over to Matomo. There it is also the case that, for example,
|
||
|
||
567
|
||
00:53:30,720 --> 00:53:37,280
|
||
in Google Analytics, the events, when I set them, for example, something like button clicks
|
||
|
||
568
|
||
00:53:37,280 --> 00:53:43,880
|
||
or downloads and so on, that they then also completely, so to speak, the jump rate
|
||
|
||
569
|
||
00:53:43,880 --> 00:53:47,960
|
||
or also the stay time, then also send. That means there is simply a different
|
||
|
||
570
|
||
00:53:47,960 --> 00:53:52,600
|
||
way of doing things than we do at Matomo. That's why at this point, really a very good tip,
|
||
|
||
571
|
||
00:53:52,600 --> 00:53:57,400
|
||
also with the heartbeat timer. However, it is not used that often,
|
||
|
||
572
|
||
00:53:57,400 --> 00:54:02,280
|
||
because I also have the problem very, very often that it sends every 15 seconds,
|
||
|
||
573
|
||
00:54:02,280 --> 00:54:07,080
|
||
I can configure that. First of all, it sends every 15 seconds back home,
|
||
|
||
574
|
||
00:54:07,080 --> 00:54:12,960
|
||
which for many is similar to a page impression, leads to great loads. And the second
|
||
|
||
575
|
||
00:54:12,960 --> 00:54:18,360
|
||
is that many already have historical data, which of course no longer work properly,
|
||
|
||
576
|
||
00:54:18,360 --> 00:54:25,360
|
||
because you then compare before heartbeat timer to the right times. I definitely recommend heartbeat timer
|
||
|
||
577
|
||
00:54:25,360 --> 00:54:30,680
|
||
in any case. Especially, of course, when you have single page applications,
|
||
|
||
578
|
||
00:54:30,680 --> 00:54:34,760
|
||
you know that very often in the meantime. There is only one page and there are
|
||
|
||
579
|
||
00:54:34,760 --> 00:54:38,840
|
||
perhaps different anchor jumps on the website and then I have no
|
||
|
||
580
|
||
00:54:38,840 --> 00:54:44,240
|
||
values to pass by. And that's why, as I said, at this point a lot of good
|
||
|
||
581
|
||
00:54:44,240 --> 00:54:47,240
|
||
use of this heartbeat timer.
|
||
|
||
582
|
||
00:54:53,920 --> 00:55:02,160
|
||
Oh, one more note, especially for those who have joined the WordPress plugin in Matomo,
|
||
|
||
583
|
||
00:55:02,160 --> 00:55:06,040
|
||
the heartbeat timer can be activated very easily with a little hook.
|
||
|
||
584
|
||
00:55:06,040 --> 00:55:11,280
|
||
Exactly, you have to say that didn't work at the beginning, you still repaired something,
|
||
|
||
585
|
||
00:55:11,280 --> 00:55:18,920
|
||
because the heartbeat timer was a bit destroyed with version 4 and couldn't be set up properly
|
||
|
||
586
|
||
00:55:18,920 --> 00:55:23,920
|
||
via the tech manager. That should now also work, as I said, from WordPress.
|
||
|
||
587
|
||
00:55:23,920 --> 00:55:28,720
|
||
I also know it, most of the net users really use WordPress and that's where it works.
|
||
|
||
588
|
||
00:55:28,720 --> 00:55:34,960
|
||
Should you just be aware that it is always sent home every 15 seconds,
|
||
|
||
589
|
||
00:55:34,960 --> 00:55:39,960
|
||
for example, it will be said, I'm still there, I'm still there, I'm still there.
|
||
|
||
590
|
||
00:55:39,960 --> 00:55:46,960
|
||
Yes, so if there are no more questions, I'm also on Facebook, I'm on Xing,
|
||
|
||
591
|
||
00:55:46,960 --> 00:55:51,960
|
||
you should also find me relatively easily on the Internet. If there are still questions,
|
||
|
||
592
|
||
00:55:51,960 --> 00:55:56,960
|
||
go to the workshop or maybe just topics where you want to discuss it or say,
|
||
|
||
593
|
||
00:55:56,960 --> 00:56:02,960
|
||
yes, I might see it differently, I'm very open, as I said, as far as the whole topic is concerned.
|
||
|
||
594
|
||
00:56:02,960 --> 00:56:07,960
|
||
Yes, otherwise I thank you, I hope, as I said, it was an interesting lecture,
|
||
|
||
595
|
||
00:56:07,960 --> 00:56:12,960
|
||
the slides and so on, the recording and all that, I hope that it will also be distributed
|
||
|
||
596
|
||
00:56:12,960 --> 00:56:17,960
|
||
by Matomo himself or by the organizers here and shared.
|
||
|
||
597
|
||
00:56:17,960 --> 00:56:36,960
|
||
And yes, then I thank you for your attention and I look forward to seeing you again.
|
||
|