recording-subtitles/2022/Improve your SEO/output.srt

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Okay. So, hi everyone. Thank you for being here and joining us for this presentation

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about how to improve your SEO with Matomo. We're going to be two people here today. There

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is Thomas Zeithamel from Germany. Hi Thomas. Hi, thank you. And myself, Jean-Marc Courtiard

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from France. And we are very happy to be here and share with you how we use Matomo to improve

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our SEO strategies and tactics. And as you can see, we've been working in SEO for a few

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years now, for something like 20 years, and very happy to use Matomo for this as well.

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And so now what we're going to do during this session is to first introduce why SEO can

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be used with Matomo, how you can use Matomo for your SEO, and this, and go through the

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different tools and tactics that you can use to improve your SEO with Matomo. And the way

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we see it is that Matomo is some kind of a new tool for most of SEO practitioners most

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of the time. And so this presentation is addressed to them, I mean, to SEO professionals who've

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been working with Google Analytics for a long time and want to move to Matomo to increase

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their potential or also to, they have to move to it because the clients are using now Matomo

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and they have to get their hands into it. And I also, we both use Matomo for SEO, and

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we know many people in this arena, and now everybody's switching a lot to Matomo, which

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is grant. And so this presentation is for them, but it's also for Matomo consultants

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who are maybe interested in SEO like this, and as well for curious people, if you want

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to know more how to use Matomo and SEO altogether. And yeah, and one of the things which is very

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important is that we will see how to use Matomo for your SEO. And in the case of SEO tactics

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and how you can do some recurring follow up, how you can measure technical content or net

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linking fields and tasks with Matomo. And it's also intended to work with SEO audits

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consultants who need very deep technical information to carry on their audits. And so this presentation

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is shared in three parts. The first one being the new data points in Matomo. The second

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is how to use plugins with Matomo to improve your SEO. And the last one is about reporting.

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Now let's move on to the first point, which is the new data points in Matomo. And Thomas

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is going to take this point now.

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Thank you, Jean-Marc. I hope you'll see my screen now. Yes, new data points for SEO.

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Why is it important? So the first is that we have some metrics for SEO, for example,

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the keywords, the visitor sources, and also many metrics we measure with the Matomo systems

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and it's important for SEO. For example, the bounce rate or the time on site, it's depends

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or is a factor in the, for example, in the Panda updates in Google. So we will pay attention

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to this metrics, but it would be better when you can combine Matomo with your data-driven

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SEO. I think we have many, many tasks we will think about it. For example, Google is taken

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to a mobile first approach in 2018. So I think it's very interesting to check up how is the

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behavior of your mobile users and so on to dedicate the duplicate content or think content

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is very interesting for SEO because you want to indicate the poor quality sites and also

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the user behavior in time on site, bounce rate, page impressions, all this are factors

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for Google, which you can also measure with the Google Chrome browser. So what I want

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you to tell why we don't, why we do need more data points in this is that we can make a

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better data-driven SEO with Matomo. So you have the slides after this presentation, you

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can download it and see it. I think it's the entry point. It's not so important what I

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talk about, but what I think is very important that you must use data points or they're using

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no data points because you want to see something in Matomo, which you can help to improve your

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SEO. For example, look for mobile-friendly issues. So we have content tracking in this

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case, so we can decide if a viewport is seeing this content log or not and so on. Ability

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the usability backs, for example, also in some differences about the mobile version

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or the desktop version. So we can measure this data in Matomo and you can build segments

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to switch and compare this information. Find important blogs, which are seen very often

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or identify the operation errors on something else. And the most part of finding the most

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part of SEO in my SEO audits by using Matomo is to find thin content. So that's the reason

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I want to do data points in Matomo. So we have three sources which are very underrated

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and it's in the Matomo standard. You don't need any new plugins or something else. It's

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in the standard. You can use it anymore, but you will setting up this information. So the

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first is the custom dimension. You must switch the plugin on and you can use it. You have

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five custom dimensions per visit or per action on the sites. You have events. You can tracking

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some click events, scrolling and so on. Or for example, the content viewing. In the content

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tracking, you can measure the views and the interactions on specific elements, for example,

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the footer or something else. So these three are very important and underrated factors

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to improve your SEO. First, the custom dimension. With the custom dimension, you can give some

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information from your content management system to Matomo. And it's very useful to give more

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data to Matomo, which you can split and make in the reports and you can segment this data

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and so on. And for example, I have many helpful SEO metrics I can transport to Matomo. And

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this information, you can read it out of your page or something else. For example, the helpful

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dimensions are the release date. Why it's important. With the release date, you can

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see when you have a new article on your blog, for example, you can see, oh, in the first

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three, two, three months, it's very valuable. It's very high traffic site or something,

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but the interest goes going down. And you can think about it. If it maybe you have duplicate

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content problems or something, you can switch it to a no index page or the site type. You

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can say, for example, this is a product page and what the bounce rate on all the product

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pages in the in comparison of the category pages or something else. Also structures,

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data, departments, page regions. So I think it's very useful that you use the dimensions.

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So you can add the dimension in the admin interface in Matomo and you should give the

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information over, for example, a push to Matomo in the tech manager, for example. So, and

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there are some other information you can give to Matomo or can transport it. The SEO metrics,

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which are very helpful for a better understanding of the problem of issues of something else,

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which can help you to make a good SEO audit for your site. So, for example, the count

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of headlines when you see, oh, I have 20 headlines on a site. You can think about it or the content

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length. I mean, not the content length with all the HTML, but I think about the word counts.

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I have an example for you. By using the tech manager, you can create a variable and you

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can parse the complete HTML source. And I have to write a little script. Maybe you can

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do it better, but it can be a help that we can count the words in the content. So in

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the first step, I extract only the content in the main content. And this in a HTML, I

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remove the HTML and count the words. For better reading in Matomo, I make a range of about

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50 to make an arrangement that I can read it better. That's quite a little script, which

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I use in the tech manager that I can transport the information, how many words on my content

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site to Matomo. How does it look like? This is an example. You see, I have many sites

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with 350 words or 500 words or 450 words. And in the dimensions, you can drill down

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and see, for example, the information about the bounce rate. And when I use the plus symbol,

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I can switch and see every URL and I see every bounce rate or the double times on a time

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on site on every URL. And in this case, I see, oh, I have only three or five words in

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this case, but I see the double times on this site are 50 minutes or 30 minutes or 20 minutes.

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So many content, 450 words, it's not so, but maybe some images there and also, but I have

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one, which is a breaker. It's only seven seconds on the site. And I can see, oh, it's maybe

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there are some potential problems with the site. And that's the reason I use it for example,

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to find thin contents, to find a site with low content or with not so many content that

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Google can build a relevance to some search phrases.

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And if I can add a few things, a few words about what you're doing here with this script,

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it's very interesting because in this case, it means that you can do this directly in

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Matomo instead of having to crawl the website and to cross the data with your Matomo or

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former Google Analytics instance information.

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Yes. And you see it only for the sites which are also visited. So it's one of a big part

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in SEO audits is when you use a crawler and you have a 1 million page crawl, 1 million

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are not visited at any time. So you have only 2,000, 3,000 sites which are visited and disinformations

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about bounce rate or time on site are only measured in some analytics systems.

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So the next part is that also underrated are the events. So GR4 is moving to track all

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with events. But also in Matomo, it's not so very often, but we have it. We have events

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and we can split it into, I think, two sections. For the first time, the technical issues.

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Maybe you have a 404 site. Please don't forget to move when you have raised the error or

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see it on the page. Maybe you have a 404 page that you also triggered an event that he said,

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oh, there's a 404 error occurred. Or 500 mistakes and so on. Or no results pages if you have

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no values for the search, for the internal search. And we have events on the page side.

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So it's, for example, if your content is read. Yeah. So you also can events and events, for

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example, the scroll def or something else. You can also measure this points. Or if when

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we can read in the RTML source, for example, if a product is sold out, so it's not available,

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for example, you can send it also to as an event to Matomo and see how often does it

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appear. Yeah. And also click events. And also in this, I have a tip for you to build a big

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measuring plan because it's very important that you use, in this case, you use for SEO

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so many events you want to see. For example, when you want some arguments which you want

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to improve your SEO and you will say, it's not needed to have this read more button.

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We only need the first link. It's the title link with some relevant info for the target

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page and read more is not a very good anchor text. So you can remove it because you have

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to data and say, oh, just the title clicked a thousand times and read more button is clicked

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only 10 times. So you have more or the better SEO argument for your presentation, for your

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information, for your, for your better argument for your implementation of your SEO tactics

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or SEO improvement. Yeah. So I think it's very important. Also similar products. Yeah.

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If there is clicks on the similar products in a product page, you can see, oh, we have

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thousand product page insights and we have some, some similar products on the side, but

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nobody click it. Maybe it's not relevant enough. Maybe we should change the strategy. Maybe

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the, the, the, the, yeah, the, the, the output is not so really good. Maybe the place is

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not the right place and so on and so on. And so you can say, let us test us if it is better

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in this form or this, and you can take many of this data to improve your SEO arguments.

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So this I have for, for example, we have a carrier portal and we want to see how people

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are switching from carrier section to the normal company side. And also I can see how

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many people are switching from one point to another point and have measured this with

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the events. Yeah. And to see how the people are interacting and can say, did we need a

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normal site or did we follow the siloing navigation, for example. So it can be very helpful. The

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next part also is like the event tracking is the content tracking. Yeah. So for it's,

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for me, it's very important that I see how the headline structure is, is in the document

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and the headline structure can be good to see, or if you can use this to find non-use

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elements or for a better understanding how the site is, the navigation is on the site,

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the scroll teeth or something else. And it's in the content tracking, it's very hard for

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me and many times with my customers to implement the section. So, and this is also a good point

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that we can use the tech manager at the moment. So the tech manager also, I have the custom

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HTML and can use a script and the script does nothing else. I only get all the H2 or headline

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two format. And on this headline two format, I give the information. What is the headline

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in text? So I see every headline and I give the URL also as the content piece to Matomo.

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And when you use this script, all your headlines with the headline two format will report to

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Matomo which blog is seen or not seen. And it's very interesting because you can see,

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you have to write order on the site and you can see, for example, we have 900 page impressions

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and the navigation is seen 880 times and part of the website analysis are seen only 500

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times and so on and so on. And you can drill down and see what is, which element is all

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also seen or in the viewport. It's very interesting to see this information for a special landing

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page, for example, and help you to make your SEO better. And the next in the content tracking

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is also the footer, measure the footer. It's the best tip, I think, because everybody who

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read the content, when he read it to the end, then the footer is displayed in the viewport.

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And you can say it's not really the 100% but much part of all the users which see the content

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footer, see the footer, are reading the content to the end. And you can say I have 100 page

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impressions but only 10 users see the footer and it gives you a little bit of understanding

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how many users read this content until the end. And don't forget segments. So segments

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are a very useful part in Matomo and you can say, for example, dividing the devices, the

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goals, the channels, the user type, if new user or a queuing user. You can with the comparison

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of this, you can find more issues which can help you to make your site better. For example,

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if your site is mobile-friendly, you build a segment with the mobile users and you use

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a segment with the desktop users and make a comparison of this. And when you see all

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the usability values in the time on site or the bounce rate is very different, then you

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can see maybe it's some mobile-friendly issues or usability issues or maybe on many sites

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we have hidden content. And in the Google search essentials, it's the new declaration

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of the Google Webmaster guidelines. It's also a part in it that you say we have read the

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hidden content, yes, but we also make some relevance to it, but how many we don't know.

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But it's very interesting to see if there are difference about the mobile section and

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the desktop section. And you can see how the site will be navigation and so on parts in

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your site. So a little summary for this section, dimensions, events, and the content measurement

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can help you for your SEO decisions because you have the data and can say this is the

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reason why you have SEO arguments for your decisions or you can make things. You can

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find also potential. You can find the content. You can find something else here. You can

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find problems with the usability and so on. You have better argumentation for the implementation

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of SEO tests or something else because you have the data then you can measure these values

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in Matomo. And at last, you can also monitor your SEO measurements. So another trick, dimensions

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you use, for example, you can import. John Mark is telling you about this plugin, but

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you can take your search engine keywords to resolve the not provided solution. But on

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this you can see how many people are, for example, using the CTR. And you can change

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your title. You can change your description and see it how it works on the high traffic

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sites. And high traffic sites means that you have many page impressions. And you can see

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also if the bounce rate is going up or down where you take some changes. So I think I

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hope this was very helpful for you. It's a part of mine. And now go back to John Mark.

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Yeah, thank you, Thomas. This is indeed very interesting. When we built this presentation,

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there are many things we were discussing. And this was, yeah, all these parts are very

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interesting as it's most of the time we undervalue the Matomo or the, I mean, the analytic solution

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to proceed with SEO. And in this case, we can see that there are so many, many features

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in Matomo that can help you so much. And yeah, it was a pleasure to discuss this. By the

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way, is my sound okay? Or is there still a problem with it? Because we had a problem

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with it.

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Yes, I think it's perfect. Yes.

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Okay, cool. Thanks. And by the way, one small digression. I would like to thank Ronan Chardonnay

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because he's the one who introduced us together and said, maybe you could do some presentation

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altogether with this SEO theme. So yeah, that's great. Now let's share my screen and let's

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move on to this second part of this presentation, which is plugins.

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These plugins in Matomo are a very powerful way to get even in-depth information about

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your SEO and about many, many things. They really extend the functionalities of Matomo.

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If you take, for instance, WordPress, you can take WordPress.org and you get plugins

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on your WordPress.org, I mean, on your self-hosted WordPress. And it's the same in here. You

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can get even more functionalities with these plugins, which is something that doesn't exist

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in the Google Analytics one.

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So now let's start with custom reports. And one catch about this, the custom reports is

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a functionality which at first was already present in Google Analytics. In this case,

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in Matomo, it depends on the instance that you take. Whether it's on-premise, you have

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to pay for it, or whether it's Matomo Cloud. And in this case, it's included in your Matomo

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instance. So the custom reports are just like what you already know. I mean, they help you

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to get to cross dimensions, I mean, several dimensions and several metrics altogether

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so that you can get even more complete, comprehensive information regarding what you want to do.

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So this is what we can do here with SEO. For instance, you can try to figure out which

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page URL and page title have altogether. You can check traffic or engagement figures, KPIs

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altogether with all this stuff. And we can check this out just like quickly. I mean,

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I won't share this now because I guess it's going to shut down. You won't see my screen

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anymore. But we will, I guess, let this link here. And by the way, the link is basically

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the Matomo demo site. And if you go on Matomo demo, just search this on your favorite search

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engine and you will find the demo site of Matomo. And just go to custom reports, which

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is at the bottom of the interface. And as I said, there is a price for it. I mean, it's

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included in the cloud, but you have to pay for it if you want to get it on-premise or

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for WordPress. And one trick about that is that this custom reports, it's a small digression

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by the way, this custom reports plugin helps you get information, but it takes the data

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from the moment you have created your custom report. So if you want to get data back from

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an historical point of view, you have to use another plugin, which is called Invalid Reports.

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Here it is. And in this case, Matomo will calculate again all these reports regarding

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your historical data. The other plugin that we mentioned here is the User Flow. As practitioners

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of analytics, you obviously know this kind of plugin, I mean, this kind of functionality.

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In this case, it's a plugin. And the way we use it with SEO is that when we use it with

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a segment, it's very important to use it with a segment obviously. If you want to get your

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organic search information, you will see where people come from, and you see here in red

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the drop of people from one part of your website to another part, another part, another part.

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And this is where you can think about, okay, there is a problem with this part, and this

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is where people come from, etc. I mean, this is something that you already know if you've

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been doing analytics for a while, so I won't talk too much about it, but I would say it's

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pretty obvious. And there is another plugin that looks a bit like this. We will talk about

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this later. It's called Transition, and it looks pretty similar to it, but it goes even

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more deeper. It goes deeper into this. And the User Flow is, again, included in the Matomo

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Cloud instance, and you have to pay for it if you want, as it's a plugin, if you want

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to use it on-premise. And as I said, you have to use it with SEO organic search segments.

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And one thing we'll catch about the segments is that they are not created out of the box,

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not available out of the box when you're using Matomo. What happens is that you have to create

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them. So when you create your instance in Matomo, and here in this case, I'm talking

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to people who don't know Matomo yet and want to use it for their SEO, you have to create

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this segment, your organic segment, directly, very quickly, so that you can get information

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about your organic search traffic. Now, let's move on to another plugin, which is called

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Search Engine Keywords Performance. So this one looks like this. You have many, many tables

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and graphics and graphs, et cetera. It's a very, again, powerful tool. Thomas, you mentioned

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it before, and the point of this tool is that you will connect your Google Search Console

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or Bing Webmaster Tools or Yahoo or Yandex to Matomo. And Matomo will grab the data from

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those tools through their respective APIs and get them into your Matomo. And what is

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interesting about that is that you will get the same information than those you get into,

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for instance, Search Console, the keywords, CTR, et cetera, et cetera, given that not

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every information is available in those tools. We know that, for instance, Search Console

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doesn't show you every keyword which are used by people to access your website. But anyway,

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this is what you're going to get. And you're going to get also information about images,

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you know, on Google Images or Google Videos, for instance, as well, and also the information

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that you would get in Google Search Console regarding the Googlebot crawling accesses,

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et cetera, the errors and everything. And what is good to know is that what is good

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about this plugin is that you will keep an historical data recording of your Search Console

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directly into your Matomo instance, which is great because in this case, you can get

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like many years of a Search Console information if needed, given that you won't maybe need

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something like two years of information for two years ago. But I guess that's okay. And

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yeah, I think that's okay. But just one thing is just one catch, again, is that it does

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not allow to match visitors to request. So in this case, Matomo doesn't do that, which

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is a bit tricky somehow. But that's the way it works. So you don't get sometimes all the

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information to get everything but visits with the visitors, right? And yeah, again, it's

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included in the Matomo cloud. And it's a yeah, you have to pay for it if you want to get

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it into your instance. But it's great. In this case, the third plugin we will talk about

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is as your Web Vitals. Okay, so I'm rushing a bit in this case. So this but I think it's

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important if we if we have Q&A. So this third plugin is about to get information regarding

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your performance. You know, we talked about Web Vitals about Google putting this up to

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the front. And in this case, this is how you can measure your performance with with Matomo.

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What this plugin will do is that it will connect to your Google page speed insight API and

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gather data regarding the five top traffic relevant pages on your website. Otherwise,

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we take a lot of data regarding the API. And if you don't want this to be too heavy, you

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have to focus on the five top pages. Anyway, you can also add more pages manually to your

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instance. This is written here. It's possible to choose specific pages. And yeah, that's

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great tool. And it's a bit like what we find in screaming fraud when we want to get data

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from screaming fraud and cross cross them with Google page speed insight. And this is

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how then you that you can measure your your performances, you will get every information

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regarding your the API, etc. And all the other everything that makes your website slow and

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then you can improve the best the best pages and the top traffic driven pages. Okay. I

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don't know if somebody's got questions about this, by the way. Okay. Oh, it's fine. Yeah.

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Okay. And now let's move on to the reporting. Okay. The Matomo you have many functionalities

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to get reportings. One thing, though, it's that Matomo is not probably the yet the best

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solution to get data visualization. We have to be fair about this, I guess. But there

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are still many, many things you can do within it. And the point of this, of this part of

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the presentation is to show you the native reports, data visualization tools that you

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get and also the the other functionalities and plug in data visualization functionalities

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as well. Okay, bye. At first, we can mention the segments. We talked about this many times.

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These slides just to show you how to create a segment with the organic search in Matomo.

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You have to choose the channel type and go to search. And this is how you're going to

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get your organic search like you used to do in previous in previous analytic tools. Then

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there is the acquisition channels. In this case, you can get just like you used to do

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in all the solutions, the acquisition channels being spread around and taken apart. I mean,

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breaking, sorry, broken down in depending if it's search engine, direct traffic, etc.

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referrals, etc. And which is it's something that is obviously important when you want

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to measure your SEO performances compared to the other channels, which are driving traffic

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to your website. There's also what I mentioned before, the transitions, the transitions are

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a way to get information regarding where people come from, where people come from on your

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website. I mean, the incoming traffic regarding the different channels. And you can see where

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how many people have stayed on the website and where they went and how many have went.

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I've quit your website on certain pages. And this is it's very malleable. I mean, you can

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change the page URL, the URL, the titles, etc. and see where people come from, from

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certain search engines and then go to certain pages, etc. All right. I'm hurrying up. It's

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almost done. We also get, just like in Google Analytics, the site search. It's a relevant

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tool to get information about what people are interested in and are looking for on your

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website. And again, you can get all this information here, like all the terms they've been looking

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for and on which page. And there are also other tools that you can use to see your data.

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In this case, you have the landing page report. It's something that I use a lot when I do

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SEO audit, because in this case, you can get the landing pages where people arrive on which

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page they arrive on your website. And it's something you can find again in Matomo. There

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is duplicate title. Again, you can see this and see if you have any problems with the

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titles. And this goes, again, with the parts that Tomas mentioned before and about the

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H1, 2, etc. It's everything in here is complimentary to get your technical SEO proper. There are

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also Google Search Console information, as we mentioned before in the search engine keywords

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performance plugin and SEO Web Vitals, again, in this. You can get as well to make something

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very practical, broken links or 404 or 500 errors on your website using exactly the search

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engine keywords performance plugin in the crawl errors. And in this case, we have the

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screenshot of the demo site of Matomo, where you can see that you can get all these 404

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errors on the website. And that's great, because in this case, you can quickly wear there.

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And finally, the data export. And it's very important to mention that Matomo has extensive

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or comprehensive data export features. In this case, you can export your information

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with as CSV files or CSV for Excel, XML, but also JSON, HTML, RSS. Yeah, RSS looks pretty

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cool because you can get information on the web page. I mean, using a plugin on RSS client,

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for instance. And you can do many, many things. And obviously, it's very important to do that.

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I mean, to export your data into your own tools. And in this case, if you export data

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on your own in a spreadsheet, it's obvious that you have to manage them a bit. It's like

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what you get from other tools. And you have to make sure that you have to change a bit

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the layout of the information to make them more relevant, to change the colors, delete

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certain columns, just like you would do in Screaming Frog or maybe with Google Analytics.

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And you also have to change the average time spent. Because, for instance, in this case,

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this time is measured in seconds. So you have to do some calculations to get it in minutes

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by the time. You can also export your data to Data Studio, which is very important. We

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have customers who are very data-driven. I mean, they use Data Studio a lot. By the way,

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the name has changed a few days ago. And now, OK, anyway, there is a plugin for that. You

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have to pay for it every month. And you can give them your data from Matomo into Data

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Studio. It's important. You can also use spreadsheets like Google Sheets, for instance, or LibreOffice

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Calc to get data. But I will mention this here directly with the API. And there are

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also dedicated dashboards in Matomo. It's a very important feature. And in this case,

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you can get all the data you want to measure, especially for your SEO, and compare the bounce

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rates, et cetera, the evolution, where people are coming from, through widgets that you

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can get into your Matomo. And I'm hurrying up again about this stuff. Yeah, a few insights

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to create your dashboards here. Well, you have to create general dashboards and also

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data-driven SEO dashboards in this case. And yeah, that's pretty obvious. And more functionalities.

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Well, here, in this case, we have covered only a few functionalities of Matomo regarding

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your SEO. And what's important to know is that you have no sampling in Matomo unless

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you need it in very specific situations. But by default, you have all the data you need

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to carry in your calculations. You also get your own data. It's your own data, which is

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very, very important to me, so that you can get them, and keep them, and do whatever you

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want with it. And you can also draw information from Universal

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Analytics. You can get them from Universal Analytics into Matomo to get your historical

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data. You won't get everything, but it's good to mention that you can do that. And the last

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thing is that you can also use the log import feature. I will give a presentation in 15

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minutes on this same channel. And it's also something that is interesting from an SEO

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perspective. OK, so sorry. Thank you. Any question? After we are a bit late, but that's

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OK. OK. Thank you very much, Thomas and Hedger

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Ma. Can you hear me? Yes, yes, yes.

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OK, great. I'm currently looking at the chat to see if there's any questions from the audience.

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I wrote nine of them, so I'm just going to ask them to you quickly, even though on the

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chat it's true that we already think about potential. And so I really would like to thank

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what's more the Matomo community for playing the game and answering to the questions of

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the different people. So the first question is, but you somehow answered it within the

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conferences. Are you using metadata such as the word numbers per page by using custom

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dimension to analyze SEO? So you already answered to it, so to say. But sorry for this question.

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Do you do it for real with your client? OK, that's that's my question, because from what

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we could see from the outside, it's like it means in terms of database, it means a new

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call, every new page which is loaded. So let's imagine that we collect metadata, the number

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of words on the page and so on and so on. We may have actually too much data collected

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to Matomo that we were not collecting before, or even some additional scripts which are

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running in the background and making the pages slow to load. I just like to know your position

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about this. I can answer. I think it's my part. No, it's I think it's not a hard load

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because the whole dimensional thing is tracked before. You set the track page view to Matomo.

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So you can collect the data and send it with a stack to Matomo at one time. And I think,

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for example, to get the main content words, it's a millisecond procedure which are taken.

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But it maybe makes sense that when you use the tech manage, you can also switching this

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and can say I only sent this tracker for partial size or partial size or for a side region

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or something else when the load is too heavy. So you can decide to change in the trigger,

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for example, only on Wednesday or something else. So you can reduce the, but it's important

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that you measure this data to see you make zero tests because why it's important. In

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many cases, it's my problem. I have so many feelings in my stomach and say, oh, no, that's

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a bad side or that's a bad idea to make this. And with the data you measure with Matomo,

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you can say, okay, we can test it. We change the title, we change the headlines, we replace

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this part of site and so on. And for me, it's very, I lost the screaming frog, but it's

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only a problem because Google can only measure these values for my site when the sites are

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also with it. So when you say cross and say this page is very low, but it's no value site,

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nobody with it decides, I think it's not a really bad, really, really great problem for

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your site. When you have 5 million sites and you have only 2000, it's more important that

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you get, for example, the web hotels for this with the sites to bring it up. Yeah. And not

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for the thin content sites or structure sites, which you have on the site.

390
00:43:10,360 --> 00:43:19,360
Okay. Perfect. Thank you, Romain. Sure. I still have eight questions left. Next question

391
00:43:19,360 --> 00:43:24,360
is about, do you have any solutions when it comes to measure the number of backlinks pointing

392
00:43:24,360 --> 00:43:30,480
to a specific domain in order to store this value within Matomo? So I get that you get

393
00:43:30,480 --> 00:43:35,360
the sense of the question is that we can get the number of referrals, but when it comes

394
00:43:35,360 --> 00:43:40,360
to backlinks, so to say, adding a link pointing to a website, those are collected by third

395
00:43:40,360 --> 00:43:46,120
party services such as Google Search Console or SEMrush or whatever. And have you ever

396
00:43:46,120 --> 00:43:50,640
heard of a solution or have you ever thought about the solution in order to store this

397
00:43:50,640 --> 00:43:59,240
data within the database as a plugin or whatever? Yes. I also, another baby, I learned in 20

398
00:43:59,240 --> 00:44:08,720
years of SEO that the best backlinks are backlinks with real users. So my tip on this is build

399
00:44:08,720 --> 00:44:18,040
a segment with the entry page of which site you will see. And you can say entry page contains,

400
00:44:18,040 --> 00:44:26,040
for example, the site or is the site and then go onto referrals and we'll see all this referral

401
00:44:26,040 --> 00:44:35,400
information about which sites. The problem is that the Chrome browser, for example, didn't

402
00:44:35,400 --> 00:44:43,120
give you the information for the detailed site, which the backlink is stored. So the

403
00:44:43,120 --> 00:44:48,340
problem is that we can, many times we get only the domain name. That's the problem.

404
00:44:48,340 --> 00:44:54,280
So I think Matomo and also Google Analytics or other tools has a problem that the browsers

405
00:44:54,280 --> 00:45:04,160
are not sharing this information anymore in this detailed data. So I think the best alternatives

406
00:45:04,160 --> 00:45:12,760
are majestic SEO, Aharef and so on. And you can combine the sites and see which sites

407
00:45:12,760 --> 00:45:22,080
are visited and which backlinks are bringing you no visitors. Yeah, I totally agree. These

408
00:45:22,080 --> 00:45:28,200
aren't dedicated tools for that purpose. And they have a lot of financial means and technical

409
00:45:28,200 --> 00:45:34,680
means to gather that. So yeah, obviously, you have to use those external tools. I haven't

410
00:45:34,680 --> 00:45:42,480
found anything yet that can match this. Okay, sorry. Just a silly, loud talk, but couldn't

411
00:45:42,480 --> 00:45:48,040
we imagine a custom dimension at the referral level? I mean, the fact that so as the action

412
00:45:48,040 --> 00:45:52,040
level or visit level, we would have it at the referral level on which we could send

413
00:45:52,040 --> 00:45:58,480
different values, just the authority of the link, such as the trust level or that kind

414
00:45:58,480 --> 00:46:05,360
of thing. Sounds actually interesting. That was just a silly thought, but I was thinking

415
00:46:05,360 --> 00:46:12,160
that, okay, maybe, maybe, okay. Next question is about, in your presentation, you showed

416
00:46:12,160 --> 00:46:19,320
it was possible to measure 500 error messages, which are several ones. And I wanted to know

417
00:46:19,320 --> 00:46:25,680
if the way you measure it is by log import, or do you use another method? And if it's

418
00:46:25,680 --> 00:46:31,240
another method, how do you do so? Because it seems like super complicated to implement

419
00:46:31,240 --> 00:46:37,920
compared to measuring another front page. Yes, the easiest way is on a pepcheap world.

420
00:46:37,920 --> 00:46:44,840
When you have a pepcheap web server, you can say the hearty access, you can say, for example,

421
00:46:44,840 --> 00:46:52,320
error document 500, and you can give error site to the CMS. And on this CMS site, it

422
00:46:52,320 --> 00:46:59,280
can play in heart email, and you can integrate the source, the tracking code into it. That's

423
00:46:59,280 --> 00:47:06,440
the easiest way to measure the 500 sites. Wow, super clear. Thank you. Next question

424
00:47:06,440 --> 00:47:14,000
is, is there any improvement you wish Matomo to have in order to analyze better SEO? So

425
00:47:14,000 --> 00:47:19,280
you show us SEO Web Vitals, which is like the last plugin that the Matomo team developed.

426
00:47:19,280 --> 00:47:26,000
But are there any room for improvement that you can see for SEO?

427
00:47:26,000 --> 00:47:32,840
Well, yes, but maybe not directly into Matomo. What I wish could be done is that we can have

428
00:47:32,840 --> 00:47:41,600
access, I mean, tools like SEMrush or Screaming Frog could get you an access to Matomo, so

429
00:47:41,600 --> 00:47:46,200
that you can cross your Matomo instance data with SEMrush, just like you do with Google

430
00:47:46,200 --> 00:47:50,960
Analytics right now, or with Screaming Frog, by the way. I've sent them a few tweets about

431
00:47:50,960 --> 00:47:56,640
that. And yeah, they said they're interested, but yeah, I guess it takes time to develop

432
00:47:56,640 --> 00:48:02,560
this kind of feature. And no worries, guys, by the way. And yeah, this is what I think

433
00:48:02,560 --> 00:48:08,400
could be great, that we can get all the kind of access we had before with these kind of

434
00:48:08,400 --> 00:48:10,400
tools. Yeah, directly into Matomo.

435
00:48:10,400 --> 00:48:17,120
Okay, so it will be more like an API discussing with SEMrush, for example, just exporting

436
00:48:17,120 --> 00:48:23,880
some configuration we made in SEMrush in order to get the less data for competitors or the

437
00:48:23,880 --> 00:48:25,920
list of the backlinks, that kind of thing.

438
00:48:25,920 --> 00:48:31,560
It goes in both directions. I mean, to get the first thing is that when you connect to

439
00:48:31,560 --> 00:48:38,320
your SEMrush account and create a project that you can get, you can connect your SEMrush

440
00:48:38,320 --> 00:48:44,160
project to your Matomo instance, so that your traffic data goes into SEMrush and you can

441
00:48:44,160 --> 00:48:50,320
compare things. And also that you can get all as well data from SEMrush into Matomo.

442
00:48:50,320 --> 00:48:56,200
But this is about developing plugins. And yeah, it takes time and money.

443
00:48:56,200 --> 00:49:01,640
Okay. Next question is more linked to what you just said, Jean-Marc. Do you identify

444
00:49:01,640 --> 00:49:08,640
potential bridges between bots such as Screaming Frog and Matomo in order to populate Matomo

445
00:49:08,640 --> 00:49:14,720
with some data? I'm mostly thinking of the number of pages listed in Matomo might be

446
00:49:14,720 --> 00:49:20,000
different for the number of pages that we really have on the website. And yeah, do you

447
00:49:20,000 --> 00:49:24,520
identify possibility here? Maybe you can tell us a bit more about what you discussed with

448
00:49:24,520 --> 00:49:27,520
Screaming Frog though.

449
00:49:27,520 --> 00:49:35,160
Yeah. Okay. So in five minutes, I'm going to do the other section. But yeah, but I see

450
00:49:35,160 --> 00:49:42,160
yes, about the Screaming Frog. Not too sure. Yeah, not too sure about that actually.

451
00:49:42,160 --> 00:49:45,160
Yeah. No, no, no worries.

452
00:49:45,160 --> 00:49:54,160
That's how good bots are. Matomo is actual is a bot tracking prevention. It's also there

453
00:49:54,160 --> 00:50:00,680
you can spam reference and you have all those functions also plug in for the port tracker,

454
00:50:00,680 --> 00:50:09,160
which only working. But if JavaScript is disabled, for example, many bots have no JavaScript,

455
00:50:09,160 --> 00:50:18,760
but this bots which have JavaScript and very good implemented, you cannot see if it is

456
00:50:18,760 --> 00:50:24,640
a bot or not. You can see it on your actions in the, in the, in the visitor log, for example,

457
00:50:24,640 --> 00:50:34,560
that the bot is really plump calling every new file every second, for example, and you

458
00:50:34,560 --> 00:50:38,960
can whistle segments, you can say, okay, this information, then.

459
00:50:38,960 --> 00:50:43,360
Okay. Yes. Yeah. What I wanted to say, sorry, I was focusing on the other position just

460
00:50:43,360 --> 00:50:49,880
before that. So I didn't say anyway. And yeah, that's a that's one part. But the other thing

461
00:50:49,880 --> 00:50:55,480
you can do is again to import data from your logs, and you can get this information you

462
00:50:55,480 --> 00:50:56,480
want.

463
00:50:56,480 --> 00:50:57,480
Okay.

464
00:50:57,480 --> 00:51:04,520
A quick one for Thomas is knowing Matomo is a key success factor when it comes to sell

465
00:51:04,520 --> 00:51:07,520
SEO services in Germany.

466
00:51:07,520 --> 00:51:15,320
Sorry, I understand it. Let's let's say that you are providing SEO services in Germany

467
00:51:15,320 --> 00:51:22,360
is having some knowledge in terms of analyzing data with Matomo is a key success factor to

468
00:51:22,360 --> 00:51:28,280
win a contract. Or do most of companies in Germany, they don't care. Either you use Matomo

469
00:51:28,280 --> 00:51:35,040
or Google Analytics. And if you are not a Matomo expert, it doesn't really matter.

470
00:51:35,040 --> 00:51:43,160
That's a difficult question, because we see that more and more shops, for example, switching

471
00:51:43,160 --> 00:51:50,200
to Matomo I have in Germany, I have, for example, Siemens, VB, it's big, big brands, which are

472
00:51:50,200 --> 00:51:58,200
switching to Matomo. And so also e commerce shops, and Red Bull is also moving to Matomo

473
00:51:58,200 --> 00:52:07,360
and so on. And when you know Google Analytics, you find very easily some statistics in Matomo

474
00:52:07,360 --> 00:52:08,360
also.

475
00:52:08,360 --> 00:52:15,840
And I think for reporting, it's very interesting, because GR4 is standing out next year. And

476
00:52:15,840 --> 00:52:20,960
we don't have a bounce rate, for example, in GRV at the moment, maybe they implemented,

477
00:52:20,960 --> 00:52:27,360
but say they plan to organize all those events. But you have a bounce rate, you have to page

478
00:52:27,360 --> 00:52:35,400
overview, what you see is every URL in Google Analytics and see how many side impressions

479
00:52:35,400 --> 00:52:42,000
I have. And this is removing in Google Analytics fall. And so you have with Matomo alternatives

480
00:52:42,000 --> 00:52:51,600
that you can see your old reports, which you can give it more. And I think it's, it's more

481
00:52:51,600 --> 00:53:00,440
and more agencies in Germany are setting up a Matomo and also work with this. In Germany,

482
00:53:00,440 --> 00:53:09,120
it's also some good, some big seminar, one to one, but it's also from Alexander Hollis,

483
00:53:09,120 --> 00:53:18,480
it's a very big training courses, which is also Google Analytics. And they set up with

484
00:53:18,480 --> 00:53:23,400
me a Matomo solution for this.

485
00:53:23,400 --> 00:53:32,120
Okay, guys, I have been pinged many times on the chat in order to close the discussion.

486
00:53:32,120 --> 00:53:38,760
I really hope, first of all, thank you very much. Thank you very much for suggesting this

487
00:53:38,760 --> 00:53:46,800
presentation to do it in duo. So the different nationalities coming together, sharing expertise,

488
00:53:46,800 --> 00:53:52,120
that's really great. And also maybe next year, we could find you for the V2 of this conference

489
00:53:52,120 --> 00:53:58,120
or maybe addressing the search engine dotizing part, because it's true that could be as well

490
00:53:58,120 --> 00:54:04,000
subject to another big talk. We would like to thank you on small and all the best remark

491
00:54:04,000 --> 00:54:13,000
for your next talk. Close the room now. All the best. I invite you to answer the remaining

492
00:54:13,000 --> 00:54:15,920
questions on the chat. Have a great afternoon. Bye.

493
00:54:15,920 --> 00:54:20,080
Thank you. Bye. See you. Good luck, Mark.