1 00:00:00,000 --> 00:00:15,000 Exactly, then it starts now. Welcome to the Matomo Compact Workshop. 2 00:00:15,000 --> 00:00:21,000 Maybe for a very short time. What do you expect today? You may have already read it in the description. 3 00:00:21,000 --> 00:00:25,000 So I'll just give you a quick look at the Matomo reports. 4 00:00:25,000 --> 00:00:32,000 Just a brief basic understanding of the individual metrics. What do you find? Where? How can I evaluate what? 5 00:00:32,000 --> 00:00:38,000 We'll take a look at the search log, the behavior reports and the acquisition reports. 6 00:00:38,000 --> 00:00:49,000 Maybe just a quick thing about myself. So I'm Thomas Schernek, I'm a senior SEO and web analyst at an agency in Salzburg and also self-employed. 7 00:00:49,000 --> 00:01:00,000 At the same time, in the Matomo universe, I tried to make a few YouTube videos on the topic of Matomo in German with my head. 8 00:01:00,000 --> 00:01:04,000 And if you have any questions, please feel free to chat in the big blue button. 9 00:01:04,000 --> 00:01:14,000 You can also mute the questions if there is anything or you want to ask something in the current report. 10 00:01:14,000 --> 00:01:23,000 So we can do a quick Q&A session afterwards. Or you can just ask like this. 11 00:01:23,000 --> 00:01:30,000 Or you can just write it later, either in here or just via LinkedIn. That works pretty well too. 12 00:01:30,000 --> 00:01:41,000 Then we'll get started. Exactly. How we're going to do that today is we're going to take a look at the Matomo demo page. 13 00:01:41,000 --> 00:01:47,000 If you go to the demo.matomo.cloud, you can take a look at the Matomo Cloud version. 14 00:01:47,000 --> 00:01:52,000 So take a look at the demo. There are demo data in there from a fictitious site. 15 00:01:52,000 --> 00:01:58,000 Maybe if you now have On-Premise, so you have installed it yourself, 16 00:01:58,000 --> 00:02:07,000 then it will probably only look like this if you have only installed the most common plugins or just that is the basic installation. 17 00:02:07,000 --> 00:02:11,000 We're just going to take a look at the demo page now. 18 00:02:11,000 --> 00:02:17,000 So here are also mostly more plugins installed, which maybe one or the other doesn't have on it. 19 00:02:17,000 --> 00:02:22,000 But that's the version you have when you use, for example, Matomo Cloud. 20 00:02:22,000 --> 00:02:29,000 So we go in and what you see first, so up here is the normal website selection. 21 00:02:29,000 --> 00:02:36,000 So we have different pages that you can select here and depending on that, the complete one changes here. 22 00:02:36,000 --> 00:02:40,000 It's similar, I'll tell you now. Maybe one comes from Google Analytics. 23 00:02:40,000 --> 00:02:48,000 It's similar to the Analytics data views or properties that you can select here. 24 00:02:48,000 --> 00:02:53,000 The second one is the date picker. Now I have selected the current day today. 25 00:02:53,000 --> 00:03:00,000 I can also go here on a weekly basis. You can already notice that complete lines are marked here. 26 00:03:00,000 --> 00:03:05,000 Or let's just take a look at the month of October. 27 00:03:05,000 --> 00:03:14,000 Up here there are the segments. So you can segment in Matomo, just like you have segments in Analytics. 28 00:03:14,000 --> 00:03:20,000 There are already a few pre-made segments. At the very beginning you have the one that everyone uses. 29 00:03:20,000 --> 00:03:28,000 That's just unfiltered. I'll show you the segments themselves very briefly on the other one. 30 00:03:28,000 --> 00:03:33,000 Here you have the option, for example, I have already set up organic search here. 31 00:03:33,000 --> 00:03:37,000 That means the channel type corresponds to, for example, search. 32 00:03:37,000 --> 00:03:42,000 And you can just save and take over that. Click. 33 00:03:42,000 --> 00:03:49,000 The whole thing is so that it takes a while at Matomo Cloud until everything is completely processed, 34 00:03:49,000 --> 00:03:52,000 until it can be displayed. 35 00:03:52,000 --> 00:03:57,000 Here we already have something, for example, that means NZ visitors. 36 00:03:57,000 --> 00:04:05,000 These are visitors from New Zealand. I can now simply select them here, for example. 37 00:04:05,000 --> 00:04:08,000 If I just go up here, then it's completely selected. 38 00:04:08,000 --> 00:04:13,000 You can already see that the visitor card is now changing to New Zealand. 39 00:04:13,000 --> 00:04:20,000 If you have the opportunity to compare all the segments together, 40 00:04:20,000 --> 00:04:26,000 then you don't go directly to the segment title, but go to this comparison symbol here. 41 00:04:26,000 --> 00:04:33,000 And so you have compared all the visitors to the visitors from New Zealand. 42 00:04:33,000 --> 00:04:40,000 Unfortunately, you can't see much here, because the visitors don't make that much of the total visitors. 43 00:04:40,000 --> 00:04:46,000 Of course, you can also customize this dashboard. That means it's not fixed. 44 00:04:46,000 --> 00:04:52,000 I have the option to simply place each widget, these are individual widgets, 45 00:04:52,000 --> 00:04:56,000 here somewhere else, for example here on the right. 46 00:04:56,000 --> 00:05:01,000 And then you can already see what you have on every Blanco dashboard. 47 00:05:01,000 --> 00:05:06,000 You always have such a nice welcome screen where you are greeted. 48 00:05:06,000 --> 00:05:13,000 You can take a look at that. This is always the first thing I close later. 49 00:05:13,000 --> 00:05:16,000 Actually, you don't need it anymore. You can simply click away here, 50 00:05:16,000 --> 00:05:22,000 confirm briefly that you actually want to take it away now, and then that's it. 51 00:05:22,000 --> 00:05:27,000 If you now say, okay, I'm going to have a report here, that's not a problem. 52 00:05:27,000 --> 00:05:34,000 Here, when you click on it, you have the option to add widgets, different widgets. 53 00:05:34,000 --> 00:05:38,000 And the whole thing is just as integrated as exactly the left tree. 54 00:05:38,000 --> 00:05:41,000 So you have this left menu tree here. 55 00:05:41,000 --> 00:05:46,000 Just like here, you also have the different values. Let's take a closer look. 56 00:05:46,000 --> 00:05:53,000 I would now be interested and would like to know, let's take a quick look, 57 00:05:53,000 --> 00:05:59,000 which websites the users come to on my page. 58 00:05:59,000 --> 00:06:03,000 Then I have the option here that I have inserted the widget right away 59 00:06:03,000 --> 00:06:11,000 and you can see here that diveadvisor.com, for example, brings the most visitors. 60 00:06:11,000 --> 00:06:14,000 You can customize everything here. 61 00:06:14,000 --> 00:06:18,000 You also have the option to add this dashboard or several dashboards. 62 00:06:18,000 --> 00:06:23,000 You can simply find that down here, for example, change the dashboard layout 63 00:06:23,000 --> 00:06:27,000 or you can also add a new dashboard. 64 00:06:27,000 --> 00:06:33,000 Unfortunately, I have to go back to the other demo dashboard, because in the demo, 65 00:06:33,000 --> 00:06:36,000 you have to know, you can look at a lot of things. 66 00:06:36,000 --> 00:06:38,000 You actually have view access. 67 00:06:38,000 --> 00:06:43,000 But you can't change a lot, for example, in the demo dashboard. 68 00:06:43,000 --> 00:06:45,000 It's just for looking. 69 00:06:45,000 --> 00:06:51,000 And here, for example, you could also create a new dashboard, just enter the name. 70 00:06:51,000 --> 00:06:57,000 And then you have the option, for example, to add the split layout. 71 00:06:57,000 --> 00:07:00,000 Exactly, add the widgets quickly. 72 00:07:00,000 --> 00:07:03,000 And then you have the option. 73 00:07:03,000 --> 00:07:07,000 Let's add it here for a moment. 74 00:07:07,000 --> 00:07:12,000 Exactly, of course, you also have the option to change the split layout. 75 00:07:12,000 --> 00:07:18,000 So that you say, okay, the layout is too strange for me, three splits. 76 00:07:18,000 --> 00:07:22,000 If I have that once, because I just have very few widgets, 77 00:07:22,000 --> 00:07:26,000 then I can do it very easily here. 78 00:07:26,000 --> 00:07:33,000 That would be it in the area of the dashboards that we have here. 79 00:07:33,000 --> 00:07:36,000 So you can add different dashboards here. 80 00:07:36,000 --> 00:07:39,000 We'll just look at a report. 81 00:07:39,000 --> 00:07:44,000 That would be the visitor tab, which is always very nice with Matomo. 82 00:07:44,000 --> 00:07:49,000 It's probably the case with Google Analytics, that actually the most important metrics, 83 00:07:49,000 --> 00:07:52,000 which we list under the reports, for example the visitors, 84 00:07:52,000 --> 00:07:57,000 i.e. the properties of the visitors, that you just have them together here. 85 00:07:57,000 --> 00:08:00,000 And the most important metrics are simply listed here. 86 00:08:00,000 --> 00:08:05,000 And then you can go deeper into the detail later. 87 00:08:05,000 --> 00:08:11,000 Here we have the graphs of the last visitors on the website itself. 88 00:08:11,000 --> 00:08:17,000 You also have the option to change the metrics in addition to a line chart. 89 00:08:17,000 --> 00:08:21,000 So if you say, okay, I'm not interested in the visitors right now, 90 00:08:21,000 --> 00:08:23,000 I would like to have the pages. 91 00:08:23,000 --> 00:08:25,000 Then I just select them. 92 00:08:25,000 --> 00:08:30,000 Then they will be compared, for example, or I tick off the visitors, for example. 93 00:08:30,000 --> 00:08:36,000 Then you can just see the comparison of all the data you have here. 94 00:08:36,000 --> 00:08:40,000 You can also export all the data. 95 00:08:40,000 --> 00:08:44,000 Here there is another button at the bottom where it says, 96 00:08:44,000 --> 00:08:47,000 okay, I want to export the data to another format. 97 00:08:47,000 --> 00:08:49,000 Here it is always quite good. 98 00:08:49,000 --> 00:08:53,000 So if you make reports or the like, 99 00:08:53,000 --> 00:08:58,000 I usually use TSV, i.e. also in Excel a good format 100 00:08:58,000 --> 00:09:02,000 and I usually get all as a drawing limit. 101 00:09:02,000 --> 00:09:04,000 You can export that. 102 00:09:04,000 --> 00:09:09,000 If you need it theoretically more often, or if you want, for example, 103 00:09:09,000 --> 00:09:12,000 you can import it into a Google Data Studio. 104 00:09:12,000 --> 00:09:17,000 This may also be possible through an API or an interface. 105 00:09:17,000 --> 00:09:20,000 Then you have different other formats, such as JSON, 106 00:09:20,000 --> 00:09:23,000 and you can display an export URL. 107 00:09:23,000 --> 00:09:29,000 That means every time it is called, you can export this report here. 108 00:09:29,000 --> 00:09:34,000 What I need for that is an API token that you can create 109 00:09:34,000 --> 00:09:37,000 so that you can read the data. 110 00:09:37,000 --> 00:09:38,000 Why do I have to do that? 111 00:09:38,000 --> 00:09:43,000 So that not everyone who calls the URL can just read my data at the same time, 112 00:09:43,000 --> 00:09:46,000 but you just need a key for it. 113 00:09:48,000 --> 00:09:52,000 The possibility, if you can do that graphically, 114 00:09:52,000 --> 00:09:55,000 you can do a screenshot on the one hand, 115 00:09:55,000 --> 00:09:59,000 but the possibility of pulling an export image with Matomo 116 00:09:59,000 --> 00:10:02,000 or simply saving with the right mouse button 117 00:10:02,000 --> 00:10:06,000 is also a nice feature you have here. 118 00:10:06,000 --> 00:10:11,000 Maybe some of you have already noticed all these text boxes. 119 00:10:11,000 --> 00:10:14,000 These are all the comments you have here. 120 00:10:14,000 --> 00:10:18,000 So if you go here and say, for example, I have relaunched a website, 121 00:10:18,000 --> 00:10:22,000 then I can just leave a comment. 122 00:10:22,000 --> 00:10:27,000 Then I may just have information and say, okay, what happened there? 123 00:10:27,000 --> 00:10:33,000 Why is there a really big drop in the side views, 124 00:10:33,000 --> 00:10:35,000 almost half down? 125 00:10:35,000 --> 00:10:39,000 Then I can just take a look at it if I want to. 126 00:10:43,000 --> 00:10:46,000 Exactly, there are all the data and here are the most important metrics. 127 00:10:46,000 --> 00:10:48,000 Let's just take a look at them. 128 00:10:51,000 --> 00:10:57,000 What is very cool in Matomo and what you actually pull through Matomo 129 00:10:57,000 --> 00:11:00,000 is this visitor log. 130 00:11:00,000 --> 00:11:06,000 In theory, I can just pull out every user and take a look at it in detail. 131 00:11:06,000 --> 00:11:11,000 I think this visitor log is very, very good 132 00:11:11,000 --> 00:11:17,000 because I have detailed information about the user in here 133 00:11:17,000 --> 00:11:20,000 and I can also see what he is doing exactly. 134 00:11:20,000 --> 00:11:28,000 What he is doing exactly, I'll show you on the other side here in this area. 135 00:11:28,000 --> 00:11:32,000 I now have the option to see on the one hand where the user comes from. 136 00:11:32,000 --> 00:11:39,000 Here the IP address is anonymized depending on what settings you have given here 137 00:11:39,000 --> 00:11:46,000 and I can also see the device, operating system and how he came to my website. 138 00:11:46,000 --> 00:11:51,000 Here you can see the campaign is PPC, Pay Per Click. 139 00:11:51,000 --> 00:11:54,000 How did this happen or how can you do this? 140 00:11:54,000 --> 00:11:58,000 This is actually quite good with Matomo. There is also Google Analytics, 141 00:11:58,000 --> 00:12:02,000 for example the URL image, so that I can simply overwrite various things 142 00:12:02,000 --> 00:12:04,000 such as the source and the medium. 143 00:12:04,000 --> 00:12:09,000 So here, for example, the source Google Ads has simply been overwritten 144 00:12:09,000 --> 00:12:14,000 and the medium is CPC, so Pay Per Click, 145 00:12:14,000 --> 00:12:19,000 and it is simply a Google Ads ad over which the user came here. 146 00:12:19,000 --> 00:12:24,000 For example, here the Avengers Playing Cards is simply the first entry point 147 00:12:24,000 --> 00:12:26,000 and then you can just see quite well. 148 00:12:26,000 --> 00:12:30,000 He just clicked through all the pages, 149 00:12:30,000 --> 00:12:36,000 got stuck with one product and then simply got out again. 150 00:12:36,000 --> 00:12:42,000 There are also, for example, direct access here in this area 151 00:12:42,000 --> 00:12:47,000 or maybe also access to other search engines such as Ecosia 152 00:12:47,000 --> 00:12:51,000 and this feature, I just think it's really very good, 153 00:12:51,000 --> 00:12:54,000 because you can see everything in detail very well. 154 00:12:54,000 --> 00:12:58,000 If you now also click on the visitor profile, 155 00:12:58,000 --> 00:13:00,000 you still have the opportunity to look. 156 00:13:00,000 --> 00:13:05,000 This is not the case when the user, for example, 157 00:13:05,000 --> 00:13:07,000 has come to the page more often. 158 00:13:07,000 --> 00:13:09,000 Let's take a quick look. 159 00:13:09,000 --> 00:13:12,000 Do we have someone here? 160 00:13:12,000 --> 00:13:18,000 Here we don't have any action, unfortunately not. 161 00:13:18,000 --> 00:13:23,000 What we have seen earlier, the user simply gets on the page 162 00:13:23,000 --> 00:13:26,000 and when a page call has taken place, 163 00:13:26,000 --> 00:13:29,000 you can see it, for example, on this folder symbol. 164 00:13:29,000 --> 00:13:33,000 There are also different categories of events 165 00:13:33,000 --> 00:13:35,000 that can simply be carried out, 166 00:13:35,000 --> 00:13:38,000 for example, an internal search. 167 00:13:38,000 --> 00:13:42,000 For example, the user simply entered FINS at the top 168 00:13:42,000 --> 00:13:45,000 or, for example, checkout form. 169 00:13:45,000 --> 00:13:48,000 So if someone has taken part in form view, 170 00:13:48,000 --> 00:13:51,000 then it is simply displayed here. 171 00:13:51,000 --> 00:13:53,000 The whole e-commerce tracking, 172 00:13:53,000 --> 00:13:58,000 so if a warning box that was filled before was simply broken down 173 00:13:58,000 --> 00:14:00,000 and events. 174 00:14:00,000 --> 00:14:04,000 So events are actually almost the same as with Google Analytics. 175 00:14:04,000 --> 00:14:09,000 You can also send additional data to Matomo itself, 176 00:14:09,000 --> 00:14:13,000 which you can then select all of them later. 177 00:14:13,000 --> 00:14:16,000 So. 178 00:14:16,000 --> 00:14:18,000 Then let's just look further. 179 00:14:18,000 --> 00:14:21,000 Well, the real-time report is always very nice. 180 00:14:21,000 --> 00:14:23,000 So you can always see when something comes in at the top. 181 00:14:23,000 --> 00:14:29,000 But this is not so targeted for a detailed analysis. 182 00:14:29,000 --> 00:14:32,000 The visitor card in real time is also a nice feature 183 00:14:32,000 --> 00:14:37,000 where you can just see where all the users come from on my website. 184 00:14:37,000 --> 00:14:41,000 It gets really interesting with the local report. 185 00:14:41,000 --> 00:14:45,000 Here you can see different widgets. 186 00:14:45,000 --> 00:14:49,000 For example, I can now go directly into the United States 187 00:14:49,000 --> 00:14:52,000 and with the mouse over I can then just see 188 00:14:52,000 --> 00:14:56,000 how many visitors really came from the United States. 189 00:14:56,000 --> 00:15:01,000 It then covers itself with this area here on the right. 190 00:15:01,000 --> 00:15:03,000 And now I'll show you something again. 191 00:15:03,000 --> 00:15:07,000 Here you can still see a segmented visitor log 192 00:15:07,000 --> 00:15:11,000 in all the metrics. 193 00:15:11,000 --> 00:15:14,000 This means that this visitor log, as I said earlier, 194 00:15:14,000 --> 00:15:16,000 is pulled through the whole of Matomo. 195 00:15:16,000 --> 00:15:19,000 Now I have simply filtered the visitor log 196 00:15:19,000 --> 00:15:22,000 onto the United States of America 197 00:15:22,000 --> 00:15:27,000 and can evaluate it in detail quite well. 198 00:15:27,000 --> 00:15:31,000 I don't have to segment something in detail beforehand, 199 00:15:31,000 --> 00:15:36,000 but just take the pre-made segments from Matomo, 200 00:15:36,000 --> 00:15:38,000 for example, that it is now filtered onto the land, 201 00:15:38,000 --> 00:15:43,000 take it and can then evaluate it completely. 202 00:15:43,000 --> 00:15:47,000 The tab is also very extensive, 203 00:15:47,000 --> 00:15:51,000 more extensive, I would say, like in analytics. 204 00:15:51,000 --> 00:15:55,000 So we have here next to desktop, tablet and smartphone 205 00:15:55,000 --> 00:15:58,000 we also have different other devices, 206 00:15:58,000 --> 00:16:00,000 for example game consoles, 207 00:16:00,000 --> 00:16:03,000 which for example come to the website. 208 00:16:03,000 --> 00:16:09,000 Here as a reference, for example, from Reddit directly on the website 209 00:16:09,000 --> 00:16:11,000 on a game console. 210 00:16:11,000 --> 00:16:14,000 This is also an interesting feature. 211 00:16:14,000 --> 00:16:16,000 Here you also have more information. 212 00:16:16,000 --> 00:16:22,000 Of course, device models can also be completely evaluated here. 213 00:16:22,000 --> 00:16:25,000 The brands, depending on whether they manage to do it or not, 214 00:16:25,000 --> 00:16:28,000 so if it is unknown, then there is simply no 215 00:16:28,000 --> 00:16:31,000 allocation in Matomo in this area, 216 00:16:31,000 --> 00:16:36,000 which is also quite good for responsive design. 217 00:16:36,000 --> 00:16:38,000 You can also take a look here, 218 00:16:38,000 --> 00:16:41,000 how many users are accessing, with which resolution, 219 00:16:41,000 --> 00:16:45,000 this is actually a very good metric. 220 00:16:45,000 --> 00:16:48,000 Software, which is probably now only there 221 00:16:48,000 --> 00:16:50,000 so that you can just take a look 222 00:16:50,000 --> 00:16:54,000 at what kind of browser support I have to offer as a website operator. 223 00:16:54,000 --> 00:16:56,000 Do I still have to go there and say, 224 00:16:56,000 --> 00:16:58,000 okay, I have the Internet Explorer, 225 00:16:58,000 --> 00:17:03,000 do I still have to offer an older version? 226 00:17:03,000 --> 00:17:07,000 This is a nice feature. 227 00:17:07,000 --> 00:17:10,000 The times, there are always two things. 228 00:17:10,000 --> 00:17:12,000 There is simply the visit to local time, 229 00:17:12,000 --> 00:17:15,000 that is, let's assume my server is now in New York 230 00:17:15,000 --> 00:17:20,000 and I arrive at 8 o'clock Central European Summer Time, 231 00:17:20,000 --> 00:17:23,000 then I would probably be tracked in here. 232 00:17:23,000 --> 00:17:26,000 The server time can be completely different, 233 00:17:26,000 --> 00:17:27,000 for example here. 234 00:17:27,000 --> 00:17:30,000 This is actually very useful when you say, 235 00:17:30,000 --> 00:17:34,000 okay, you have a high server load in several time zones, 236 00:17:34,000 --> 00:17:35,000 maybe then combined. 237 00:17:35,000 --> 00:17:38,000 That means, okay, in the morning I have a lot of traffic 238 00:17:38,000 --> 00:17:41,000 and in the evening I have a lot of traffic for the server 239 00:17:41,000 --> 00:17:43,000 in different time zones, for example, 240 00:17:43,000 --> 00:17:46,000 then built-in traffic to server time. 241 00:17:46,000 --> 00:17:49,000 So that's always the time when the user looks at the page 242 00:17:49,000 --> 00:17:52,000 and that's where the server has the location 243 00:17:52,000 --> 00:17:57,000 and where the call is generated. 244 00:17:57,000 --> 00:18:02,000 If you, for example, are a website operator 245 00:18:02,000 --> 00:18:06,000 and you have an online shop where users can register, 246 00:18:06,000 --> 00:18:11,000 there is the possibility to give the user ID directly. 247 00:18:11,000 --> 00:18:15,000 Whether the DSGVO is technically okay or not, 248 00:18:15,000 --> 00:18:17,000 unfortunately I can't answer that here, 249 00:18:17,000 --> 00:18:20,000 but it is possible that you, for example, 250 00:18:20,000 --> 00:18:23,000 give email addresses or user string here and there. 251 00:18:23,000 --> 00:18:26,000 Then you have the opportunity and can, for example, 252 00:18:26,000 --> 00:18:32,000 look at what a big tank has here for the visitor profile. 253 00:18:32,000 --> 00:18:36,000 For example, he has come up here very often on the website 254 00:18:36,000 --> 00:18:40,000 and what he has looked at at all. 255 00:18:40,000 --> 00:18:44,000 It's actually very good what you just have with you. 256 00:18:44,000 --> 00:18:48,000 If you have the shop, you can give it bundled. 257 00:18:48,000 --> 00:18:52,000 You can also give different other variables. 258 00:18:52,000 --> 00:18:56,000 Let's say you have a blog and you have different authors 259 00:18:56,000 --> 00:19:00,000 and you can also, so you could now, 260 00:19:00,000 --> 00:19:04,000 by adjusting the tracking script format a little bit. 261 00:19:04,000 --> 00:19:09,000 How to do that is usually found here under the help items. 262 00:19:09,000 --> 00:19:12,000 It's always very good if you don't know which one, 263 00:19:12,000 --> 00:19:15,000 what kind of metric that is, what it's about, 264 00:19:15,000 --> 00:19:18,000 you have the opportunity to always show it here either 265 00:19:18,000 --> 00:19:22,000 through the mouse over or to look at the documentation 266 00:19:22,000 --> 00:19:25,000 or an instruction. 267 00:19:25,000 --> 00:19:27,000 So now you have to give my tracking code. 268 00:19:27,000 --> 00:19:31,000 That means if I call a blog post and a certain author 269 00:19:31,000 --> 00:19:34,000 has written it, for example Charles, 270 00:19:34,000 --> 00:19:38,000 then it is simply given next to the URL, the type and so on, 271 00:19:38,000 --> 00:19:41,000 as a user-defined variable. 272 00:19:41,000 --> 00:19:44,000 It's actually a very good thing, 273 00:19:44,000 --> 00:19:48,000 how you could add your data, for example. 274 00:19:48,000 --> 00:19:52,000 Exactly, that would be it for the part, 275 00:19:52,000 --> 00:19:55,000 for the visitor part. 276 00:19:55,000 --> 00:19:59,000 Do you already have any questions in this area? 277 00:19:59,000 --> 00:20:02,000 Otherwise, I'll just keep looking. 278 00:20:02,000 --> 00:20:05,000 Otherwise, always feel free to ask questions. 279 00:20:05,000 --> 00:20:09,000 Otherwise, we'll just keep going and take a look at the other two reports, 280 00:20:09,000 --> 00:20:12,000 namely the behavior. 281 00:20:12,000 --> 00:20:16,000 When it comes to behavior, it's really about the page itself. 282 00:20:16,000 --> 00:20:19,000 Here you simply have the most important metrics, 283 00:20:19,000 --> 00:20:22,000 page views, clear page views, 284 00:20:22,000 --> 00:20:25,000 two metrics, why are they so different? 285 00:20:25,000 --> 00:20:28,000 Well, of course, I can call five times in one session, for example, 286 00:20:28,000 --> 00:20:33,000 one page, then I have a page view of five 287 00:20:33,000 --> 00:20:38,000 and clearly one, because I just called it once in the session. 288 00:20:38,000 --> 00:20:42,000 And all the metrics such as jump rate and how long 289 00:20:42,000 --> 00:20:46,000 do you stay on this page on average? 290 00:20:46,000 --> 00:20:50,000 Here you can simply see that bundled based on the folder structure. 291 00:20:50,000 --> 00:20:53,000 That means, if I just look at it here, 292 00:20:53,000 --> 00:20:58,000 then it's just slash diving, slash and everything that happens behind it. 293 00:20:58,000 --> 00:21:03,000 So it's actually like the report in analytics for content pages. 294 00:21:03,000 --> 00:21:08,000 If you don't like it now, you can go all the way down 295 00:21:08,000 --> 00:21:13,000 and say, okay, I'd like to structure this one 296 00:21:13,000 --> 00:21:17,000 not hierarchically, but I just want to show it flat. 297 00:21:17,000 --> 00:21:20,000 So flat simply means the first level 298 00:21:20,000 --> 00:21:24,000 or every page URL is simply displayed in detail. 299 00:21:24,000 --> 00:21:28,000 And now I just have the individual pages here. 300 00:21:28,000 --> 00:21:32,000 Of course, you can also call me when I go up here 301 00:21:32,000 --> 00:21:37,000 and then I have my page ready. 302 00:21:37,000 --> 00:21:41,000 The entry pages are the landing pages. 303 00:21:41,000 --> 00:21:45,000 Here it's just about how the user gets on the page, 304 00:21:45,000 --> 00:21:49,000 what is the first page when he comes to your page 305 00:21:49,000 --> 00:21:54,000 and exactly those are the pages that are listed under entry pages. 306 00:21:54,000 --> 00:21:57,000 In other words, exit pages, 307 00:21:57,000 --> 00:22:01,000 you can probably already think of them as the pages 308 00:22:01,000 --> 00:22:06,000 where you're done with the whole session and where you just stop. 309 00:22:06,000 --> 00:22:10,000 That means closing the browser is the exit page. 310 00:22:10,000 --> 00:22:18,000 If you say, okay, I don't want to look at the URLs anymore, 311 00:22:18,000 --> 00:22:21,000 I just want to see the title, then you have the title here, 312 00:22:21,000 --> 00:22:23,000 but that's always very important. 313 00:22:23,000 --> 00:22:28,000 I change the title once, then I have, for example, two cards 314 00:22:28,000 --> 00:22:32,000 and the other title would have to be combined again. 315 00:22:32,000 --> 00:22:36,000 That's why the URL is actually very good for evaluating 316 00:22:36,000 --> 00:22:41,000 and very important that you just do it really URL-based. 317 00:22:41,000 --> 00:22:47,000 The internal book, you can also do that by, for example, adjusting it. 318 00:22:47,000 --> 00:22:49,000 On the one hand, there is the tracking script, 319 00:22:49,000 --> 00:22:52,000 on the other hand, I can go into the settings and say, 320 00:22:52,000 --> 00:22:54,000 I want such common parameters. 321 00:22:54,000 --> 00:22:59,000 In WordPress, I think it's S or Q that are attached 322 00:22:59,000 --> 00:23:02,000 and then it's just left behind. 323 00:23:02,000 --> 00:23:04,000 So if you're looking for something in WordPress, 324 00:23:04,000 --> 00:23:09,000 for example, here floats and then press enter, 325 00:23:09,000 --> 00:23:12,000 then it's really in the URL, 326 00:23:12,000 --> 00:23:16,000 that's then S equals floats and that after the is equals 327 00:23:16,000 --> 00:23:18,000 it comes in directly. 328 00:23:18,000 --> 00:23:23,000 These are the search terms and when you search, for example, 329 00:23:23,000 --> 00:23:26,000 then you just look at what happens after that. 330 00:23:26,000 --> 00:23:30,000 That's pretty good, maybe a little SEO tip. 331 00:23:30,000 --> 00:23:33,000 Let's face it, very often something is searched 332 00:23:33,000 --> 00:23:35,000 and you don't have it in the menu, 333 00:23:35,000 --> 00:23:38,000 it might be worthwhile to pick up this site prominently. 334 00:23:38,000 --> 00:23:42,000 You may also come to new keywords, 335 00:23:42,000 --> 00:23:44,000 which you may not have thought of yet, 336 00:23:44,000 --> 00:23:48,000 which you may then be able to integrate in certain subfolders. 337 00:23:48,000 --> 00:23:51,000 What is also a very cool feature, 338 00:23:51,000 --> 00:23:54,000 but you also have to ask the technology 339 00:23:54,000 --> 00:23:56,000 whether this is implemented, 340 00:23:56,000 --> 00:23:58,000 that's just for an additional call. 341 00:23:58,000 --> 00:24:01,000 What happens if the user is looking for something 342 00:24:01,000 --> 00:24:04,000 and there are simply zero results? 343 00:24:04,000 --> 00:24:06,000 If it happens too often, 344 00:24:06,000 --> 00:24:09,000 then just put a new page on it. 345 00:24:09,000 --> 00:24:11,000 That's actually very good in Matoma, 346 00:24:11,000 --> 00:24:15,000 you can also go in and take a look at it completely. 347 00:24:15,000 --> 00:24:17,000 In that area. 348 00:24:17,000 --> 00:24:20,000 If you now go to the settings, 349 00:24:20,000 --> 00:24:23,000 simply put your domain, 350 00:24:23,000 --> 00:24:26,000 then you also have the opportunity to see 351 00:24:26,000 --> 00:24:28,000 where the users go afterwards. 352 00:24:28,000 --> 00:24:30,000 So what is the next click? 353 00:24:30,000 --> 00:24:33,000 There is click tracking on external domains. 354 00:24:33,000 --> 00:24:36,000 Here, for example, there is LiveAboard 355 00:24:36,000 --> 00:24:39,000 and I also have the opportunity 356 00:24:39,000 --> 00:24:42,000 to turn it off if this is based on a domain again. 357 00:24:42,000 --> 00:24:45,000 If, for example, 358 00:24:45,000 --> 00:24:48,000 different URLs of a domain are grouped again. 359 00:24:48,000 --> 00:24:51,000 Of course, I can also display it flat again, 360 00:24:51,000 --> 00:24:53,000 not hierarchically. 361 00:24:53,000 --> 00:24:56,000 And then I also have the opportunity 362 00:24:56,000 --> 00:24:59,000 to look here in detail 363 00:24:59,000 --> 00:25:02,000 where this link was clicked. 364 00:25:02,000 --> 00:25:04,000 This is a link click here. 365 00:25:04,000 --> 00:25:06,000 And at the same time, 366 00:25:06,000 --> 00:25:09,000 it is also set as a goal. 367 00:25:09,000 --> 00:25:12,000 That's also a great thing. 368 00:25:12,000 --> 00:25:14,000 Maybe that's also quite good. 369 00:25:14,000 --> 00:25:16,000 You have certain partners and say, 370 00:25:16,000 --> 00:25:18,000 OK, you can link a banner with us. 371 00:25:18,000 --> 00:25:21,000 Then you actually have a statistic at the same time 372 00:25:21,000 --> 00:25:23,000 how often a banner was clicked 373 00:25:23,000 --> 00:25:25,000 to an external partner, for example, 374 00:25:25,000 --> 00:25:27,000 if you need it. 375 00:25:27,000 --> 00:25:31,000 There is also download tracking on the fly. 376 00:25:31,000 --> 00:25:34,000 That means, it is simply looked at. 377 00:25:34,000 --> 00:25:38,000 Is it PDF, DocX, also JPEGs, 378 00:25:38,000 --> 00:25:40,000 depending on the one. 379 00:25:40,000 --> 00:25:43,000 You can also add more in the tracking codes 380 00:25:43,000 --> 00:25:46,000 and then the downloads are simply tracked. 381 00:25:46,000 --> 00:25:49,000 It is important to know that a download tracking 382 00:25:49,000 --> 00:25:52,000 is not something like this 383 00:25:52,000 --> 00:25:55,000 if I would call this URL directly. 384 00:25:55,000 --> 00:25:57,000 Then it is not tracked. 385 00:25:57,000 --> 00:25:59,000 Why is it not tracked? 386 00:25:59,000 --> 00:26:02,000 Because no JavaScript code can be 387 00:26:02,000 --> 00:26:04,000 executed, for example, 388 00:26:04,000 --> 00:26:07,000 or in a PDF, actually not. 389 00:26:07,000 --> 00:26:09,000 And that's why the call is not tracked, 390 00:26:09,000 --> 00:26:13,000 but actually just the click to the document on the website. 391 00:26:13,000 --> 00:26:16,000 That's actually quite good or important to know 392 00:26:16,000 --> 00:26:18,000 in that area. 393 00:26:18,000 --> 00:26:20,000 At the front you have the events. 394 00:26:20,000 --> 00:26:23,000 That means you have events that you can 395 00:26:23,000 --> 00:26:25,000 additionally send in that area. 396 00:26:25,000 --> 00:26:28,000 Here, for example, click tracking was also 397 00:26:28,000 --> 00:26:31,000 integrated as an event category. 398 00:26:31,000 --> 00:26:33,000 That's back to top. 399 00:26:33,000 --> 00:26:36,000 You can look at this again with the segmented 400 00:26:36,000 --> 00:26:38,000 visitor log. 401 00:26:38,000 --> 00:26:40,000 Where is that about? 402 00:26:40,000 --> 00:26:43,000 For example, on this register page, 403 00:26:43,000 --> 00:26:46,000 there is simply apparently a back to top button 404 00:26:46,000 --> 00:26:48,000 that you can track. 405 00:26:48,000 --> 00:26:51,000 Click tracking can then usually be done 406 00:26:51,000 --> 00:26:53,000 quite well with the Atomo Tag Manager. 407 00:26:53,000 --> 00:26:56,000 When it is integrated, there are already 408 00:26:56,000 --> 00:27:01,000 good templates, how you can do it. 409 00:27:01,000 --> 00:27:04,000 We'll take a closer look at the content. 410 00:27:04,000 --> 00:27:07,000 Then we also have content areas, 411 00:27:07,000 --> 00:27:09,000 which you can add here. 412 00:27:09,000 --> 00:27:12,000 It's also a good feature, but you have to 413 00:27:12,000 --> 00:27:15,000 define it beforehand. 414 00:27:15,000 --> 00:27:18,000 Very well, we'll take a closer look at 415 00:27:18,000 --> 00:27:19,000 engagement. 416 00:27:19,000 --> 00:27:21,000 These are all metrics, 417 00:27:21,000 --> 00:27:23,000 average duration of time, 418 00:27:23,000 --> 00:27:26,000 how many actions were carried out at all, 419 00:27:26,000 --> 00:27:29,000 how often a certain user comes back to the 420 00:27:29,000 --> 00:27:32,000 page, how many pages will be in the 421 00:27:32,000 --> 00:27:33,000 section. 422 00:27:33,000 --> 00:27:36,000 These are all metrics that you can 423 00:27:36,000 --> 00:27:39,000 look at bundled there. 424 00:27:39,000 --> 00:27:44,000 Let's take a look at the visitor flow. 425 00:27:44,000 --> 00:27:47,000 It's also a very good chart. 426 00:27:47,000 --> 00:27:50,000 Here you can just look at it. 427 00:27:50,000 --> 00:27:53,000 If someone goes to the job page, 428 00:27:53,000 --> 00:27:56,000 for example, there are 59% exits. 429 00:27:56,000 --> 00:28:01,000 But where do all the other exits really go? 430 00:28:01,000 --> 00:28:04,000 So where does the user really go later, 431 00:28:04,000 --> 00:28:06,000 on which pages? 432 00:28:06,000 --> 00:28:08,000 It actually visualizes quite well. 433 00:28:08,000 --> 00:28:10,000 This is also a feature, for example. 434 00:28:10,000 --> 00:28:13,000 There is now only either cloud hosted or 435 00:28:13,000 --> 00:28:17,000 is just a premium plugin from Atomo. 436 00:28:17,000 --> 00:28:20,000 That's why I don't want to go that far 437 00:28:20,000 --> 00:28:23,000 because I don't know if any of you have 438 00:28:23,000 --> 00:28:24,000 this feature. 439 00:28:24,000 --> 00:28:27,000 Down here we have our user-defined 440 00:28:27,000 --> 00:28:30,000 variables, as we have already seen before. 441 00:28:30,000 --> 00:28:33,000 This is, for example, the page authors. 442 00:28:33,000 --> 00:28:37,000 They are listed down here. 443 00:28:37,000 --> 00:28:39,000 Acquisition report. 444 00:28:39,000 --> 00:28:42,000 How do the users come to our site? 445 00:28:42,000 --> 00:28:44,000 So here we have again in the overview, 446 00:28:44,000 --> 00:28:47,000 as well as listed everywhere, 447 00:28:47,000 --> 00:28:50,000 the different channel types. 448 00:28:50,000 --> 00:28:53,000 Direct search engines, social networks, 449 00:28:53,000 --> 00:28:56,000 websites and campaigns. 450 00:28:56,000 --> 00:28:59,000 The whole thing is again 451 00:28:59,000 --> 00:29:02,000 opened up to channel type. 452 00:29:02,000 --> 00:29:04,000 For example, search engines. 453 00:29:04,000 --> 00:29:07,000 Then the search terms are possibly 454 00:29:07,000 --> 00:29:09,000 displayed here. 455 00:29:09,000 --> 00:29:12,000 But I wouldn't leave myself 100% on it now. 456 00:29:12,000 --> 00:29:15,000 For example, this is hardly any more. 457 00:29:15,000 --> 00:29:17,000 These are not provided. 458 00:29:17,000 --> 00:29:20,000 Actually, 95% of clicks from search engines 459 00:29:20,000 --> 00:29:23,000 don't include keywords. 460 00:29:23,000 --> 00:29:26,000 So it's not that someone just says, 461 00:29:26,000 --> 00:29:29,000 OK, there are 53,000 visitors 462 00:29:29,000 --> 00:29:33,000 and that's 319 times the search term. 463 00:29:33,000 --> 00:29:37,000 Maybe it's the one that is searched most often. 464 00:29:37,000 --> 00:29:39,000 I just recommend to just look 465 00:29:39,000 --> 00:29:41,000 into the search console. 466 00:29:41,000 --> 00:29:44,000 Search data. 467 00:29:44,000 --> 00:29:47,000 Then we look again at all channels. 468 00:29:47,000 --> 00:29:50,000 Here we have again the different channels 469 00:29:50,000 --> 00:29:52,000 simply opened up. 470 00:29:52,000 --> 00:29:55,000 For example, also the reference search engines 471 00:29:55,000 --> 00:29:57,000 and search terms. 472 00:29:57,000 --> 00:29:59,000 Here it would be all in detail, 473 00:29:59,000 --> 00:30:01,000 what we saw earlier, 474 00:30:01,000 --> 00:30:02,000 opened up. 475 00:30:02,000 --> 00:30:04,000 Also quite good, I think, 476 00:30:04,000 --> 00:30:06,000 this search engine distribution 477 00:30:06,000 --> 00:30:09,000 and at Matomo also a big pro feature 478 00:30:09,000 --> 00:30:11,000 that there are icons everywhere. 479 00:30:11,000 --> 00:30:14,000 You also have the option to export it well 480 00:30:14,000 --> 00:30:17,000 and then show yourself completely 481 00:30:17,000 --> 00:30:22,000 in the diagram. 482 00:30:22,000 --> 00:30:25,000 We go again briefly. 483 00:30:25,000 --> 00:30:28,000 These are the different search terms 484 00:30:28,000 --> 00:30:31,000 for the different search engines. 485 00:30:31,000 --> 00:30:33,000 Yes. 486 00:30:33,000 --> 00:30:36,000 For the websites, 487 00:30:36,000 --> 00:30:39,000 it's about who refers to me 488 00:30:39,000 --> 00:30:42,000 or how many users come from certain websites 489 00:30:42,000 --> 00:30:44,000 to my website, 490 00:30:44,000 --> 00:30:47,000 as well as social media networks. 491 00:30:47,000 --> 00:30:49,000 Which ones are there at all 492 00:30:49,000 --> 00:30:52,000 and how do the different users get there? 493 00:30:52,000 --> 00:30:55,000 For example, Reddit is very much in demand here 494 00:30:55,000 --> 00:30:58,000 and if I have campaigns myself. 495 00:30:58,000 --> 00:31:01,000 With the campaigns it is now like this. 496 00:31:01,000 --> 00:31:05,000 On the one hand, there is this campaign name 497 00:31:05,000 --> 00:31:08,000 theoretically the keyword and so on 498 00:31:08,000 --> 00:31:11,000 and down here there is a campaign URL generator. 499 00:31:11,000 --> 00:31:14,000 If I go on it now, 500 00:31:14,000 --> 00:31:17,000 I can build what is later in the campaigns 501 00:31:17,000 --> 00:31:19,000 myself. 502 00:31:19,000 --> 00:31:22,000 That means I just put my URL in here 503 00:31:22,000 --> 00:31:25,000 and say, okay, take my campaign name, 504 00:31:25,000 --> 00:31:28,000 for example, go here and say, 505 00:31:28,000 --> 00:31:30,000 okay, source medium. 506 00:31:30,000 --> 00:31:32,000 So where does it all come from? 507 00:31:32,000 --> 00:31:35,000 If I say, okay, this is for example 508 00:31:35,000 --> 00:31:38,000 a newsletter, the medium is email, 509 00:31:38,000 --> 00:31:41,000 then I can enter it here and then I have it later 510 00:31:41,000 --> 00:31:44,000 here in my campaign report search terms 511 00:31:44,000 --> 00:31:47,000 and well, there is now unfortunately 512 00:31:47,000 --> 00:31:50,000 no more data in this demo, 513 00:31:50,000 --> 00:31:53,000 but then I would have everything compact here. 514 00:31:53,000 --> 00:31:56,000 That's why my appeal. 515 00:31:56,000 --> 00:31:59,000 There are a lot of channels 516 00:31:59,000 --> 00:32:02,000 where it is called the direct traffic, 517 00:32:02,000 --> 00:32:05,000 direct none may still be known by one or the other 518 00:32:05,000 --> 00:32:08,000 from analytics. This is usually actually this 519 00:32:08,000 --> 00:32:11,000 starting point of the traffic that is not assignable. 520 00:32:11,000 --> 00:32:14,000 So partly these are users who enter something at the top, 521 00:32:14,000 --> 00:32:17,000 partly but also users who click on a link 522 00:32:17,000 --> 00:32:20,000 from the email program. It is always very important 523 00:32:20,000 --> 00:32:23,000 that you, for example, send a signature or newsletter 524 00:32:23,000 --> 00:32:26,000 such a campaign URL is generated. 525 00:32:26,000 --> 00:32:29,000 This is then the URL and behind it are the whole, 526 00:32:29,000 --> 00:32:32,000 for example, what is this really for a source, 527 00:32:32,000 --> 00:32:35,000 what is for a medium and then it comes, for example, 528 00:32:35,000 --> 00:32:38,000 here with somewhere else and not under direct 529 00:32:38,000 --> 00:32:41,000 traffic. This is actually very important, because otherwise 530 00:32:41,000 --> 00:32:44,000 you are a bit thrown away. 531 00:32:44,000 --> 00:32:47,000 There are different scenarios. Here you are also talking about 532 00:32:47,000 --> 00:32:50,000 QR code. If I want to evaluate a QR code, 533 00:32:50,000 --> 00:32:53,000 I also have to create a campaign URL, 534 00:32:53,000 --> 00:32:56,000 because otherwise nothing else remains. 535 00:32:56,000 --> 00:32:59,000 Actually nothing else remains, 536 00:32:59,000 --> 00:33:02,000 because I don't know how the users come to the side 537 00:33:02,000 --> 00:33:05,000 and I can only do that by creating 538 00:33:05,000 --> 00:33:08,000 a campaign URL. 539 00:33:08,000 --> 00:33:11,000 If you have a shop, 540 00:33:11,000 --> 00:33:14,000 you also have the opportunity to track the complete sales 541 00:33:14,000 --> 00:33:17,000 with e-commerce tracking. 542 00:33:17,000 --> 00:33:20,000 Here again the course of the orders 543 00:33:20,000 --> 00:33:23,000 and you can easily see 544 00:33:23,000 --> 00:33:26,000 the conversion rate, which is very important. 545 00:33:26,000 --> 00:33:29,000 And you can also 546 00:33:29,000 --> 00:33:32,000 look at it with the expanded e-commerce tracking. 547 00:33:32,000 --> 00:33:35,000 Where are the warning boxes left at all? 548 00:33:35,000 --> 00:33:38,000 For example, users are added, 549 00:33:38,000 --> 00:33:41,000 but never bought, then everything can be 550 00:33:41,000 --> 00:33:44,000 completely in here. What is very good, 551 00:33:44,000 --> 00:33:47,000 you now have the e-commerce protocol again. 552 00:33:47,000 --> 00:33:50,000 For example, the visitor log 553 00:33:50,000 --> 00:33:53,000 is only filtered to e-commerce activities. 554 00:33:53,000 --> 00:33:56,000 You can also look at it again. 555 00:33:56,000 --> 00:33:59,000 Here you can see all the complete data again. 556 00:33:59,000 --> 00:34:02,000 As I said, e-commerce tracking is another league again. 557 00:34:02,000 --> 00:34:05,000 You have to implement and test it 558 00:34:05,000 --> 00:34:08,000 from the development department. 559 00:34:08,000 --> 00:34:11,000 But it is actually a very good feature 560 00:34:11,000 --> 00:34:14,000 that you have all the most important information here. 561 00:34:14,000 --> 00:34:17,000 What does my shop even bring? 562 00:34:17,000 --> 00:34:20,000 Exactly, you can test it again. 563 00:34:20,000 --> 00:34:23,000 These are the product data, 564 00:34:23,000 --> 00:34:26,000 as well as the turnover. With the turnover, 565 00:34:26,000 --> 00:34:29,000 it is again the case that you go really deeper 566 00:34:29,000 --> 00:34:32,000 in the Atomo and have the opportunity. 567 00:34:32,000 --> 00:34:35,000 You can look at the turnover by channel types. 568 00:34:35,000 --> 00:34:38,000 There I have the opportunity to say, 569 00:34:38,000 --> 00:34:41,000 where do I invest more? Here, for example, 570 00:34:41,000 --> 00:34:44,000 the network has simply made the most traffic 571 00:34:44,000 --> 00:34:47,000 in the CEO, rather the least. 572 00:34:47,000 --> 00:34:50,000 It may be that I, for example, 573 00:34:50,000 --> 00:34:53,000 put a little something in here in social advertising 574 00:34:53,000 --> 00:34:56,000 and there are a lot of things that you can then 575 00:34:56,000 --> 00:34:59,000 evaluate directly here. Even if I have 576 00:34:59,000 --> 00:35:02,000 certain campaigns here, for example, 577 00:35:02,000 --> 00:35:05,000 I probably don't have any campaign names now. 578 00:35:05,000 --> 00:35:08,000 I also have the option, 579 00:35:08,000 --> 00:35:11,000 for example, if I have a company that doesn't tell me any names, 580 00:35:11,000 --> 00:35:14,000 I can maybe think about whether 581 00:35:14,000 --> 00:35:17,000 I might switch it off in that area. 582 00:35:17,000 --> 00:35:20,000 What is a website without goals? 583 00:35:20,000 --> 00:35:23,000 Actually, without goals, 584 00:35:23,000 --> 00:35:26,000 a website should never go online, 585 00:35:26,000 --> 00:35:29,000 because each website follows a goal. 586 00:35:29,000 --> 00:35:32,000 And here you can enter different goals 587 00:35:32,000 --> 00:35:35,000 and also follow them. 588 00:35:35,000 --> 00:35:38,000 For example, I have a website 589 00:35:38,000 --> 00:35:41,000 with a number of conversions 590 00:35:41,000 --> 00:35:44,000 that you have in this area. 591 00:35:44,000 --> 00:35:47,000 And that is actually an important thing 592 00:35:47,000 --> 00:35:50,000 that you have to manage the goals. 593 00:35:50,000 --> 00:35:53,000 Let's take a quick look here again. 594 00:35:53,000 --> 00:35:56,000 Unfortunately, I can only manage the goals 595 00:35:56,000 --> 00:35:59,000 if I manage the goals myself. 596 00:35:59,000 --> 00:36:02,000 You can simply define a completely normal new goal. 597 00:36:02,000 --> 00:36:05,000 For example, I want to have a website with a certain title. 598 00:36:05,000 --> 00:36:08,000 I can do it by event. 599 00:36:08,000 --> 00:36:11,000 I can download a certain file, for example. 600 00:36:11,000 --> 00:36:14,000 If I say, OK, I want to have this goal, 601 00:36:14,000 --> 00:36:17,000 a certain click on the link on the external page. 602 00:36:17,000 --> 00:36:20,000 It's like the example before. 603 00:36:20,000 --> 00:36:23,000 For example, I offer banner places 604 00:36:23,000 --> 00:36:26,000 and say, OK, banner place XY. 605 00:36:26,000 --> 00:36:29,000 I just want to take a look at how often, for example, 606 00:36:29,000 --> 00:36:32,000 there is a conversion rate. 607 00:36:32,000 --> 00:36:35,000 Then I can simply set a goal, 608 00:36:35,000 --> 00:36:38,000 just like for a while. 609 00:36:38,000 --> 00:36:41,000 And then I have the opportunity to simply 610 00:36:41,000 --> 00:36:44,000 add that directly. 611 00:36:44,000 --> 00:36:47,000 That's actually a very good thing that you have here. 612 00:36:47,000 --> 00:36:50,000 Now in the normal Matomo, 613 00:36:50,000 --> 00:36:53,000 that would still be in that area. 614 00:36:53,000 --> 00:36:56,000 We have five minutes left. I'll show you the premium plugins 615 00:36:56,000 --> 00:36:59,000 that you have at Matomo Cloud. 616 00:36:59,000 --> 00:37:02,000 There are the funnels. 617 00:37:02,000 --> 00:37:05,000 The funnels actually build on the goals. 618 00:37:05,000 --> 00:37:08,000 I can define a funnel for each goal. 619 00:37:08,000 --> 00:37:11,000 That means I have the option here 620 00:37:11,000 --> 00:37:14,000 to define different steps in the job application form. 621 00:37:14,000 --> 00:37:17,000 That's just saying, OK, 622 00:37:17,000 --> 00:37:20,000 where do the users come from on the job board? 623 00:37:20,000 --> 00:37:23,000 How far do they go? 624 00:37:23,000 --> 00:37:26,000 For example, a little less jump here 625 00:37:26,000 --> 00:37:29,000 further. 626 00:37:29,000 --> 00:37:32,000 Then a job is simply looked at 627 00:37:32,000 --> 00:37:35,000 and will really apply for this job. 628 00:37:35,000 --> 00:37:38,000 That means we have a conversion rate of 0.8. 629 00:37:38,000 --> 00:37:41,000 Why is that? 630 00:37:41,000 --> 00:37:44,000 Yes, well, I have about 600, 631 00:37:44,000 --> 00:37:47,000 6500 entries up here 632 00:37:47,000 --> 00:37:50,000 and down here 52 conversions. 633 00:37:50,000 --> 00:37:53,000 That's a nice plugin 634 00:37:53,000 --> 00:37:56,000 that you still have here. 635 00:37:56,000 --> 00:37:59,000 Either the Cloud Hosted Plan or you can 636 00:37:59,000 --> 00:38:02,000 have a look at it in the Matomo Marketplace 637 00:38:02,000 --> 00:38:05,000 and then 638 00:38:05,000 --> 00:38:08,000 buy it. 639 00:38:08,000 --> 00:38:11,000 For four users it costs, 640 00:38:11,000 --> 00:38:14,000 I'll give you a tip, that's 179 euros per year. 641 00:38:14,000 --> 00:38:17,000 If you need several plugins, 642 00:38:17,000 --> 00:38:20,000 then most of the time 643 00:38:20,000 --> 00:38:23,000 a Matomo Cloud version is enough. 644 00:38:23,000 --> 00:38:26,000 If you just go with it 645 00:38:26,000 --> 00:38:29,000 and take a look at Matomo 646 00:38:29,000 --> 00:38:32,000 and then 647 00:38:32,000 --> 00:38:35,000 if you go up here again 648 00:38:35,000 --> 00:38:38,000 and then look at the prices, 649 00:38:38,000 --> 00:38:41,000 no, they are somewhere else, 650 00:38:41,000 --> 00:38:44,000 pricing here and say, OK, 651 00:38:44,000 --> 00:38:47,000 let's take a look at the other website 652 00:38:47,000 --> 00:38:50,000 and then we would be 653 00:38:50,000 --> 00:38:53,000 with the Cloud Hosting 19 euros 654 00:38:53,000 --> 00:38:56,000 quite well, depending on how big the site is. 655 00:38:56,000 --> 00:38:59,000 You can here, for example, 35 euros, 656 00:38:59,000 --> 00:39:02,000 if you now counter it and say, OK, 657 00:39:02,000 --> 00:39:05,000 you have 100,000, 35 euros would be 658 00:39:05,000 --> 00:39:08,000 say 400 euros a year, 400, 500 euros a year. 659 00:39:08,000 --> 00:39:11,000 That's actually the price for three 660 00:39:11,000 --> 00:39:14,000 plugins. 661 00:39:14,000 --> 00:39:17,000 This is the Activity Log, for example, 662 00:39:17,000 --> 00:39:20,000 Funnels, which you have with you. 663 00:39:20,000 --> 00:39:23,000 You can do the complete white labeling and these custom reports. 664 00:39:23,000 --> 00:39:26,000 Just like this form, form tracking 665 00:39:26,000 --> 00:39:29,000 is also very good for you. Now I can only recommend 666 00:39:29,000 --> 00:39:32,000 this form tracking is, 667 00:39:32,000 --> 00:39:35,000 every form is automatically 668 00:39:35,000 --> 00:39:38,000 measured by Matomo and 669 00:39:38,000 --> 00:39:41,000 here as a form. 670 00:39:41,000 --> 00:39:44,000 And then you can just look at it, when you have 671 00:39:44,000 --> 00:39:47,000 Apply to Job form. What is the starter rate? 672 00:39:47,000 --> 00:39:50,000 The starter rate is simply when something is clicked. 673 00:39:50,000 --> 00:39:53,000 So when the focus is set in the form, 674 00:39:53,000 --> 00:39:56,000 the first time with the form is entered 675 00:39:56,000 --> 00:39:59,000 and you have such a submission rate is actually 676 00:39:59,000 --> 00:40:02,000 also a very good plugin, 677 00:40:02,000 --> 00:40:05,000 what you have with you here. Media, 678 00:40:05,000 --> 00:40:08,000 for example, video, audio, player, YouTube 679 00:40:08,000 --> 00:40:11,000 like Meo or Selfhost, which you want to analyze. 680 00:40:11,000 --> 00:40:14,000 Then you actually have it here with you, you have the title, 681 00:40:14,000 --> 00:40:17,000 you do the video resource, 682 00:40:17,000 --> 00:40:20,000 great feature, A-B testing, 683 00:40:20,000 --> 00:40:23,000 of course two versions against each other, 684 00:40:23,000 --> 00:40:26,000 heatmaps, as you normally know them, 685 00:40:26,000 --> 00:40:29,000 fail to load, 686 00:40:29,000 --> 00:40:32,000 it doesn't work right now, 687 00:40:32,000 --> 00:40:35,000 but most of the time it does. 688 00:40:35,000 --> 00:40:38,000 What we then have the option, 689 00:40:38,000 --> 00:40:41,000 are these session recordings, here the real click 690 00:40:41,000 --> 00:40:44,000 is recorded. Let's take a quick look at it here. 691 00:40:44,000 --> 00:40:47,000 So we have something here 692 00:40:47,000 --> 00:40:50,000 that you should normally deactivate. 693 00:40:50,000 --> 00:40:53,000 So you can just take a look at it, 694 00:40:53,000 --> 00:40:56,000 how does the user click, what is the mouse interaction 695 00:40:56,000 --> 00:40:59,000 and so on. 696 00:40:59,000 --> 00:41:02,000 A great feature, if you really want to try things out 697 00:41:02,000 --> 00:41:05,000 or want to measure how something pops up dynamically 698 00:41:05,000 --> 00:41:08,000 or works, I can only recommend 699 00:41:08,000 --> 00:41:11,000 user-defined reports. 700 00:41:11,000 --> 00:41:14,000 If you have any report, you can build it yourself here, 701 00:41:14,000 --> 00:41:17,000 it is then simply calculated 702 00:41:17,000 --> 00:41:20,000 and you can then display different metrics against each other. 703 00:41:20,000 --> 00:41:23,000 This is also a very, very good 704 00:41:23,000 --> 00:41:26,000 report. 705 00:41:26,000 --> 00:41:29,000 Exactly, now it is 706 00:41:29,000 --> 00:41:32,000 that we are actually at the end 707 00:41:32,000 --> 00:41:35,000 in this area. 708 00:41:35,000 --> 00:41:38,000 You can now also ask questions, 709 00:41:38,000 --> 00:41:41,000 be it in the chats or here, you can also unmute 710 00:41:41,000 --> 00:41:44,000 if you want to and then just directly 711 00:41:44,000 --> 00:41:47,000 ask, if you have any questions. 712 00:41:47,000 --> 00:41:50,000 But let's take a quick look. 713 00:41:50,000 --> 00:41:53,000 Now let's take a quick look at Melanie. 714 00:41:53,000 --> 00:41:56,000 I have a question about the period reports 715 00:41:56,000 --> 00:41:59,000 for search terms without results. 716 00:41:59,000 --> 00:42:02,000 So internal searches, exactly, the monthly reports 717 00:42:02,000 --> 00:42:05,000 deliver less hits than the daily reports 718 00:42:05,000 --> 00:42:08,000 in the respective month. So how can it be? 719 00:42:08,000 --> 00:42:11,000 Does the aggregation not work 720 00:42:11,000 --> 00:42:14,000 or do I still understand the report wrong? 721 00:42:14,000 --> 00:42:17,000 You have to take a look at that now. 722 00:42:17,000 --> 00:42:20,000 I don't have it on a specific 723 00:42:20,000 --> 00:42:23,000 example. 724 00:42:23,000 --> 00:42:26,000 Let's take a quick look 725 00:42:26,000 --> 00:42:29,000 at that. 726 00:42:29,000 --> 00:42:32,000 I hope I can actually 727 00:42:32,000 --> 00:42:35,000 replicate it here. That means 728 00:42:35,000 --> 00:42:38,000 you actually mean for October 729 00:42:38,000 --> 00:42:41,000 the visits for internal search questions. 730 00:42:41,000 --> 00:42:44,000 I don't know if you mean that. 731 00:42:44,000 --> 00:42:47,000 You can also 732 00:42:47,000 --> 00:42:50,000 take a quick look 733 00:42:50,000 --> 00:42:53,000 at the reports. 734 00:42:53,000 --> 00:42:56,000 Let's take a quick look 735 00:42:56,000 --> 00:42:59,000 at that. 736 00:42:59,000 --> 00:43:02,000 Exactly, search the reports without results. 737 00:43:02,000 --> 00:43:05,000 So that here, actually, if I take the daily ones 738 00:43:05,000 --> 00:43:08,000 together and then actually the aggregated months 739 00:43:08,000 --> 00:43:11,000 are different. Normally that shouldn't be the case. 740 00:43:11,000 --> 00:43:14,000 You probably have to take a closer look at 741 00:43:14,000 --> 00:43:17,000 why that's the case. 742 00:43:17,000 --> 00:43:20,000 Actually, that shouldn't be the case 743 00:43:20,000 --> 00:43:23,000 normally. But you can 744 00:43:23,000 --> 00:43:26,000 take a look. We can take a video session 745 00:43:26,000 --> 00:43:29,000 afterwards. I'll just take a closer look 746 00:43:29,000 --> 00:43:32,000 at where the problem might be 747 00:43:32,000 --> 00:43:35,000 if that's okay for you. 748 00:43:35,000 --> 00:43:38,000 Exactly. 749 00:43:38,000 --> 00:43:41,000 Then we'll just do it that way. Just message me. 750 00:43:41,000 --> 00:43:44,000 Exactly. 751 00:43:44,000 --> 00:43:47,000 Otherwise... 752 00:43:47,000 --> 00:43:50,000 Otherwise, 753 00:43:50,000 --> 00:43:53,000 I hope I could give you a good 754 00:43:53,000 --> 00:43:56,000 overview of the questions. 755 00:43:56,000 --> 00:43:59,000 About the different reports. 756 00:43:59,000 --> 00:44:02,000 If you have any questions, feel free to come in here. 757 00:44:02,000 --> 00:44:05,000 If you have any questions, 758 00:44:05,000 --> 00:44:08,000 I can tell you how I did it back then. 759 00:44:08,000 --> 00:44:11,000 There's the Matomo Forum. Lucas was there as well. 760 00:44:11,000 --> 00:44:14,000 He also helped me a lot. 761 00:44:14,000 --> 00:44:17,000 It's a Matomo Forum. 762 00:44:17,000 --> 00:44:20,000 There's even a German forum. 763 00:44:20,000 --> 00:44:23,000 You can post something there as well. 764 00:44:23,000 --> 00:44:26,000 It also helps a lot if you have the cloud version. 765 00:44:26,000 --> 00:44:29,000 There's even a Patomo support. 766 00:44:29,000 --> 00:44:32,000 There are videos. There are English videos. 767 00:44:32,000 --> 00:44:35,000 I also have a few videos. 768 00:44:35,000 --> 00:44:38,000 What else is there? Exactly. Lucas is still writing 769 00:44:38,000 --> 00:44:41,000 a Q&A session at 4 p.m. 770 00:44:41,000 --> 00:44:44,000 There's Melanie. 771 00:44:44,000 --> 00:44:47,000 That's in English. Could you possibly 772 00:44:47,000 --> 00:44:50,000 take that with you? 773 00:44:50,000 --> 00:44:53,000 For example, if there's a problem, 774 00:44:53,000 --> 00:44:56,000 you can also ask good questions. 775 00:44:56,000 --> 00:44:59,000 You can also ask questions. 776 00:44:59,000 --> 00:45:02,000 If you're interested, 777 00:45:02,000 --> 00:45:05,000 you can also ask questions. 778 00:45:05,000 --> 00:45:01,000 There's also the 779 00:45:01,000 --> 00:45:04,000 Techmanage integration. 780 00:45:04,000 --> 00:45:07,000 Self-hosted and so on. 781 00:45:07,000 --> 00:45:10,000 That's about the five experts. 782 00:45:10,000 --> 00:45:13,000 We'll see each other in 10 minutes. 783 00:45:13,000 --> 00:45:16,000 Feel free to switch into the Q&A session. 784 00:45:16,000 --> 00:45:19,000 Maybe Lucas will post a link 785 00:45:19,000 --> 00:45:22,000 so you can chat in that area 786 00:45:22,000 --> 00:45:25,000 right away. 787 00:45:25,000 --> 00:45:28,000 Thank you for listening, for staying tuned. 788 00:45:28,000 --> 00:45:31,000 There are almost 20 people. 789 00:45:31,000 --> 00:45:34,000 I was very happy. If there's anything else, 790 00:45:34,000 --> 00:45:37,000 just write to us. 791 00:45:37,000 --> 00:45:40,000 There are no stupid questions. 792 00:45:40,000 --> 00:45:43,000 Just don't be shy to write to us. 793 00:45:43,000 --> 00:45:46,000 We can look at it together 794 00:45:46,000 --> 00:45:49,000 and solve everything together. 795 00:45:49,000 --> 00:45:52,000 I wish you a very nice day. 796 00:45:52,000 --> 00:45:55,000 Thank you for your time here at the Matomo Camp. 797 00:45:55,000 --> 00:45:58,000 Tomorrow is another day. 798 00:45:58,000 --> 00:46:01,000 Take a look at a lot of interesting presentations. 799 00:46:01,000 --> 00:46:04,000 Take care and stay healthy. 800 00:46:04,000 --> 00:46:23,000 Bye!